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PROJECTS 2005 wk 3-5. PROJECTS 2005 wk 3-5. UG TEAM. Price Communication Strategy. Vending 2-Button proposal Maas - AvV Planograms Maas - desk KW (left corner \'inbox\') 2-Button execution plan/timing/budget Adjust current indicator new price Artwork - Ogilvy Production = max 4 wks - AK

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Presentation Transcript
price communication strategy
Price Communication Strategy
  • Vending
    • 2-Button proposal Maas - AvV
    • Planograms Maas - desk KW (left corner \'inbox\')
    • 2-Button execution plan/timing/budget
    • Adjust current indicator new price
      • Artwork - Ogilvy
      • Production = max 4 wks - AK
      • Build-in time - AvV/RM?
  • Packaging
    • Write Development Briefs - BLM
      • Pack inserts
      • Splatpack
    • Brief Ogilvy
      • Pack inserts
      • Splatpack
  • Trade Marketing
    • Trade advertising?
    • Pack stickers?
    • Other?
pr strategy
PR Strategy
  • PR meeting Ogilvy - wk 3/4; not planned yet
  • Next steps
pall mall strategic direction
Pall Mall Strategic Direction
  • Await appr SJ
  • Present @ CPM
ogilvy project hours overview 2005
Ogilvy - Project & hours overview 2005
  • Draft version for LS - 20.01
  • Discuss tel/off - 24.01
tmr inschatting ye pm
TMR inschatting YE PM
  • Order Lonely Planets
  • Write LN Buitendienst
agency evaluation
Agency Evaluation
  • Feedback MR - 19/20.01
pa pcd
PA/PCD
  • Prepare PA
  • Prepare PCD
  • Plan meeting JvdW
budget
Budget
  • QPR0
  • Adjustments last CPM
  • Onderbouwing provisions nr MvL
  • Pay invoices/provisions
nce fair 28 02 04
NCE Fair [28.02.04]
  • Changes needed compared to 2004
    • Ask advice Jolijn N
  • Adjust logo?!
    • Apparently wrong logo used in 2004
slide15
BSR
  • Prepare set-up
  • BSR January \'05
product academy
Product Academy
  • Development GH - status?
event
Event
  • Selection events
  • Material development
slide19
BSR
  • Prepare set-up
  • BSR January \'05
radar or other consumer profiling research
Radar or other Consumer Profiling research
  • Radar
    • Radar as onsert (back of pack)
    • Adjust questionnaire BC CR - partly done
    • Incentive as \'Thanks\' is possible - see LN Teddy in map
    • Contact Zevenaar on option on-pack sticker
  • Potential alternatives
    • Insert with www.address for participation research
    • Via channels
      • Tobacco
      • Events
      • Trial drive
    • Entry/exit -> high costs; low return
    • Check reps; ask retailers who buys PM
      • Profile
      • # reg smokers; potential region for boosting tel research
    • Check regional spread with scanning data
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