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Name That Brand!. Just Do It Have It Your Way Reach Out and Touch Someone Finger-lickin’ Good We Try Harder Because I’m Worth It Don’t Leave Home Without It. TMK1536 0910. Does Advertising Work? Yes! But it can backfire. Advertising Judy Hans Vice President Marketing. TMK1536 0910.

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Presentation Transcript
slide1

Name That Brand!

Just Do It

Have It Your Way

Reach Out and Touch Someone

Finger-lickin’ Good

We Try Harder

Because I’m Worth It

Don’t Leave Home Without It

TMK1536 0910

slide2

Does Advertising Work?

Yes! But it can backfire.

slide3

Advertising

Judy Hans

Vice President Marketing

TMK1536 0910

slide4

What’s in it for you?

  • Keeps you focused on selling – not graphic design or copy writing
  • Ease of use – immediate access, camera-ready
  • Keeps you out of trouble
  • It pays to advertise
slide5

General

What is Advertising?

Advertising is anything that can be considered an inducement to a sale.

slide6

General

  • Brochures
  • Print ads
  • Scripts – radio or TV
  • Flyers
  • Tradeshow booths
  • Signs
  • Websites
  • Laptop sales presentations
slide7

General

What does the Home Office file for approval?

Advertising regulations vary by state and by product type.

Advertising is subject to review. Where required Advertising is filed with the state’s Department of Insurance.

slide8

General

Material cannot be used until approved by the Home Office.

Approval can be a 2-step process:

Step 1 – Submit to Home Office

Step 2 – Home Office submits to DOI

Process could take 60-90 days

Submit as far in advance as possible

slide9

General

What about training and recruiting materials?

Some advertising materials can be used for training and sales use, where approved.

Recruiting items are not filed, but must be reviewed/approved by Home Office prior to use.

slide10

General

General rule - if it mentions Company name or products, we need to review it.

Audit requests - keep you out or trouble.

slide11

Pre-Approved Items

No need to reinvent the wheel!

We have many pre-approved ads, scripts, display booths ready to use.

Check the website first – you may find what you need.

If you need something that is not there, contact Marketing.

slide12

Pre-Approved Items

Check out the Advertising section:

LNL: www.libnat.com Agent Services

UA: Check out Ad Catalog on UAOnline

slide13

Pre-Approved Items

  • This online resource puts pre-approved materials at your fingertips.
  • Separated by category
  • Download ads by right clicking and save to desktop
  • Personalize them with your name, contact info
  • If you change content, you must resubmit for approval
  • Check state availability
slide14

Creating Your Own?

  • Follow Advertising Guidelines found online
  • Are Agents aware of guidelines?
  • Company preapproved materials may not be cut/pasted to create new sales pieces
  • Full name of Company should appear in ad
  • Company magazine isn’t advertising – don’t use in sale
  • If you mention products - identify policy form numbers
  • Use most current sources you can find – but not more than 2 years old
slide15

Creating Your Own?

Complete the Advertising Submission Form (F5985) found online

Deadline Noon Monday

Advertising Meeting on Wednesday each week

Allow 3 weeks for reviews submit early!

Needs to be in it’s final form

slide16

Creating Your Own?

Branch Managers must review Agent-submitted materials to ensure compliance with Advertising Guidelines.

Compliance will contact Branch Manager with changes and/or approval. This could take several rounds.

Agents may not use submitted materials until formal approval has been provided by Home Office.

slide17

Creating Your Own?

  • Common submission mistakes
  • Bad grammar
  • Company name missing or misspelled
  • No policy/product name referenced
  • Inaccurate statements about benefits
  • Incorrect phone number or address listed
slide18

Company Rules

Avoid these traps!

No personal Branch websites

No Social Networking sites

No Faxing

Comply with local/city ordinances

slide19

Bottom line…

it pays to advertise … correctly

Just Do It!

slide20

Thank You

TMK1536 0910

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