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Internet as a Business Tool: Case Studies in The Gambia PowerPoint PPT Presentation


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Internet as a Business Tool: Case Studies in The Gambia. Topics covered. Recap of how the Internet can benefit businesses Case Studies Local based business - TAF Holdings International based business - Maersk Line Promoting Investment Opportunities The Gambia Chamber of Commerce & Industry

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Internet as a Business Tool: Case Studies in The Gambia

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Internet as a business tool case studies in the gambia l.jpg

Internet as a Business Tool:Case Studies in The Gambia


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Topics covered

  • Recap of how the Internet can benefit businesses

  • Case Studies

    • Local based business - TAF Holdings

    • International based business - Maersk Line

    • Promoting Investment Opportunities

      • The Gambia Chamber of Commerce & Industry

      • Tourism - Senegambia Beach Hotel

Seminar on "Internet in Business": Case Studies


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Recap of how the Internet can benefit Businesses?

  • Communication

    • email, discussion groups, exchange documents

  • Research

    • Search engines

    • Resource sharing

Seminar on "Internet in Business": Case Studies


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Recap of how the Internet can benefit Businesses?

  • Publishing

    • web presence, newsletters, brochures, reports

  • Fundraising & Marketing

    • research funding opportunities, requests for proposals, general info

  • E-Commerce

    • product enquiry's, take orders, sell products

Seminar on "Internet in Business": Case Studies


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TAF Holding Company

  • Background

    • consolidation of “TAF” operations

      • TAF Construction

      • TAF Estate Developers

      • TAF Building Products

      • TAF Tourism Development

    • when & why TAF launched web site

      • improve efficiency of services, easy access to information

      • need for globalization

      • Feb 2000

Seminar on "Internet in Business": Case Studies


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WWW.TAFGAMBIA.COM

  • How TAF uses the Internet

    • Communication

      • collaborating with business partners worldwide through email

    • marketing

      • products and services

        • building supplies

        • self catering apartments

        • hotel rooms

        • house the nation project

Seminar on "Internet in Business": Case Studies


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WWW.TAFGAMBIA.COM

  • How TAF uses the Internet

    • research

      • resource sharing

      • overseas product enquiry’s

Seminar on "Internet in Business": Case Studies


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WWW.TAFGAMBIA.COM

  • Web site features

    • general info

      • products & services of subsidiaries

    • online applications

Seminar on "Internet in Business": Case Studies


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WWW.TAFGAMBIA.COM

Seminar on "Internet in Business": Case Studies


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WWW.TAFGAMBIA.COM

Seminar on "Internet in Business": Case Studies


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WWW.TAFGAMBIA.COM

  • Feedback

    • 170,000 hits so far,

    • Average of 6 responses per day

    • responses directed towards Taf Estate Development

    • numerous commitment for house the nation project

Seminar on "Internet in Business": Case Studies


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WWW.TAFGAMBIA.COM

  • Cost Analysis

    • what it takes

      • development

      • hosting

      • updating

    • what you save

      • phone/fax calls

      • worldwide marketing

      • less personnel

~D25,000

Seminar on "Internet in Business": Case Studies


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WWW.TAFGAMBIA.COM

  • Future plans

    • e-commerce

    • interactive site

Seminar on "Internet in Business": Case Studies


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Maersk Gambia Limited

  • Background

    • profile

      • International Shipping agency

      • World’s largest provider of containerized transport solutions

      • Spans 6 continents with over 325 offices

      • head office in Copenhagen, Denmark

Seminar on "Internet in Business": Case Studies


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Maersk Gambia Limited

  • How Maersk Gambia uses the Internet

    • Communication

      • connectivity with head office/sister offices

      • collaboration with business partners worldwide

Seminar on "Internet in Business": Case Studies


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Maersk Gambia Limited

Internet

Maersk

Gambia

Security Wall

Maersk

Head Ofice

Seminar on "Internet in Business": Case Studies


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Maersk Gambia Limited

  • Central Data Processing using the Internet

    • access to world wide data

    • data input from different countries daily

    • data retrieved from anywhere in the world

Seminar on "Internet in Business": Case Studies


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Maersk Gambia Ltd

