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Cooperative Extension Centennial

Cooperative Extension Centennial. On the 100 th Anniversary of Smith-Lever. An Opportunity. 2014 Marks 100 Years Since the Passage of Smith Lever Yearlong Opportunity for Education and Promotion Honor History, Contemporary Focus. ECOP Working Group. Organized Fall 2012 Charge to Group

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Cooperative Extension Centennial

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  1. Cooperative Extension Centennial On the 100th Anniversary of Smith-Lever

  2. An Opportunity • 2014 Marks 100 Years Since the Passage of Smith Lever • Yearlong Opportunity for Education and Promotion • Honor History, Contemporary Focus

  3. ECOP Working Group • Organized Fall 2012 • Charge to Group • Core Team Membership • Frankie Gould and Bill Woodrum, Co-Chairs • Chrystal Checketts, Jimmy Henning, Judy Rude, Jane Schuchardt

  4. Research To DetermineSystem Support • Survey of Directors, October 2012 • Follow-Up at APLU, 2012 in Denver • Identifying Partnering and Supporting Organizations • Use existing Brand Value work

  5. Course of Action • Federal Advocacy • Convocation Event • Scalable Toolkit

  6. Federal Advocacy • BLC formed a Smith-Lever Advocacy Committee • The Case for Federal Capacity Funds • Focus-Return on Investment in CE

  7. Convocation Event • Washington D.C. Event • Wrapped around P.I.L.D. (potentially) • Monday Afternoon-Federal Workers • “Grasstops Event” Tuesday Evening • Delegations may use as States Dinner

  8. Website • Bought Extension100Years.net for 3 years • LSU AgCenter is the host • Rotating images – collected from states • Historic and contemporary • Channels • About the Smith-Lever Act Centennial Celebration • News Resources • Toolkit Centennial Team

  9. TOOLKIT • Graphic Identity • PowerPoint Templates • Messaging • Ad template • Banner • Facebook

  10. Extension100Years.net Extension100Years.net

  11. The Smith-Lever Act of 1914 established the Cooperative Extension Service, a state-by-state national network of educators who extend university-based knowledge to the people. In 2014, we celebrate the 100th anniversary of the Smith-Lever Act, which established the Cooperative Extension Service, a state-by-state national network of educators who extend university-based research and knowledge to the people. In 2014, we celebrate the Smith-Lever Act, which established the Cooperative Extension Service, a unique educational partnership between the U.S. Department of Agriculture and the nation’s land-grant universities that extends research-based knowledge through a state-by-state network of extension educators. For 100 years, the Smith-Lever Act has stimulated innovative research and vital educational programs for youth and adults through progressive information delivery systems that improved lives and shaped a nation. Join us as we celebrate 100 years of extending knowledge and changing lives.

  12. Next steps • Social Media campaign • Facebook • Twitter • Pinterest – create an image gallery of extension- yesterday and today • Toolkit updates • Factsheets • More Templates

  13. Journal of Extension Commentary articles in each of the six 2014 issues of JOE

  14. Promotion Opportunities • Association of Communication Excellence • Regional Summer Meetings • COPs meetings • Galaxy IV • APLU

  15. Next Steps • Identification of “External” Stakeholders • Fund Raising Process • Gather Pictures, Stories, and Impact from System • Looking for the Big Idea-DO YOU HAVE IT?

  16. Send your great ideas: Frankie Gould FGould@agcenter.lsu.edu Bill Woodrum woodrumw@wvstateu.edu

  17. Questions? Thank You!

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