Floral Design Elements

1. Floral Design Elements

2. Objectives • Identify the primary and secondary principles of floral design • Distinguish a floral design’s primary and secondary principles • Compose a candy bouquet using primary and secondary design principles

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4. Quick Questions • Why would you need to know how to identify floral design principles? • Why do different floral arrangements appeal to different people? • Why would different design principles be needed for different tasks? • What are the principles of floral design? • What types of floral arrangements are there? • What is harmony?

5. Primary Principles • Composition • Harmony • Unity • Proportion • Balance • Rhythm • Contrast

6. Composition • The organization or grouping of a variety materials to achieve a unified whole • Selection of floral materials, accessories, and placement

7. Harmony • The aesthetic quality created through the pleasing interaction of materials used in a design. • Expressed when focusing on the overall relationship between all of the components. • Mood/theme of composition

8. Unity • The relationship of the pieces should produce a single general effect • Expressed when focusing on the relationship of individual components • Can be reached through • Proximity • Close • Repetition • Transition • Gradual • Unity with variety • Repeat colors, tones, and tints • Repeat shapes • Focal point • No geometric stiffness

9. Proportion • Compares relationship of components to each other • Size • Quantity • Emphasis • Design and container

10. Balance • The placement of components creating a feeling of physical and visual stability

11. Balance: Mechanical • Structural balance through placement

12. Balance: Visual • Created by selection of textures, colors, and sizes

13. Balance: Asymmetrical • Using different materials on each side of design • Equal visual weight, balance • Informal, natural, movement, attracts and holds attention

14. Balance: Symmetrical • Using identical materials and placement on each side of design • Restful, peaceful, formal, strength, stability, stiff, contrived

15. Rhythm • Related orderly movement implying unity • A feeling of motion, not confusion • Eye follows from focal point outward and back • Repetition • Transition

16. Contrast • The difference between objects when they are placed next to each other • Gives excitement to the design • Design styles • Dramatic • Strong contrast • Quiet • Soft contrast

17. Secondary Principles • Scale • Focal Point • Accent • Emphasis • Depth • Repetition

18. Scale • Ratio of the size of a composition to its surroundings • In scale with container and accessories

19. Focal Point • Where the eye naturally focuses • Greatest visual weight • Center of interest • Location • Above rim of container • Extend out to create depth • Strong color • Full blossom • Asymmetrical – placed on high side

20. Accent • Addition to design to increase interest and emphasize other elements • Usually focal point or theme

21. Emphasis • A location of the design that is given an accent or more attention to make it stand out

22. Depth • Placement of materials at different levels inside and around the design • Can be given by: • Placing stems as they grow in nature • Light and shadows • Sticking out of design

23. Repetition • Placement of materials at different levels inside and around the design • Can be given by: • Placing stems as they grow in nature • Light and shadows • Sticking out of design

24. Designs • Can reach desired shape by • Scaling flowers toward focal point • Placing larger flowers toward focal point • Placing smaller flowers along edges • Unequal amounts of material • Horizontal • Plant material 1 ½ times width of container • Tall • Plant material 1 ½ times height of container