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Corporate Marketing

Corporate Marketing. David Stieg Director of Corporate Marketing. Corporate Marketing Organization. Distribution Marketing Steve Gurklys. Develop distributor marketing plans compensating for individual strengths Collateral development Modular customer sales presentations “Ala Carte”

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Corporate Marketing

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  1. Corporate Marketing David Stieg • Director of Corporate Marketing

  2. Corporate Marketing Organization

  3. Distribution MarketingSteve Gurklys • Develop distributor marketing plans compensating for individual strengths • Collateral development • Modular customer sales presentations “Ala Carte” • Distributor Training Packs • Module 1 basics of electronics -Done • Module 2 software - Done • Module 3 CPLD - Q3/98 • Assist in developing material for OSR training

  4. Distribution Marketing • Customer Seminars and training • CD based customer presentations • Develop and implement methods to maximize utilization of web sites / Sales Partner Web • Develop easy to use sales and training material • S/W tutorial, CBT training

  5. Corporate Marketing • Preparation of all sales collateral • Data book, Applinx, Product Brochures etc • Develop web based marketing programs • Production of all Newsletters • Product Solution Update • Xilinx Monday / Weekly • X-Cell • TechKnowledge • Monthly Sellers Pack

  6. Corporate Marketing • Advertising campaigns • Lead creation tracking program • Product launches • Fulfillment programs • Branding strategies • All materials to supports sales

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