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Developing an Event Proposal: (RFP)

Developing an Event Proposal: (RFP). SLS 3205 Summer 2007. Most Basic. Objective Background Requirements Deadline. More Involved. Objective Background Elements of Response Term of Contract Deadline Review. Objective. What is the purpose of the proposal?

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Developing an Event Proposal: (RFP)

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  1. Developing an Event Proposal: (RFP) SLS 3205 Summer 2007

  2. Most Basic • Objective • Background • Requirements • Deadline

  3. More Involved • Objective • Background • Elements of Response • Term of Contract • Deadline • Review

  4. Objective • What is the purpose of the proposal? • What are you going to provide • Be General • Sell the sizzle!!

  5. Background • Executive Summary • Describe the event, venues • Describe what you plan to do as the event contractor (generally)

  6. Elements of Response • Theme for the event • Description of any supporting events • Music • Food • Contests • Description of specific locations to be utilized

  7. Elements of Response (cont.) • Physical design of venues • Schematic of fields • Maps • Provisions for public health and safety • Security • Logistics • Availability and type of concessions • Contracted • Provided by association

  8. Response (cont.) 7. Plan for securing participants 8. Plan for securing sponsors 9. Description of Advertising Campaign 10. Volunteer coordination plan 11. Community Involvement Proposal 12. Publicity Campaign

  9. Event Organization Chart • Develop a schematic chart that outlines the organizational structure of • Tournament Organizing Committee • Break down requirements into component parts

  10. Budget • Detailed budget for event • 1 year- 1 month? • Revenue commitments • Necessary to finance event • Startup and ongoing

  11. Experience • List your experience • Previous events • Work effort • What did you (your company) provide at previous event(s) • References • Results of Events • Financials • Attendance • Media

  12. Selling to the Internal Audience • Event organizers • What do you have to offer them? • Why should they hire you and/or your company?

  13. Selling to the External Audience • Local Community • Visitor’s and Convention Bureau • Sport Authority • Other audiences • SportBusiness Journal • (examples of events) • IAAM • NGB’s

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