Made to stick
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THE low cost airline… Where’s the beef? E053 code…. Made to Stick. Jason A. Levy & Filip Pongratz Temple University. What sticks?. Stories that we remember – the devil is in the details… Urban legends. Idea Clinics The velcro theory THE low cost airline Where’s the beef?.

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Made to Stick

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Made to stick

THE low cost airline…

Where’s the beef?

E053 code…

Made to Stick

Jason A. Levy &

Filip Pongratz

Temple University


Made to stick

What sticks?

  • Stories that we remember – the devil is in the details… Urban legends.

  • Idea Clinics

  • The velcro theory

  • THE low cost airline

  • Where’s the beef?


Made to stick

Chapter 1

Simple

  • Simple = Core + Compact

  • Burying the lead

  • Palm Pilot – feature creep

  • High concept pitch

  • The power of simplicity


Made to stick

Chapter 2

Unexpected

  • Flight Attendant info.

  • The surprise brow

  • Hension, bardle, phraug & taybl

  • Nordies

  • Filling in the gaps


Made to stick

Chapter 3

Concrete

  • Idiopathic cardiomyopathy – ER, Scrubs, MASH – law shows…

  • Abstract to concrete – teaching, training, and learning

  • Brown eyes, blue eyes

  • The Ferrari’s visit Disney


Made to stick

Chapter 4

Credible

  • Ulcers in the outback…

  • Using details to create a picture

  • Edible fabrics – making the impossible possible – and real

  • Clinic – Intuition


Made to stick

Chapter 5

Emotional

  • If I look at one…

  • How to make people care about the message?

  • Mail order messages as marketing rules

  • Don’t mess with Texas

  • Duo pianos


Made to stick

Chapter 6

Stories

  • Stories that we remember – the devil is in the details… Urban legends.

  • THE low cost airline

  • E053 – shop talk

  • Problem students clinic

  • Velcro theory (redux)


Made to stick

Conclusions

  • The chapter headings illustrate the conversation…

    • Simple

    • Unexpected

    • Concrete

    • Credible

    • Emotional

    • Stories


Made to stick

Tools & Info.

  • The more memorable you can make your ideas, the more “sticky” they become.

  • Using the ideas and tools from the book can help your Union, programs, or training become more memorable.

  • www.madetostick.com

    • making presentations that stick

    • made to stick model

    • learning from urban legends

    • making “you” stick

    • teaching that sticks


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