Projects 2005 wk 3 5
Download
1 / 20

PROJECTS 2005 wk 3-5 - PowerPoint PPT Presentation


  • 82 Views
  • Uploaded on

PROJECTS 2005 wk 3-5. PROJECTS 2005 wk 3-5. UG TEAM. Price Communication Strategy. Vending 2-Button proposal Maas - AvV Planograms Maas - desk KW (left corner 'inbox') 2-Button execution plan/timing/budget Adjust current indicator new price Artwork - Ogilvy Production = max 4 wks - AK

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' PROJECTS 2005 wk 3-5' - tarmon


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Projects 2005 wk 3 5

PROJECTS2005 wk 3-5




Price communication strategy
Price Communication Strategy

  • Vending

    • 2-Button proposal Maas - AvV

    • Planograms Maas - desk KW (left corner 'inbox')

    • 2-Button execution plan/timing/budget

    • Adjust current indicator new price

      • Artwork - Ogilvy

      • Production = max 4 wks - AK

      • Build-in time - AvV/RM?

  • Packaging

    • Write Development Briefs - BLM

      • Pack inserts

      • Splatpack

    • Brief Ogilvy

      • Pack inserts

      • Splatpack

  • Trade Marketing

    • Trade advertising?

    • Pack stickers?

    • Other?


Pr strategy
PR Strategy

  • PR meeting Ogilvy - wk 3/4; not planned yet

  • Next steps


Pall mall strategic direction
Pall Mall Strategic Direction

  • Await appr SJ

  • Present @ CPM



Ogilvy project hours overview 2005
Ogilvy - Project & hours overview 2005

  • Draft version for LS - 20.01

  • Discuss tel/off - 24.01


Tmr inschatting ye pm
TMR inschatting YE PM

  • Order Lonely Planets

  • Write LN Buitendienst


Agency evaluation
Agency Evaluation

  • Feedback MR - 19/20.01


Pa pcd
PA/PCD

  • Prepare PA

  • Prepare PCD

  • Plan meeting JvdW



Budget
Budget

  • QPR0

  • Adjustments last CPM

  • Onderbouwing provisions nr MvL

  • Pay invoices/provisions


Nce fair 28 02 04
NCE Fair [28.02.04]

  • Changes needed compared to 2004

    • Ask advice Jolijn N

  • Adjust logo?!

    • Apparently wrong logo used in 2004


BSR

  • Prepare set-up

  • BSR January '05



Product academy
Product Academy

  • Development GH - status?


Event
Event

  • Selection events

  • Material development


BSR

  • Prepare set-up

  • BSR January '05


Radar or other consumer profiling research
Radar or other Consumer Profiling research

  • Radar

    • Radar as onsert (back of pack)

    • Adjust questionnaire BC CR - partly done

    • Incentive as 'Thanks' is possible - see LN Teddy in map

    • Contact Zevenaar on option on-pack sticker

  • Potential alternatives

    • Insert with www.address for participation research

    • Via channels

      • Tobacco

      • Events

      • Trial drive

    • Entry/exit -> high costs; low return

    • Check reps; ask retailers who buys PM

      • Profile

      • # reg smokers; potential region for boosting tel research

    • Check regional spread with scanning data


ad