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Welcome Local Business Owner. Topics Covered Today. Why do you need to market your business online? Old way vs. New way of marketing 7 Secrets of being found online Do I need an outside consultant to be found online?. Why Do You Need To Market Your Business Online?.

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Presentation Transcript

Topics covered today
Topics Covered Today

  • Why do you need to market your business online?

  • Old way vs. New way of marketing

  • 7 Secrets of being found online

  • Do I need an outside consultant to be found online?


Why do you need to market your business online
Why Do You Need To Market Your Business Online?

  • There are over two billion people online

  • 93% of online experiences begin with a search engine – even when shopping locally

  • The majority of web traffic is driven by the ‘Big Three’ search engines-Google, Bing and Yahoo


What used to affect page 1 ranking
What Used To Affect Page 1 Ranking

  • Keyword stuffed content

  • Keyword domain names

  • Backlinks – prevented average local businessfrom doing their own marketing


New way
New Way

  • Good content that relates to the search term

  • Predominance

  • Social media activity

  • Video marketing

  • Reviews

  • Mobile



1 it a ll s tarts with keywords
# 1 - It All Starts with Keywords

  • Knowing your target keywords is your first step

  • Choose your battles

  • Don’t spread yourself too thin

    Google Keyword Planner


2 content is king
# 2 - Content is King

  • Search engines “feed” on content

  • Train Google to keep crawling and indexing your site

  • “Naturally” include your keywords in your content


3 have an active social m edia p resence
#3 - Have an Active Social Media Presence

  • Social is becoming more important to search engines

  • Add sharing buttons to your website to promote sharing!

  • It’s all about engagement


4 get l inks from other high v alue relevant sites
#4 - Get Links from Other High Value RELEVANT sites

  • A link is like a vote for your site

  • Some votes matter more than others

  • New Trend – Negative SEO – purposely adding poor backlinksto your site


5 video
# 5 - Video

  • Google LOVES video!

  • Roll the camera regularly!

  • Use your keywords in the video and the video title


6 leverage channels
#6 - Leverage Channels

  • Examples include:

    - YouTube

    - Google+

    - Craig’s List

    - Pinterest

  • Get your content on them

  • They will rank!


7 optimize for local
# 7 - Optimize for Local

  • Include local keywords throughout content and site

  • Add your local address to your site

  • Add your local phone number

  • Get listed in all local directories

  • Create local videos

  • Get links from local organizations and businesses (hint – your local chamber)


Online marketing it s worth i t
Online Marketing: It’s Worth It!

  • The ROI of Online Marketing is well documented

  • A highly ranked website works 24/7, when your sales team is asleep

  • A well-ranked website is a very sellable asset


Does online marketing require an outside service
Does Online Marketing Require an Outside Service?

  • Some aspects of online marketing still require specialists

    • Text Messaging Campaigns

  • Everything else you can do yourself

    • Let an employee do it for you

    • Hire an intern

    • Use a son or daughter in high school or college



What is local internet secrets a unique membership site
What Is Local Internet Secrets?A Unique Membership Site

  • Easy-to-follow video training

    • Coffee-break-sized videos

    • Step-by-step downloadable instructions

    • A place to ask your questions – and get answers

  • Easy-to-follow “Blueprints”

    • Search (SEO)

    • WordPress

    • Social Media

    • Mobile Marketing

  • A place to find resources

    • Affordable outsourcing options

    • Helpful tools


What we provide
What We Provide

  • Keep the website current

    • Regularly adding new videos

    • Schedule webinars with experts in their field to present to members

  • Private Google + Community

    • Monthly Q & A sessions for Local Internet Secrets members


Your investment
Your Investment

$97/ Month

$27 off

Coupon Code = BTT

$70/Month

30 Day Money Back Guarantee

No Long Term Commitment

Investment by Company – not by employee

http://localinternetsecrets.com/business/


Your questions
Your Questions

[email protected]

http://localinternetsecrets.com/business/


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