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DECODING SECRETS OF DECEPTION

DECODING SECRETS OF DECEPTION. Jamacia Williams Mrs. Angela Cannon AP English 410 14 November 2013. #1. FEAR TACTIC. Pathos-manipulate emotions Attacks consumers’ fears & insecurities (Jamieson 28) Emotional response inhibits objective decision-making. #2. Likely Story.

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DECODING SECRETS OF DECEPTION

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  1. DECODINGSECRETS OF DECEPTION Jamacia Williams Mrs. Angela Cannon AP English 410 14 November 2013

  2. #1. FEAR TACTIC • Pathos-manipulate emotions • Attacks consumers’ fears& insecurities (Jamieson 28) • Emotional response inhibits objective decision-making

  3. #2. Likely Story • Facts or claim seem “too good to be true” or “dramatic” • May or may not support your bias (Jamieson 29) • Analyze the data objectively

  4. #3. Comparing Against Competition • Comparatives such as ‘better’, ‘faster’ used • Better than what? Faster than whom? • Superlatives like ‘most’, ‘highest’, “worst” • Fact check: carefully consider information presented

  5. #4. Cons on Credit • Get the benefit now, pay the cost later • Politicians may advertise a advantage now, while omitting who or if the debt will be repaid (Jamieson 36) • Red flags: short-term, later

  6. #5. Passing Fault • Only biased evidence represented • Examine all possibilities

  7. #6. Glittering Generalities • Words & phrases that induce a positive emotion reaching for the stars miracle patriot • Pathos • Obscure • Ask for details (Jamieson 40)

  8. SOURCES • http://www.hellawella.com/toning-shoes-under-siege-companies-pay-up/11491 • http://www.pleated-jeans.com/2010/05/20/15-awful-examples-of-christian-propagand • http://www.mazda220.com/en/promotion/take-home-your-car-and-pay-nothing-until-2014/1298 • http://www.forbes.com/sites/jeffbercovici/2012/08/15/dr-oz-battling-to-get-his-face-off-miracle-weight-loss-pill-ads • http://www.publichealth.uga.edu/hpb/news/grim-childhood-obesity-ads-stir-critics • http://courses.durhamtech.edu/perkins/aris.html • Jackson, Brooks and Kathleen H. Jamieson. Unspun: Finding Facts in a World of Disinformation. New York: Random House Trade Paperbacks, 2007. Print.

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