West Michigan Chapter 62
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West Michigan Chapter 62. “ Build it and They will come ”. A CCREDITED R ESIDENTIAL M ANAGER (ARM ® ) certification. C ERTIFIED P ROPERTY M ANAGER (CPM ® ) designation. A CCREDITED M ANAGEMENT O RGANIZATION (AMO ® ) accreditation. Associate Membership.

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Build it and they will come
Build it and Theywill come”

ACCREDITED RESIDENTIAL MANAGER (ARM®)

certification

CERTIFIED PROPERTY MANAGER (CPM®)

designation

ACCREDITED MANAGEMENT ORGANIZATION (AMO®)

accreditation

Associate Membership


Build it and they will come1
Build Itand they will come”

  • Advertising Campaign in partnership with IREM National

  • Letter of Introduction to select firms just before ad placement

  • Fold up brochure just after ad placement

  • Seek out Real Estate clubs in Universities


Build it and they will come2
Build Itand they will come”

  • Advertising Campaign in partnership with IREM National

    • Draft publications:

      Grand Rapids Press; Lansing State Journal; Kalamazoo Gazette; West Michigan Business Review

      - Timing to be determined, local choice


Build it and they will come3
Build Itand They Will Come”

  • Introduction Letter prior to Ad placement


Cpm fold up brochure amo fold up brochure arm fold up brochure
CPM® fold up brochureAMO® fold up brochureARM® fold up brochure

“Build it andTheywill come”


Build it and they will come4

“Build It and They will Come’

Seek out Real Estate clubs in Universities

-Student membership $40 year

-Presentation on value of IREM


Build it and they will come5
“Build it andTheywill come”

  • Non affiliated Property Owners

  • Chapter 62 membership

    -2004 Total members=140

    -ARM®=43

    -Associate=21

    -CPM®= 60

    -Candidate=16

    -3Q 2005 Total members=139


Build it and they will come6
“Build it andTheyWill Come”

  • Increase demand for credentialed professionals

  • Increase value of credentialed professionals

  • Increase number of candidates

  • Increase number of Associate members


Build it and they will come7
“Build it andTheyWill Come”

  • Increase chapter volunteer activity

  • Strengthen and extend chapter succession plan


How can we get this accomplished
How can we get this accomplished?

  • Use credential logos in your advertising

  • Include credentials on your business cards

  • Include credentials in all letters

  • Embed your email signature with credentials

  • ® = ( r ) in Microsoft products


How can we get this accomplished1
How can we get this accomplished?

  • Press release to local media for all newly credentialed members

  • Mentor a candidate

  • Engage high school career days and career shadowing programs

  • Re launch web site www.IREM62.org

  • Leverage other IREM® assets


Other irem assets
Other IREM® Assets

  • 82 chapters nationwide

  • 7 international chapters and several other partnerships worldwide

  • Great networking and information-sharing opportunities

  • www.iremfirst.org


Visit the irem web site at www irem org
Visit the IREM®Web site atwww.irem.org



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