  • Web Presence

    • http://www.maersksealand.dk

    • offers business online

    • offers information on containers & ships

    • online enquiry’s and cargo tracking

Seminar on "Internet in Business": Case Studies


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Http://www.maersksealand.dk

Seminar on "Internet in Business": Case Studies


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Maersk Gambia Limited

  • Cost Analysis

    • what it takes

      • leased line to nearest POP site

      • specialized equipment for routing and securing data transfer

      • online system - interactive web page

Seminar on "Internet in Business": Case Studies


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Maersk Gambia Limited

  • what you gain

    • easy/fast/reliable data access

    • edge over competitors

    • cost savings phone/fax calls/ DHL

    • worldwide marketing

    • reduced personnel

    • cost savings on equipment

Seminar on "Internet in Business": Case Studies


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Maersk Gambia Limited

  • Future Plans

    • web site for Maersk Gambia

      • currently under construction

      • Localized information about Gambia

      • track ship movements

      • project a good image about Gambia Port

      • attract investors to do business in the Gambia

Seminar on "Internet in Business": Case Studies


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Promoting Investment Opportunities

  • Gambia Chamber of Commerce & Industry - GCCI

    • provision of essential business services to the private sector

    • to advise and influence government in creating a favorable business environment. It also

    • serves as a one stop spot for foreign investors.

Seminar on "Internet in Business": Case Studies


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Http://www.gambiachamber.gm

  • successfully using the web to attract investors to the Gambia

  • expanding international trade activities and promoting growth

  • Web page launched in 1999

    • provides information on investment opportunities in Gambia

    • provides information on its members

      • online registration

Seminar on "Internet in Business": Case Studies


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Http://www.gambiachamber.gm

  • GCCI Web Page

    • Features GCCI publications

      • The Entrepreneur - newsletter of the GCCI

      • The Business Directory 2000

        • lists Businesses registered with GCCI according to area of Business

Seminar on "Internet in Business": Case Studies


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Http://www.gambiachamber.gm

Seminar on "Internet in Business": Case Studies


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Promoting Tourism

  • What it takes

    • pay particular attention of how to present information on tours and products

    • detailed information about destination, including attractions & prices

    • quality and up-to-date information (constant update of info)

    • Consider the Internet as an information gathering tool

Seminar on "Internet in Business": Case Studies


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Promoting Tourism

  • What you gain?

    • Considerable cost-saving in information dissemination

    • Significant portion of revenue generated from Internet and growing

Seminar on "Internet in Business": Case Studies


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Promoting Tourism - Gambia River Excursion

  • Example of a tour operator in The Gambia

  • Web site http://www.gre.gm features

    • general info on The Gambia

    • services offered

    • info on special packages, lamin Lodge, Pirogue Jamond Adventure

Seminar on "Internet in Business": Case Studies


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Http://www.gre.gm

Seminar on "Internet in Business": Case Studies


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Promoting Tourism - Senegambia Beach Hotel

  • Sengambia Beach Hotel Web site has had a significant impact on business for the hotel

  • Features information on

    • rooms & suites, bars & restaurant, activities & services, enquiry & reservations

  • provides virtual tour of the hotel facilities

Seminar on "Internet in Business": Case Studies


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Http://www.sengambiahotel.com

Seminar on "Internet in Business": Case Studies


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Http://www.sengambiahotel.com

  • Feedback

    • average of 600 visitors per week

    • 15 bookings per week

  • What it took

    • cost to develop and host site

Seminar on "Internet in Business": Case Studies


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Http://www.sengambiahotel.com

  • Gains

    • value for money

    • cost savings in International calls, faxes

    • less personnel needed

    • significant portion of business through Internet

Seminar on "Internet in Business": Case Studies


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Summary

  • Overview of benefits to Businesses

  • Specific examples

    • local based

    • International corporation

    • promoting Investment opportunities

  • Internet is the future for Businesses

  • DON’T RE-INVENT THE WHEEL

  • EMULATE FROM PEERS

Seminar on "Internet in Business": Case Studies


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