1 / 10

FASHION

FASHION. Caroline, Emily, Lauren, Sarah. Feminine vs. masculine Living in luxury Achievement/icons or celebrities . Gender stereotypes Elegant vs. Playful Playful parties and technology / beauty. “live colorfully” . “Unwrap Wonder” . Minimalist individual

tallys
Download Presentation

FASHION

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. FASHION Caroline, Emily, Lauren, Sarah

  2. Feminine vs. masculine • Living in luxury • Achievement/icons or celebrities

  3. Gender • stereotypes • Elegant vs. Playful • Playful parties and technology / beauty “live colorfully” “Unwrap Wonder”

  4. Minimalist individual • Music and artistic growth • Separation of professional/personal • International presence • Adventurous, urban groups • Emphasis on music and sports • Personal/ professional overlap • Primarily domestic focus

  5. Individual woman vs. Community • Domestic vs. Internationality • YouTube channel

  6. Rolex/Michael Kors & Kate Spade/C. Wonder Luxury Playful fashion Elegance Classic

  7. Converse/Vans & FEW/FFP Empowering Bold Making your own choices and creativity Modern

  8. Gender Stereotypes • Rolex: masculine/athletic, dark colors • Michael Kors: celebrities, feminine colors • Kate Spade: feminine colors, foods, language • C. Wonder: trendy, bold patterns • Fashion Empowering Women: couture, style, trends

  9. Socioeconomic Targets Kate Spade: upper middle class, retail doors & department stores, price points: $50-1,500 C Wonder: middle class, price points: $10-400 Converse: lower/middle class Vans: lower/middle class FEW: upper/middle class, donations start at $50+, high fashion sponsors/designers FFP: upper/middle class, high fashion sponsors/designers Michael Kors: Middle to Upper class Rolex: Upper middle and Upper class

  10. Implications Brand consistency and cohesiveness. Consistent brand image, while reaching demographics. Social media mediums: distinguishable brand identity. Consistency to maintain brand identity and drive action.

More Related