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Ryan Ernst, Kari Foust and Chao Xu youtube/watch?v=iFcMssGbWbo

Ryan Ernst, Kari Foust and Chao Xu http://www.youtube.com/watch?v=iFcMssGbWbo. Introduction. History of company and industry analysis- Chao Competitors- Kari SWOT- Ryan Recommendations- Ryan. Industry Analysis. First generation of the cell phone was called “Analog Mobile Phone”

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Ryan Ernst, Kari Foust and Chao Xu youtube/watch?v=iFcMssGbWbo

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  1. Ryan Ernst, Kari Foust and Chao Xu http://www.youtube.com/watch?v=iFcMssGbWbo

  2. Introduction • History of company and industry analysis- Chao • Competitors- Kari • SWOT- Ryan • Recommendations- Ryan

  3. Industry Analysis • First generation of the cell phone was called “Analog Mobile Phone” • The second-generation mobile phone (2G), mainly in GSM and CDMA

  4. Industry Analysis The development of 3G networks Focus on security and data communication in the future.

  5. History • Finnish multinational communications corporation. • Headquarters :Keilaniemi Espoo. • Employees: more than 128,000 • Nokia conducts business in over 150 countries.

  6. History • Nokia was created from a merger from Nokia Company, Finnish Rubber Works Ltd., and Finnish Cable Works Ltd. in 1865 by Fredrik Idestam • Developed a telephone switch for telephone exchanges called Nokia DX200 in 1970 • In 2008, Nokia was ranked 88 on the Fortune Global 500 list, which is up from last year’s ranking of 119

  7. Motorola • Founded by Paul and Joseph Galvin in 1928 • Based in Schaumburg, Illinois • Originally produced and sold televisions and radios • 1952-first international subsidiary in Toronto, Canada • 1974- sold television and radio business to focus on wireless communications • 1983- Motorola’s DynaTAC 8000X telephone • Today it produces laptops, computer processors and cell phones • Motorola RAZR sold over 120 million units

  8. Samsung • Founded in 1969 in Seoul, South Korea • Originally Samsung Electric Industries but merged with Samsung Semiconductor & Communications in 1988 • 2005- passed Sony to become most popular consumer electronics brand • 2006- ranked 20 on top 100 global brands by Business Week • 2007- Samsung Electronics’ handset division overtook Motorola to become 2nd largest mobile phone manufacturer • 1st year it exceeded $100 billion in annual sales

  9. Sony Ericsson • Joint venture between the Sony Corporation and Ericsson • Established on October 3, 2001 • Based in Hammersmith, London • Research & development teams in Sweden, Japan, China, Germany, the United States, India, Pakistan, and the United Kingdom • 2008- 5th largest mobile phone manufacturer • 2008 1st quarter- profits fell by 43%, sales fell by 8%, and market shares dropped from 9.4% to 7.9%

  10. SWOT Analysis • Strengths: • Brand • Market position • Product quality • Weaknesses: • High end cell phone selection • U.S. presence

  11. SWOT Analysis • Opportunities: • Seize U.S. market share • Expansion into content and application services • Threats: • iPhone • Current economic crisis • Knockoffs

  12. Knockoff Phones

  13. Knockoff Phones

  14. Knockoff Phones

  15. Knockoff Phones

  16. Knockoff Phones

  17. Recommendations • Short term: • Make website more user friendly • Enhance features • Create application store • Long term: • Produce more CDMA phones • 4G technology • U.S. advertising • Reduce amount of dangerous manufacturing materials

  18. Conclusion • Chao- Company history and industry analysis • Kari- Competitors • Ryan- SWOT and Recommendations

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