Working with THEORETICAL and CONCEPTUAL TOOLS:. Reconceptualization. Information. Network. Relationship/Community. Network theory of technological innovation:.
Working with THEORETICAL and CONCEPTUAL TOOLS:
The infrastructure of modern economies is (and has always been) about information management:
Why does a company like Carrier do E-Marketing?
The Product: A Internet-Enabled Comfort Choice Thermostat
What are the Benefits for Consumers?
1) Web-Enabled Micromanagement of
2) Added-Value Through Cost Saving.
And for Carrier?
1) Bundling Smart Services allows
to Maintain Prices in Competitive
2)Carrier, a B2B Company, is now VERY Close to
the Customer (User Data).
3)Last but not Least: Image of Being Cutting-Edge
Does Carrier Make Anyone Else Happy?
Yes, Connecticut Light & Power (Northeast Utilities system) with 1.1 million customers
Get 45,000 customers into the Carrier program and it'll conserve the equivalent of a small power plant…
Based on Carriers Competitive Advantages –
Network and Relationship –
What Should Come Next?
Wireless Remote Control