Name That Brand!. Just Do It Have It Your Way Reach Out and Touch Someone Finger-lickin’ Good We Try Harder Because I’m Worth It Don’t Leave Home Without It. TMK1536 0910. Does Advertising Work? Yes! But it can backfire. Advertising Judy Hans Vice President Marketing. TMK1536 0910.
Just Do It
Have It Your Way
Reach Out and Touch Someone
We Try Harder
Because I’m Worth It
Don’t Leave Home Without It
Yes! But it can backfire.
Vice President Marketing
What is Advertising?
Advertising is anything that can be considered an inducement to a sale.
What does the Home Office file for approval?
Advertising regulations vary by state and by product type.
Advertising is subject to review. Where required Advertising is filed with the state’s Department of Insurance.
Material cannot be used until approved by the Home Office.
Approval can be a 2-step process:
Step 1 – Submit to Home Office
Step 2 – Home Office submits to DOI
Process could take 60-90 days
Submit as far in advance as possible
What about training and recruiting materials?
Some advertising materials can be used for training and sales use, where approved.
Recruiting items are not filed, but must be reviewed/approved by Home Office prior to use.
General rule - if it mentions Company name or products, we need to review it.
Audit requests - keep you out or trouble.
No need to reinvent the wheel!
We have many pre-approved ads, scripts, display booths ready to use.
Check the website first – you may find what you need.
If you need something that is not there, contact Marketing.
Check out the Advertising section:
LNL: www.libnat.com Agent Services
UA: Check out Ad Catalog on UAOnline
Complete the Advertising Submission Form (F5985) found online
Deadline Noon Monday
Advertising Meeting on Wednesday each week
Allow 3 weeks for reviews submit early!
Needs to be in it’s final form
Branch Managers must review Agent-submitted materials to ensure compliance with Advertising Guidelines.
Compliance will contact Branch Manager with changes and/or approval. This could take several rounds.
Agents may not use submitted materials until formal approval has been provided by Home Office.
Avoid these traps!
No personal Branch websites
No Social Networking sites
Comply with local/city ordinances
it pays to advertise … correctly
Just Do It!