N udge enablers at the Canada Revenue Agency. N udge w orkshop July 22, 2014. Presentation overview. What is nudge? N udge a pplication in international t ax a dministrations N udge i nitiatives at the Canada Revenue Agency (CRA) Step-by-step g uide to nudge. What is nudge?.
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Nudge enablers at the Canada Revenue Agency
July 22, 2014
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Compliance behaviours compared to control group
step-by-step guide to nudge
Recruit behavioural scientists
Partner with academics
Step 1 continued
Feasible agency approach
Ideal research design
Form solid evidence base:
Does the nudge approach have a strong chance of success?
To what extent will Nudge work? What is the expected return on investment?
Did the nudge intervention facilitate the desired behavioural outcome? By how much?
Timeframe for Results
Move to e-services
Increase direct deposits
Change in filing behaviour
Restore regular filing activity
Taxpayer owes money
Payment is received
New tax credit results in high volume of enquiries
Decrease in phone enquiries