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Social media inside the organisation

Social media inside the organisation. Trevor Cook October 2005. Unlocking potential. The hype is back! What’s different now - simple & easy; links / communication; broadband; lower costs; mobility Tim Berners-Lee – a “read / write” environment

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Social media inside the organisation

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  1. Social media inside the organisation Trevor Cook October 2005

  2. Unlocking potential • The hype is back! • What’s different now - simple & easy; links / communication; broadband; lower costs; mobility • Tim Berners-Lee – a “read / write” environment • One day most of us will have a phone number, email address & blog

  3. Features of the best intranets • Unified, seamless user experience • Personalisation, home page portals • Productivity (online meetings, HR, learning) • Unlock collective knowledge

  4. What can social media add? • Participation – (primarily – blogs) • Personalisation – (RSS) • Accessibility, Usability – (Tags, search) • Bottom-line - from one-way to two-way; from information provision to ‘conversations’ & communication

  5. Blogs – bridges to the future • Website creation for non-geeks • If you can email, or use a word processor – you can blog • WYSIWYG • Simple CMS, no html • Edited through browser

  6. Some intranet uses of blogs • Alerts – replace mass circulation emails • Project blogs - record of decisions and actions. Announce current status of the project and what was accomplished today. • Departmental – share news across the organisation. • News – Employees can contribute industry or company news. • Brainstorming – employees in a department or on a team can brainstorm about strategy, process, and other topics. • Customers – employees can share the substance of customer visits or phone calls. • Personal blogs – sharing stories about work • CEO blogs – personalising relationships with employees

  7. Web 2.0 – the social web • “collection of technologies - be it VoIP, Digital Media, XML, RSS, Google Maps… whatever …. that leverage the power of always on, high speed connections and treat broadband as a platform, and not just a pipe to connect.” – Om Malik

  8. Key social media terms • Weblogs or blogs – easy websites • Feeds (RSS) – communication between sites • Aggregators – posts in your browser • Tags – simple ways to sort material • Social bookmarking – simple way to share material • Podcasts- audio files in feeds

  9. Participation 1: Create & find • Create content: blogs, wikis, podcasts • Opt in: RSS feeds • The easy view: news aggregators • Find more: tags, live searching

  10. Participation 2: Reuse & remix • Flickr - quintessential Web 2.0 application. Its data and metadata is contributed by its users; while the interface is its own. • Del.icio.us - no data of its own. A metadata aggregator, for data on various sites, tagged by users.

  11. The Journey

  12. The pattern of adoption • First adoptors – geeks, students • Next wave – includes politics, media, academics • Then business – maybe about 10% of Fortune 500 companies were blogging in March 2005

  13. Really Simple Syndication (RSS) • Dave Winer, others, late 90s • Maybe - single biggest change in the web, • Sites communicate with each other • In 2000, a handful of feeds now there are millions. • Vista will include feeds

  14. Feeds & aggregators • Subscription, push – user gets greater control • Meet the needs of individuals (information you want / need) • Easier to stay up-to-date (live notifications of new content) • Bloglines, Google Reader

  15. Feeds make it easier

  16. Feeds are everywhere

  17. Early RSS adoptors

  18. What RSS users read

  19. Podcasts

  20. GM’s podcasts

  21. Folksonomies • “… simultaneously some of the best and worst in the organization of information. …fundamentally chaotic, … problems of imprecision and ambiguity ... (But they) are supremely responsive to user needs and vocabularies, and involve the users of information actively.” - Adam Mathes, Graduate School of Library and Information Science, University of Illinois Urbana-‍Champaign, December 2004

  22. Tags

  23. Wikis • Websites that can be edited, through a browser, by anyone • Uses - Project management • Share links, information • Examples – Wikipedia, The New PR Wiki • Benefits – ‘many hands make light work’

  24. The benefits of search • File systems are high maintenance – few people have the patience for it • The google generation - search is the way we do it now • Search is far more flexible • Blogs are easily searchable

  25. Moving forward • Build slowly • Address cultural issues • Look for opportunities to ‘unlock the potential’ • Position blogs as supplements & complements • Recruit enthusiasts

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