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THE WEEK THAT WAS WEEK 45

THE WEEK THAT WAS WEEK 45. PEAK FOR THE WEEK COMMENCING 8 TH November 2009 (WEEK 45). A mixed performance for PUTs this week as AP 18-39 was the only key demographic to have Year on Year audience growth

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THE WEEK THAT WAS WEEK 45

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  1. THE WEEK THAT WASWEEK 45

  2. PEAK FOR THE WEEK COMMENCING 8TH November 2009 (WEEK 45) • A mixed performance for PUTs this week as AP 18-39 was the only key demographic to have Year on Year audience growth • TV2 was the only channel this week to experience ratings growth, with a 17% increase Year on Year • Monday, Wednesday & Friday all experienced PUT growth Year on Year Source: AGB NMR

  3. TV ONE HIGHLIGHTS AP 25-54 • Monday night was again the strongest performing night on TV ONE this week, up 42% Year on Year • Over the week however, TV ONE’s audience and share were down Year on Year • In the year to date TV ONE remains comparable year on year, with an average rating of 9.1 this year, compared with 9.6 in 2008 • The week’s best buy was Monday’s I Shouldn’t Be Alive with a CPT of $692.61 Source: AGB NMR

  4. TV2 HIGHLIGHTS AP 18-39 • TV2’s average audience was up 17% Year on Year, with share also being up on a yearly comparison • Monday night was the strongest performing night on TV2 this week, with a 12% growth Year on Year • Year to date, TV2 remains well ahead with an average rating of 10.1 this year, compared with 8.7 last year • TV2 had all 10 programmes in the Top 10 this week • The week’s best buy was Privileged with a CPT of $665.20 Source: AGB NMR

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