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MONTHLY REPORT. NOVEMBER, 2013. 1 MARKET OVERVIEW. 2 TOTAL Sales by Value. Total Sales volume dropped as FIF launched XMAS gift box, which is a discounted package. Hence more people are purchasing bigger discounted package rather than normal package. 3 TOTAL Sales by Volume.

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MONTHLY REPORT

NOVEMBER, 2013

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Total Sales volume dropped as FIF launched XMAS gift box, which is a discounted package. Hence more people are purchasing bigger discounted package rather than normal package.

3 TOTAL Sales by Volume

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Sales of EANT increased significantly as we held 2-3 weeks escalator crown marketing promotion specifically for EANT.

  • Sales by product also dropped as we raised the price of mask from $69.90 to its original $87 (25% increase) from 01/11/13 to 07/11/13 before we did MTR promotion.

4 Total Sales by Value : By product

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5 Total Sales by Volume : By Product

TOP 3 in NOV

EANT

ASL

XMAS

TOTAL TOP 3

ASL

MIP

B&W

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Sales of EANT increased significantly as a result of MTR advertisement together with the sales of the XMAS gift set which includes EANT.

5.1

Total Sales by Volume : By Product (Absorption of XMAS Package)

TOP 3 in NOV

EANT

ASL

MIP

TOTAL TOP 3 (absorbed)

ASL

MIP

B&W

*To make it more

comparable, we divided the XMAS sets back into the

individual SKUS using the

Following multiple:-

ASL x 0.66

MIP x 0.66

HMT x 0.66

EANT x 1

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6 TOTAL Channel Sell-Out

*Faith in Face products are currently exclusive to Mannings

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7 MARKETING OVERVIEW : ATL

Clipping from 3 magazine

Clipping from Cheer magazine

Clipping from Mina magazine

Clipping from Like magazine

Clipping from 100 Most Magazine

Clipping from Like magazine

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7.1 MARKETING OVERVIEW : ATL

Clipping from More magazine

Clipping from Sing Tao Newspaper

Clipping from Taste The Brand Newspaper

Instagram from me! Club HK

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7.2 MARKETING OVERVIEW : ATL

Clipping from Yes magazine

Facebook post from me! Club HK

Clipping from ViVi magazine

Clipping from ViVi magazine

Clipping from South China Morning Post

Clipping from Next Magazine

EANT MTR advertisement

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8 MARKETING OVERVIEW : BTL

Discounted XMAS gift set launched in Mannings

XMAS worth $199.7

Selling at $159.9- (20% discount)

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9 Overall Marketing Plan – 6 months

KEY:-

ASL : After Shower Look

B&W : Black&White Film Star

HMT : Hold Me Tight

MIP : Miss Invisible Pore

NRM : Nourish Me

Eyepatch : Eye Am Not Tired

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