Back to school narrative
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Back to school Narrative. Alarm clocks. PTA meetings. Homework. During the back to school season, parents are at their busiest and kids are most in need of being fueled for long days of learning and activities.

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Back to school Narrative

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Back to school narrative

Back to school Narrative

Alarm clocks. PTA meetings. Homework. During the back to school season, parents are at their busiest and kids are most in need of being fueled for long days of learning and activities.

Gone are the days where most parents have a hot meal or snack waiting for their kids after school. Family dynamics have changed – and so have the way parents feed their kids. In 60% of families, both parents work outside the home – meaning time is a premium, and many kids are cooking for themselves, or dad is serving as chef.

The frozen and refrigerated sections have easy options to help ensure families have real, wholesome and delicious breakfast, lunch, dinner and snacks.


Integrated back to school idea

integrated Back to school idea

Fuel Your Kids’ School Year with Real, Cool Foods

Position frozen and refrigerated foods as solutions for modern parents trying to make it the best school year ever by providing their families with wholesome, delicious and convenient meals.


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