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Quick and Dirty Usability Tests. (One week, no budget and no usability facility). Overview. What is Usability & Usability Testing Remote user tests vs. traditional methods: - quality - costs How to carry out remote tests. What is Usability & Usability Testing.

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quick and dirty usability tests
Quick and Dirty Usability Tests

(One week, no budget and

no usability facility)

overview
Overview
  • What is Usability & Usability Testing
  • Remote user tests vs. traditional methods:- quality- costs
  • How to carry out remote tests
what is usability usability testing
What is Usability & Usability Testing

Usability: a measure for the

  • ease of use
  • efficiency
  • satisfaction
why is it important
Why is it important?
  • increases sales
  • decreases development costs
  • increased user satisfaction improves brand image
  • improved productivity

example

remote testing vs traditional methods
Remote testing vs. Traditional methods
  • Traditional methods: testers sit in your office, you physically observe & record
  • Remote testing: testers sit in their office/home, you observe their screen online & record.
compare quality
Compare quality
  • Selvaraj & Houck-Whitaker studies: remote tests have at least the same effectiveness as traditional
  • Benefits: realistic context of use, geographic representation, access to professionals
  • Limitations: lack of nonverbal signs
remote testing overview
Remote Testing Overview
  • Define Objectives & Target Audience
  • Set up Test Scenario
  • Recruit Test Users
  • Carry out Tests
  • Analyze Findings
  • Design Report & Brief Stakeholders
define objectives target audience
Define Objectives & Target Audience

What:

  • What are you testing?
  • Who are you testing?

How:

  • Ask your company - meet marketing & devs
  • Ask your users - surveys, interviews
define objectives target audience10
Define Objectives & Target Audience

Outcome:

  • Informal test mission & objectives
  • Common understanding for test direction & scope
set up test scenario technology
Set up Test Scenario - Technology

Case 1 - online

meeting + screen

capture + phone

  • GoToMeeting, WebEx
  • Camtasia, ZDSoft
  • Case 2 - single software
  • Uservue/Morae
  • ethnio.com
  • clicktale.com
set up test scenario
Set up Test Scenario

What:

  • Representative Tasks
  • Within time-limits & user capabilities
  • In line with test objectives
set up test scenario13
Set up Test Scenario

How:

  • Consult with project stakeholders & objectives
  • Develop sample app & html instructions
  • Run dry test with home users
  • Apply changes
set up test scenario14
Set up Test Scenario

Outcome:

  • sample application/prototype/site
  • online test instructions (integrated in sample if possible)
  • technical set-up for online meeting & recording
recruit test users
Recruit Test Users
  • Define user profile & recruitment criteria
  • Decide on incentives
  • Set up recruitment survey
  • select recruitment channels
    • Online - craigslist, communities, job portals
    • Traditional - newspapers, ads
    • Recruitment agency
recruit test users16
Recruit Test Users
  • Contact all shortlisted users - provide survey with available timeslots
  • Select actual users & notify in advance
  • Provide instructions for online meetings & prepare to re-schedule
carry out tests
Carry out Tests
  • Set up all software & phone conference
  • Send invitations to project stakeholders in advance
  • Be punctual
carry out tests18
Carry out Tests

During the test:

  • confirm user profile eligibility
  • ask for permission to record session
  • limit moderator intrusion
  • encourage thinking aloud
  • take notes
  • Deliver incentive/payment
  • have fun
analysis reports
Analysis & Reports
  • During tests: track all usability issues
  • After each test: compare notes & analyze
  • After all tests: summarize patterns & major problems
  • Set up report & sample videos
  • Communicate to all stakeholders
conclusion
Conclusion
  • Importance of usability & User Testing
  • Remote testing - cheaper, efficient alternative to traditional methods
  • Remote tests: set up objectives & test scenario, recruit users, perform online tests, analyze findings.
useful links
Useful links
  • http://www.remoteusability.com/
  • http://www.usability.gov/
  • http://www.useit.com/
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