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Writing A Press Release

Writing A Press Release. What is a Press Release?. A press release is a short document that provides information about your organization’s events and activities to a newspaper, magazine, TV or radio station. The Elements of a Press Release. Letterhead.

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Writing A Press Release

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  1. Writing A Press Release

  2. What is a Press Release? A press release is a short document that provides information about your organization’s events and activities to a newspaper, magazine, TV or radio station.

  3. The Elements of a Press Release Letterhead FOR IMMEDIATE RELEASE (or date of release) Should be placed at the top of the news release

  4. The Elements of a Press Release • To: Rhea Porter, Asheville Citizen-Times • From: Center for Participatory Change • Contact: Craig White, 828-299-9437 • Date: April 20, 2003

  5. The Elements of a Press Release • Headline (Title) “Total Health & Fitness Grand Opening Celebration May 14”

  6. The Elements of a Press Release • The body • The first sentence is the ‘lead’ • The second sentence gives a factual summary of the article.

  7. Writing the Press Release • Provide a brief description of your organization • Quotes from members, leaders, or other supporters

  8. Writing the Press Release • Write like a reporter--just the facts. • Who • What • When • Where • Why

  9. Writing the Press Release • Use 3rd person -- she, they, the organization--not we, us, our organization. • Keep it short: 400 words or less. Use short paragraphs of only one or two sentences.

  10. Writing the Press Release • In the last paragraph, explain how people can contact you or get more information. • Use more... to signify another page • Use ### to signify end of press release

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