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MEDRESSA. PROMOTING BUSINESS CO-OPERATION BETWEEN EUROPE AND THE SOUTH MEDITERRANEAN COUNTRIES ... in the Information Technology Domain Hashem Hashem IntelliSoft Lebanon. MEDRESSAII-The History.

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Medressa

MEDRESSA

  • PROMOTING BUSINESS

  • CO-OPERATION BETWEEN

  • EUROPE

  • AND

  • THE SOUTH MEDITERRANEAN COUNTRIES

  • ... in the Information Technology Domain

  • Hashem Hashem

  • IntelliSoft Lebanon

MAP-IT, July 26, 2007 - Beirut


Medressaii the history

MEDRESSAII-The History

  • Funded in 1998 by the European Commission Directorate General Information Society : IST-1999-29058, as a Specific project called Medressa.

  • Objectives: to provide access for European SMEs in the IT domain to emerging markets in the South Mediterranean Countries(SMC).

  • First event in Cairo 1998

  • Now covering Morocco, Tunisia, Egypt, Jordan, Lebanon, Syria and Cyprus

  • 36 partnership events since 1998.

  • Over 150 European organisations presented their products and technologies to a total audience of over 1700.

  • Ended on 2004

MAP-IT, July 26, 2007 - Beirut


The medressa ii partners

The Medressa II Partners

MAP-IT, July 26, 2007 - Beirut


Goals

Goals

  • Bring Europe and the South Med Region closer together

  • Help the business (Small and Medium Size Enterprises) and research community to establish personal contacts (In the field of IT)

  • Identify Demand and Offer

  • Learn about and from each other

MAP-IT, July 26, 2007 - Beirut


Medressa

Why?

  • We are all part of the Euro-Mediterranean Partnership (Barcelona 95)

    • Political

    • Cultural

    • Business

  • We all need stability, not enforced but sustainable, based on co-operation

  • This requires a certain level of prosperity which can only come through business

    • Build bridges instead of building “walls”.

MAP-IT, July 26, 2007 - Beirut


The medressa topics

The Medressa Topics

Advanced Software Applications

Cairo, Tunis, Damascus

Cultural Heritage Preservation

Cairo, Amman

E-Business and E-Commerce

Nicosia, Cairo, Amman,

Damascus

E-Government

Cairo,

Rabat

E-Learning

Aleppo, Marakkesh,

Nicosia, Beirut,

Tunis

Electronic Document Management

Beirut

E-Procurement

Amman

IT for Environmental Applications

Amman

IT for Promoting Textile

Cairo, Aleppo

IT for Promoting Tourism

Cairo

IT for the Textile Industry

Cairo, Aleppo, Tunis, Amman,

Casablanca

IT for Tourism

Beirut, Tunis

IT in Factory Management

Damascus

IT in Healthcare

Beirut,

Amman

IT in Transport

Tunis

IT in Water Management

Amman

Multimedia and Internet Development

Casablanca

Rapid Prototyping Techniques in Automation

Nicosia

and Medicine

Planned events are in

italics

MAP-IT, July 26, 2007 - Beirut


The it network

The IT-NETWORK

  • www.MEDRESSA.com:

    • Repository of all product presentations from the Partnership Events

    • Contact data of all EU companies who participated

    • Contact data of the Med Participants

    • Company profiles and product descriptions from any member

MAP-IT, July 26, 2007 - Beirut


The it network1

The IT-NETWORK

MAP-IT, July 26, 2007 - Beirut


Results

RESULTS

  • 36 Partnership Events until end of 2004

  • Over 150 European organisations presented their products and technologies to a total audience of over 1700.

  • . . . . . . .

MAP-IT, July 26, 2007 - Beirut


Medressa association

Medressa Association

  • Founded in 2005, Registered in France

  • Continuation of Medressa Project Mission and Objectives.

