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Folosirea codurilor QR in Mobile Marketing

Folosirea codurilor QR in Mobile Marketing. Dan Virtopeanu Mobile Monday Bucharest 19 decembrie 2011. Ce sunt codurile QR?.

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Folosirea codurilor QR in Mobile Marketing

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  1. Folosirea codurilor QR in Mobile Marketing • Dan Virtopeanu • Mobile Monday Bucharest • 19 decembrie 2011

  2. Ce sunt codurile QR? • O varianta a codurilor bidimensionale (quick response) care stocheaza pana la 4296 caractere alfanumerice si care pot fi decodate cu un cititor specializat instalat pe telefonul mobil

  3. Avantajele folosirii codurilor QR in mobile marketing • Completeaza comunicarea offline cu informatii multimedia oferite direct pe telefonul mobil • Call to action folosind cel mai la indemana si cel mai utilizat dispozitiv (telefonul mobil) • Comoditate pentru utilizatori (nu mai folosim tastatura)

  4. Provocari in utilizarea codurilor QR in mobile marketing • Adaptarea continutului pentru telefonul mobil • Acces la continutul oferit prin codul QR (aplicatia de decodare, internet mobil, claritate in afisarea codului) • Educarea utilizatorilor • Masurare si monitorizare

  5. Potentialul codurilor QR in Romania

  6. Penetrarea internetului mobil in Romania

  7. Adoptia codurilor QR • Sub 5% din utilizatorii de telefonie mobila au scanat un cod qr (Comscore 2011) • 1% rata de raspuns in Romania

  8. Diesel Like QR code

  9. Coduri QR pentru Google Maps

  10. Campania Henessy • 1,3 milioane interactiuni • cod personalizat pentru campanie de PR online

  11. QRadio

  12. Marcarea vacilor trimise la vanzare

  13. Promovare filme

  14. Distributie continut pe mobil

  15. dan.virtopeanu@gmail.comwww.virtopeanu.ro @virtopeanu

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