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INTRODUCING WYNDHAM ESTATE TM BIN 525 SHIRAZ GRENACHE. BRAND Wyndham Estate TM creates generous, intensely flavoured wines. Full-bodied and bursting with rich, ripe, powerful luscious fruit flavour.

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INTRODUCING

WYNDHAM ESTATETM BIN 525 SHIRAZ GRENACHE

BRAND

Wyndham EstateTM creates generous, intensely flavoured wines. Full-bodied and bursting with rich, ripe, powerful luscious fruit flavour.

The BIN range is the flagship brand in the Wyndham EstateTM portfolio. To build on Wyndham Estate's Shiraz credentials and to meet consumer demand for innovative wines from Australia, the BIN range is expanding to include two new blends: BIN 515 Shiraz Viognier and BIN 525 Shiraz Grenache.

The leading Wyndham EstateTM SKU across Canada and the world, BIN 555 Shiraz, is currently growing at 8.6%. The new additions are expected to build upon the success of Wyndham EstateTM.

The range will now consist of 1 white and 8 red SKUs in Ontario.

BIN 525 is a blend of 51% Shiraz and 49% Grenache.

WINEMAKER

Nigel Dolan, Chief Winemaker - Wyndham Estate has received prestigious awards such as Barossa Winemaker of the Year and won two Jimmy Watson trophies (one of the most prestigious wine awards in Australia).

  • TARGET CONSUMER

  • Confident wine consumers 25-65 who are looking for intense flavour sensations

  • Slight male skew

  • LCBO Customer Segments: Experience, Seekers, Aspiring Stay at Homes, Young Experimental Socialites

  • On-Premise Segments: Premium Socializing, Premium Dining,

  • Mainstream Dining

TASTING NOTE

An intense and vibrant crimson red with aromas and flavours of fresh berry fruits and light spice. Excellently balanced with soft subtle structure and oak.

PAIRING

Enjoy with Asian food and tomato-based pasta dishes.

AWARDS

Wyndham Estate winery has been rated 4 stars out of 5 by Australian wine critic James Halliday (Australian Wine companion 2009).

TRENDS

Source: ACD Nov. 2008

REVIEW

$ 16.45 Retail Price*

$ 14.89 Licensee Price *

12 x 750 mL Case configuration

“The palate is soft and round, with generous mouth watering alcohol…This is designed for immediate fun, with a crowd pleasing attitude. “

John Szabo,

Wine Access Magazine, January 2009

*Including bottle deposit

Prices subject to change


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