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Next Generation Interactive Experience. Steve Allinson. tru2way ™ is a trademark of Cable Television Laboratories, Inc. Tru2way Benefits. Uniformity: same interactive guide experience regardless of device manufacturer

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steve allinson

Next Generation Interactive Experience

Steve Allinson

tru2way™ is a trademark of Cable Television Laboratories, Inc.

slide2

Tru2way Benefits

  • Uniformity: same interactive guide experience regardless of device manufacturer
  • Open: Standards based rather than proprietary, enabling MSO and 3rd party application providers to write to standard APIs
  • Time to market: write one application and run on all devices rather than writing multiple similar applications
  • Device qualification: devices are qualified to a standard, so integration of new devices is faster and less costly
  • Interactivity: DSG (DOCSIS Set-top Gateway) environment facilitates fast bidirectional communication
  • Abstraction: middleware abstracts hardware from applications
  • Retail sales enabled: consumers can purchase televisions and other devices and connect to Comcast supplied CableCard
slide3

Tru2way Specification Hierarchy

CableLabs OCAP / tru2way

DVB Globally Executable MHP (GEM)

Sun Java (VM, IO, AWT, JMF, Java TV, etc)

  • CableLabs specifications:
  • OCAP
  • DVR Extension
  • Front Panel Extension
  • Device Settings Extension
  • Home Networking Extension (DLNA / UPnP)
  • eTV (Application Messaging and Binary Interchange Format)
slide4

Tru2way Device Architecture (Comcast Solution)

Device Mfr

CA Provider

TVWorks

GuideWorks

3rd Party

Java Apps

eTV2

eTV

Mon. App

NavigatorApp

TVA4.0 (Java)2

Mfr Apps3

GW A2x

TVA3.1 (C )

Services Library

CANH1

VOD Client

OCAP Stack & JVM

STB Firmware

OS and Drivers

OS and Drivers

M-Card

Device HW

Device HW

eCM

A2x

tru2way

1. Bundled with the Monitor App

2. 2nd phase of tru2way planned for 1H 2010

3. Retail and leased manufacturer apps differ

slide6

Tru2way Devices

OpenCable Host 2.x

  • Device Capabilities:
  • Embedded DOCSIS cable modem
  • CableCard Interface
  • Fast processor and extensive memory
  • Device Classes:
  • Retail iDCR (Interactive Digital Cable Ready) televisions
  • Retail settop/setback devices
  • Leased DVR settops
  • Leased non-DVR settops
slide7

Tru2way Applications

  • Types of Java Applications:
  • Bound Applications – Delivered with a program
  • Unbound Applications – Not tied to a program
  • Monitor Application
    • Type of unbound application
    • Enforces MSO policy
    • Allows other apps to run
  • Manufacturer Applications
    • Diagnostics
    • Watch TV
    • Settings
slide8

Comcast tru2way Applications

  • Application Milestones:
  • Aspen JVR 1.0 – already deployed on Panasonic TVs
  • Aspen JVR 1.1.1 (2Q ‘09) – retail devices and non-DVR leased devices
  • Aspen JVR 2.0 (3Q ‘09) – MOU retail devices and DVR leased devices
  • Barcelona 1.0 (1H ‘10) - all tru2way devices
slide10

Comcast tru2way Barcelona Guide

  • Next generation tru2way user experience:
  • HD (16x9) graphics
  • Enhanced TV (eTV) Applications
  • Superior VOD experience
  • Navigator enhancements
  • Expanded search capabilities
  • Personalization
  • New DVR features
slide11

Tru2way System

  • System Highlights:
  • High speed data system (DOCSIS/DSG)
  • National infrastructure (Comcast solution)
  • Regional application servers (Comcast solution)
  • System Information delivered to Host Devices as SCTE-65 over DSG Broadcast Tunnel
  • Device firmware downloaded via OpenCable Common Download
  • Application download signaled via XAIT over DSG Broadcast Tunnel
  • SCTE-18 EAS delivered over DSG Broadcast Tunnel
slide12

Tru2way MOU

Agreement Between 6 Largest Cable Companies and Consumer Electronics Companies

  • Tru2way MOU Highlights:
  • MSOs must achieve tru2way system readiness by 7/1/09
  • MSOs must deploy at least 20% of new leased devices with Tru2way after 7/1/09
  • MSOs must maintain application compatibility with MOU devices for at least 5 years
  • MSOs must carry CBS with Gemstar-TV Guide EPG data
  • Adopter iDCR devices may be multi-mode (Cable & CE)
  • Adopters may achieve self-certification
slide13

Tru2way MOU

  • Tru2way Licensees:
  • ADB
  • Alticast
  • AMD
  • Broadcom
  • Cisco
  • Digeo
  • EchoStar
  • Funai
  • Intel
  • LG Electronics
  • Motorola
  • Pace
  • Panasonic
  • Samsung
  • Sony
  • Texas Instruments
  • Thomson
  • Toshiba
slide14

Retail Store Experience

STEP 1

STEP 2

STEP 3

STEP 4

1.1 Retail sales representative pitches customer on Tru2Way.

Retail sales representative

uses kiosk to:

2.1 Verify serviceability.

2.2 Select Tru2Way option

with Comcast or Retail Tech installation.

2.3 Submit order via G2B

to National Call Center.

3.1 Customer receives order confirmation and instructions for next steps.

3.2 If applicable, customer schedules installation with Retail Tech.

4.1 National Call Center receives G2B order and performs order validation.

4.2 National Call Center performs credit validation and adds tru2way services.

slide15

Comcast Pro Install

STEP 5

  • 5.1 TV is available in customer home, but not mounted on the wall.
  • 5.2 Comcast Pro arrives for installation with MCard.
slide16

Home Installation

STEP 9

STEP 6

STEP 7

STEP 8

8.1 TV tunes to Channel 1 upon activation completion.

9.1 Customer mounts TV on wall.

  • 6.1 Comcast Tech checks levels to make sure within DSG spec
  • 6.2 Comcast Tech calls Dispatch/DOJ to add MCard (if not assigned) and Host attributes to account.
  • 6.2 Comcast Tech inserts MCard into TV, connects coax, and powers on TV.

7.1 If required, MCard firmware downloaded.

7.2 If required TV Firmware downloaded.

7.3 OCAP Stack & Aspen Applications downloaded.

slide17

Tru2way References

  • http://www.tru2way.com
  • http://www.cablelabs.com
  • http://www.opencable.com
  • https://opencable.dev.java.net
  • http://www.mhp.org
  • http://java.sun.com/products/javatv
  • http://www.dlna.org
  • http://www.upnp.org
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