What drives social behaviour
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WHAT DRIVES SOCIAL BEHAVIOUR? PowerPoint PPT Presentation


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WHAT DRIVES SOCIAL BEHAVIOUR?. Apple Culture. SOCIOCULTURAL – Forces in larger groups. … the power of peer pressure. Time to riot?. SOCIOCULTURAL – Forces in larger groups. … the power of peer pressure. Go CONSUMERISM! Go Team Apple!.

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WHAT DRIVES SOCIAL BEHAVIOUR?

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WHAT DRIVES SOCIAL BEHAVIOUR?


Apple Culture

SOCIOCULTURAL – Forces in larger groups. … the power of peer pressure


Time to riot?

SOCIOCULTURAL – Forces in larger groups. … the power of peer pressure


Go CONSUMERISM! Go Team Apple!

SOCIOCULTURAL – Forces in larger groups. … the power of peer pressure


Cooing Baby

EVOLUTIONARY – Inherited tendencies allowing you to thrive and survive.


Smiling Baby

EVOLUTIONARY – Inherited tendencies allowing you to thrive and survive.


Hungry Baby

EVOLUTIONARY – Inherited tendencies allowing you to thrive and survive.


So you want to be a rock star?

SOCIOCULTURAL – Observing how other people are rewarded or punished based on who they are and/or what they do (social behaviour).


Bieber Fever!

SOCIOCULTURAL – Observing how other people are rewarded or punished based on who they are and/or what they do (social behaviour).


Spare a dime?

SOCIAL COGNITIVE – What we pay attention to in a social situation, how we interpret it, and how we connect the current situation to related experiences in memory.


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