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THE low cost airline… Where’s the beef? E053 code…. Made to Stick. Jason A. Levy & Filip Pongratz Temple University. What sticks?. Stories that we remember – the devil is in the details… Urban legends. Idea Clinics The velcro theory THE low cost airline Where’s the beef?.

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Presentation Transcript
made to stick

THE low cost airline…

Where’s the beef?

E053 code…

Made to Stick

Jason A. Levy &

Filip Pongratz

Temple University

slide2

What sticks?

  • Stories that we remember – the devil is in the details… Urban legends.
  • Idea Clinics
  • The velcro theory
  • THE low cost airline
  • Where’s the beef?
slide3

Chapter 1

Simple

  • Simple = Core + Compact
  • Burying the lead
  • Palm Pilot – feature creep
  • High concept pitch
  • The power of simplicity
slide4

Chapter 2

Unexpected

  • Flight Attendant info.
  • The surprise brow
  • Hension, bardle, phraug & taybl
  • Nordies
  • Filling in the gaps
slide5

Chapter 3

Concrete

  • Idiopathic cardiomyopathy – ER, Scrubs, MASH – law shows…
  • Abstract to concrete – teaching, training, and learning
  • Brown eyes, blue eyes
  • The Ferrari’s visit Disney
slide6

Chapter 4

Credible

  • Ulcers in the outback…
  • Using details to create a picture
  • Edible fabrics – making the impossible possible – and real
  • Clinic – Intuition
slide7

Chapter 5

Emotional

  • If I look at one…
  • How to make people care about the message?
  • Mail order messages as marketing rules
  • Don’t mess with Texas
  • Duo pianos
slide8

Chapter 6

Stories

  • Stories that we remember – the devil is in the details… Urban legends.
  • THE low cost airline
  • E053 – shop talk
  • Problem students clinic
  • Velcro theory (redux)
slide9

Conclusions

  • The chapter headings illustrate the conversation…
    • Simple
    • Unexpected
    • Concrete
    • Credible
    • Emotional
    • Stories
slide10

Tools & Info.

  • The more memorable you can make your ideas, the more “sticky” they become.
  • Using the ideas and tools from the book can help your Union, programs, or training become more memorable.
  • www.madetostick.com
      • making presentations that stick
      • made to stick model
      • learning from urban legends
      • making “you” stick
      • teaching that sticks
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