  • Extension of the Southern Mediterranean Countries (SMC) to cover the Gulf Countries, (besides the traditional countries)

  • Companies who develop Technology in SMC can now look for market in Europe

  • Was unable to start efficiently last year (due to security problems)

  • Will be launched during GITEX 2007

MAP-IT, July 26, 2007 - Beirut


Objectives

Objectives

  • Trigger new partnerships (MED - EU), for business co-operation

  • Implement this through Partnership Events in South Med Countries and Europe

  • Run Technology Awareness Meetings with companies and associations in the South Med Countries

  • Provide Europeans with focused analyses of local South Med markets and business opportunities

MAP-IT, July 26, 2007 - Beirut


The european view

The European View

  • Share Existing Products or Developments

    • Broaden the scope of their applicability

    • Direct Exploitation of new markets

  • Prepare for the Future

    • Take into account the requirements of SMCs

    • Identify appropriate partners in SMCs

    • Pave the way for New Partnerships

MAP-IT, July 26, 2007 - Beirut


The smcs view

The SMCs View

  • Benefit from existing technology

    • Adapt and Utilise existing products and technology

    • Take advantage of the know-how

    • Need Exposure in EU & SMC markets

  • Participate in the R&D Process

    • Take into account SMCs needs at an early stage

    • Establish strong relationship with the European R&D community

MAP-IT, July 26, 2007 - Beirut


The problems

The Problems

  • On the SMC Side:

    • lack of knowledge of what is available

    • lack of experience in certain technological areas

    • small or missing IT Company base

  • On the European Side:

    • lack of general knowledge about SMCs

    • difficulties in finding business partners

MAP-IT, July 26, 2007 - Beirut


Roles

Roles

  • What Medressa can do:

    • It can bring people together

    • It can provide contact points in the countries

    • It cannot provide a long term follow-up but provide assistance where required

  • What you can do:

    • Follow up the contacts

    • Define concrete next step

    • Aim at a business view, don’t just look for funding

MAP-IT, July 26, 2007 - Beirut


Technology transfer model

Technology Transfer Model

MAP-IT, July 26, 2007 - Beirut


Methodology how

METHODOLOGY: HOW?

  • Bring people together

  • Provide contact points in the countries

  • Provide assistance where required

MAP-IT, July 26, 2007 - Beirut


The process

THE PROCESS

  • The Brokerage and Partnership Events

    • Companies will be invited to join these events to

      • present their products / developments

      • meet business partners, both for marketing and joint development

  • Country Information

    • Short reports on the local economy

    • Specific reports on the selected sector

    • Contact points in the countries

MAP-IT, July 26, 2007 - Beirut


The process1

Companies who developed

Technology in Europe

  • Identify

Applicability in specific SMCs

Interested Companies and End Users in SMCs

Organize Partnership Events in SMCs

THE PROCESS

MAP-IT, July 26, 2007 - Beirut


It networking model

IT NETWORKING MODEL

  • Partnership Events are not the only way to find Business and Research Partners

  • We need a continuos ‘meeting place’ to maintain and establish contacts

  • And since we are living in the Information Society, this can only be a virtual meeting place on the Internet:

  • The Medressa IT-Network

MAP-IT, July 26, 2007 - Beirut


It networking model1

IT NETWORKING MODEL

  • The WEB Information Base

    • A repository of all products presentations from the Partnership Events

    • Contact data of all EU companies who participated

    • Contact data of the Med Participants

    • Country and sector reports

    • Partnership / Technology requests from both sides at any time

MAP-IT, July 26, 2007 - Beirut


The it network2

The IT-NETWORK

  • www.MEDRESSA.com:

    • Company profiles and product descriptions from any member

  • To profit from this network model,

  • PARTICIPATING IS ESSENTIAL !

MAP-IT, July 26, 2007 - Beirut


Thank you

Thank You

...and the truth is

the process itself

E. Kant

MAP-IT, July 26, 2007 - Beirut


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