What drives social behaviour
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WHAT DRIVES SOCIAL BEHAVIOUR? PowerPoint PPT Presentation


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WHAT DRIVES SOCIAL BEHAVIOUR?. Apple Culture. SOCIOCULTURAL – Forces in larger groups. … the power of peer pressure. Time to riot?. SOCIOCULTURAL – Forces in larger groups. … the power of peer pressure. Go CONSUMERISM! Go Team Apple!.

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WHAT DRIVES SOCIAL BEHAVIOUR?

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What drives social behaviour

WHAT DRIVES SOCIAL BEHAVIOUR?


What drives social behaviour

Apple Culture

SOCIOCULTURAL – Forces in larger groups. … the power of peer pressure


What drives social behaviour

Time to riot?

SOCIOCULTURAL – Forces in larger groups. … the power of peer pressure


What drives social behaviour

Go CONSUMERISM! Go Team Apple!

SOCIOCULTURAL – Forces in larger groups. … the power of peer pressure


What drives social behaviour

Cooing Baby

EVOLUTIONARY – Inherited tendencies allowing you to thrive and survive.


What drives social behaviour

Smiling Baby

EVOLUTIONARY – Inherited tendencies allowing you to thrive and survive.


What drives social behaviour

Hungry Baby

EVOLUTIONARY – Inherited tendencies allowing you to thrive and survive.


What drives social behaviour

So you want to be a rock star?

SOCIOCULTURAL – Observing how other people are rewarded or punished based on who they are and/or what they do (social behaviour).


What drives social behaviour

Bieber Fever!

SOCIOCULTURAL – Observing how other people are rewarded or punished based on who they are and/or what they do (social behaviour).


What drives social behaviour

Spare a dime?

SOCIAL COGNITIVE – What we pay attention to in a social situation, how we interpret it, and how we connect the current situation to related experiences in memory.


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