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UNIVERSITY OF GUYANA MARKETING 2204 …..MODULE 3…WEEK 3

UNIVERSITY OF GUYANA MARKETING 2204 …..MODULE 3…WEEK 3. ERIC M. PHILLIPS (MBA, CTP, BSc. Eng.; WHITE HOUSE FELLOW) FEBRUARY 2014. MARKETING MANAGEMENT SUMMARY. EXCELLENCE. John. W. Gardner, the Great American Leader once stated

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UNIVERSITY OF GUYANA MARKETING 2204 …..MODULE 3…WEEK 3

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  1. UNIVERSITY OF GUYANAMARKETING 2204 …..MODULE 3…WEEK 3 ERIC M. PHILLIPS (MBA, CTP, BSc. Eng.; WHITE HOUSE FELLOW) FEBRUARY 2014

  2. MARKETING MANAGEMENT SUMMARY

  3. EXCELLENCE John. W. Gardner, the Great American Leader once stated “We must learn to honor excellence in every socially accepted human activity, however humble the activity, and to scorn shoddiness, however exalted the activity. An excellent plumber is infinitely more admirable than an incompetent philosopher. The society that scorns excellence in plumbing because plumbing is a humble activity and tolerates shoddiness in philosophy because it is an exalted activity will have neither good plumbing nor good philosophy. Neither its pipes nor its theories will hold water."

  4. MARKETING & YOU Marketing is an exciting subject. A Way of Life. We humans are walking, talking Marketers.

  5. ROLES , RIGHTS & RESPONSIBILITIES OF THE STUDENT The student learns Marketing through self-inquiry, self-analysis and self-participation. The Principles of Marketing taught at most first year university courses are introduced through the student’s mental prism by the fundamental idea……each student is a unique product, with God given talents, skills, attributes and life paths. So instead of teaching in a manner that asks the student to remember ideas or facts, the approach taken in this text book, has the following characteristics: • Learning through personalization for internalization. • Learning by doing. • Thinking more abstractly than linearly. • Exploring natural learning “hooks”. • The Vision Map • The use of “life lessons” • Exercises to nurture and promote “creativity”, and • Team building through leadership training.

  6. THE PHILLIPS VISION MAP

  7. LEARNING TOOLS Here Lies Berry Bill Caught Napping On A Friday Night ABSTRACT VERSUS LINEAR THINKING 1+ 1 = 2; 1 + 1 = 11 1 + 1 = ?

  8. ABSTRACT AND LINEAR THINKING 1 = 11 2 = 22 3 = 33 4 = 44 5 = 55 6 = 66 7 = 77 8 = 88 9 = 99 What is 11 equal to?

  9. LINEAR THINKING?

  10. ABSTRACT THINKING?

  11. ABSTRACT THINKING?

  12. ABSTRACT THINKING

  13. ABSTRACT THINKING • NO SMOKING ALLOWED • NO, SMOKING ALLOWED • IMPOSSIBLE • I’M POSSIBLE • UG…..DEAD OR ALIVE IN 50 YEARS

  14. NELSON MANDELA • Courage is not the absence of fear — it's inspiring others to move beyond it. • Lead from the front — but don't leave your base behind. • Lead from the back — and let others believe they are in front. • Know your enemy — and learn about his favorite sport. • Keep your friends close — and your rivals even closer • Appearances matter — and remember to smile • Nothing is black or white • Quitting is leading too

  15. MARKETING IDIOMSPERCEPTION IS REALITY? OR IS REALITY PERCEPTION?

  16. PERCEPTION IS REALITY? All the world's a stageAnd all the men and women merely players. They have their exits and their entrances;And one man in his time plays many parts,His acts being seven ages. At first the infant,Mewling and puking in the nurse's arms Last scene of allThat ends this strange eventful historyIs second childishness and mere oblivion Sans teeth, sans eyes, sans taste, sans everything.

  17. THE GARDEN OF EDEN?

  18. PERCEPTION VERSUS REALITY

  19. THE CUSTOMER IS ALWAYS RIGHT?

  20. ADVERTISING……THE SEVEN DEADLY SINS • LUST- Excessive sexual desire • GLUTTONY- over consumption of anything • GREED- Excess acquisition of wealth • SLOTH- Sadness • WRATH- uncontrolled feelings of hatred and anger • PRIDE- excessive love of self • ENVY- Resentful

  21. MESSAGING………ADVERTISING Who are you? What problems do you solve? Where is your target market? When would your audience benefit? Why do they pick your solution?

