The Lead. Reporting and Writing Journalism and Media Studies Centre The University of Hong Kong Alex Lo. What is a lead?. Brits call it the intro , Americans & Aussies call it the lead . It gives the most important point of a story.
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Reporting and Writing
Journalism and Media Studies Centre
The University of Hong Kong
Direct frontal assault
Wing Chung fighting style
Kung Fu Choreography
A lead must be simple, direct, concise; secondarily, it should be dramatic and vivid.
The Pentagon reports a navy helicopter carrying a team of special forces operatives was lost over the South China Sea last night. There were no survivors.
A US navy helicopter carrying a term of special forces operatives plunged into the South China Sea last night, killing everyone onboard, the Pentagon says.
“Osama bin Laden mastermind of the 11 September 2001 attacks and the world's most wanted man, has been killed in a US operation in north-western Pakistan, Barack Obama has announced.”
May 2, Guardian
Why the indirect O-V-S structure?
“An elite crew of American forces killed Osama bin Laden during a daring raid on Monday in his compound north of Islamabad, the Pakistani capital.”
May 2, Denver Post
This follows the usual S-V-O direct sentence.
Eight robbers raided the HSBC headquarters in Central yesterday.
Eight robbers raided the HSBC headquarters in Central yesterday and walked off with HK$70 million worth of gold bars.
The men posed as security guards and subdued bank executives while threatening to kill them.
Use strong, dramatic language -- specific nouns, strong and/or colorful verbs.
A late-morning fire in the upper floors of an 18-story luxury housing estate in Pokfulam killed three people yesterday.
A fire roared like a “blowtorch” through the upper floors of a Pokfulam luxury housing estate yesterday, killing three people.