  22. IDIOM: THE CUSTOMER IS ALWAYS RIGHT? Creating Perception is a process, not a destination. It's a continuing process. The Perception of a business - what it is, what it does, what it offers - is something that requires periodic updating … as the times and the expectations of its customers and the public change.

  23. THE CUSTOMER IS ALWAYS RIGHT

  24. SUBLIMINAL MARKETING?

  25. WHAT COLOUR ARE YOU? Color can influence our emotions, our actions and how we respond to various people, things and ideas. Much has been studied and written about color and its impact on our daily lives. Many people believe that colors are powers, and that colored stones are especially powerful. Here are some of the meanings of colors and the energies contained in their corresponding stones.

  26. WHICH COLOUR ARE YOU?

  27. WHICH COLOUR ARE YOU?

  28. WHICH COLOUR ARE YOU?

  29. WHICH COLOR ARE YOU?

  30. WOMEN DRESS FOR OTHER WOMEN?

  31. COGNITIVE DISSONANCE FOX AND THE GRAPES RELIGIOUS DOOMSDAY GROUP SMOKING AND LUNG CANCER YOUNG WOMEN IN LOVE FROZEN HEAT POEM……IMMORTALITY

  32. COGNITIVE DISSONANCE ?

  33. COGNITIVE DISSONANCE?

  34. COGNITIVE DISSONANCE

  35. CANCER IS SUCH A SWEET SORROW

  36. PERCEPTION VRS REALITY

  37. BOOK SENSE, COMMON SENSE & NONSENSE?

  38. TODAY’S MARKETING REALITY

  39. PHILIP KOTLER

  40. GOING INTERNATIONAL? AUTOMOBILE AND INDUSTRIAL EQUIPMENT NEAL & MASSY TRANSPORTATION GROUP LTD NEAL & MASSY AUTOMOTIVE LTD CITY MOTORS (1986) LTD TOBAGO SERVICES LTD BEST AUTO LTD AUTOMOTIVE COMPONENTS LTD MASTER SERV LTD TRACMAC ENGINEERING LTD PRES-T-CON LTD NEAL & MASSEY ENERGY AND INDUSTRIAL GASES NEAL & MASSY ENERGY LTD NEAL & MASSY ENERGY SERVICES LTD NEAL & MASSY ENERGY RESOURCES LTD NEAL & MASSY Wood Group LTD (Holding 50%) NM INSERTECH (CARIBBEAN) LTD NM INDUSTRIAL GAS HOLDINGS LTD NEAL & MASSY GAS PRODUCTS LTD INDUSTRIAL GASES LTD TRINTOGAS CARBONICS LTD CARIBBEAN INDUSTRIAL GASES UNLIMITED NMAP SERVICES UNLIMITED (Holding 50%) NM PETROCHEMICALS SERVICES LTD NM SUPPLY CHAIN INTEGRATORS (Holding 51%) FOOD GROUP(FOOD/LOGISTICS/DISTRIBUTION) HI-LO FOOD STORES DIVISION MARKETING & DISTRIBUTION DIVISION HUGGINS SHIPPING & CUSTOMS BROKERAGE LIMITED MELVILLE SHIPPING LTD CMA CGM TRINIDAD LTD (Holding 40%) FINANCIAL, PROPERTY & OTHERWISE GENERAL FINANCE CORPORATION LTD NM REMITTANCE SERVICES LTD MAGNA REWARDS (TRINIDAD & TOBAGO) LTD NEALACO PROPERTIES LIMITED NEALCO REAL ESTATE LTD. INFORMATION TECHNOLOGY, COMMUNICATIONS, OTHER SERVICES NEAL & MASSY ITC GROUP LTD ILLUMINAT (TRINIDAD & TOBAGO) LTD NEALCO DATALINK LTD THREE SIXTY COMMUNICATIONS LTD (Holding 75%) PEREIRA & COMPANY LTD G4S HOLDINGS (TRINIDAD) LTD (Holding 24.5%)

  41. YOU ARE WHAT YOU THINK? Watch your thoughts; they become words. Watch your words; they become actions. Watch your actions; they become habits. Watch your habits; they become character. Watch your character; it becomes your destiny. Frank Outlaw

  42. GLOBAL WARFARE

  43. MODULE 3…..WEEK 3 WHAT IS A MARKET?

  44. DIFFERENT MARKETS?

  45. MARKETS?

  46. WHAT IS A MARKET?

  47. Competitors Marketing intermediaries End user market Suppliers Company (marketer) Main actors and forces in a modern marketing system

  48. THE MARKETING PROCESS

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