The slogan and swot analysis for products
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The Slogan and SWOT Analysis for Products. 組員 : 林立婷 葉榮蓉 呂淑雯 賴彥樺 楊曉蕙. Slogan. Starbucks does not have an "advertising slogan". They have the logo which they call the " Siren's Eye ". ( 迷人的眼睛 ) Marketing slogan: Starbucks DoubleShot. Bring on the day ( Starbucks DoubleShot brand )

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The Slogan and SWOT Analysis for Products

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The Slogan and SWOT Analysis for Products

組員: 林立婷 葉榮蓉呂淑雯 賴彥樺 楊曉蕙


  • Starbucks does not have an "advertising slogan". They have the logo which they call the "Siren's Eye". (迷人的眼睛)

  • Marketing slogan: Starbucks DoubleShot. Bring on the day(Starbucks DoubleShot brand )

  • Taglines: Starbucks Frappuccino. Work can wait. Smooth out your day, everyday(Starbucks Frappuccino brand)


  • Founded:In 1971 across from Pike Place Market in Seattle, Washington

  • Founder:Zev Siegl, Jerry Baldwin and Gordon Bowker

  • Headquarters:Seattle, Washington, USA

  • the largest coffeehouse company in the world

  • sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans

  • late March 2008 -- Starbucks had more than 16,226 stores worldwide, including 11,434 stores located in the United States

  • July 1, 2008 -- the company announced it was closing 600 under-performing company-owned stores and cutting U.S. expansion plans amid growing economic uncertainty

  • On July 29, 2008-- Starbucks also cut almost 1,000 non-retail jobs as part of its bid to re-energize the brand and boost its profit


International names include:

  • Arabic-speaking countries: ستاربكس (transliteration: stārbaks)

  • China, Hong Kong, Macau, Taiwan: 星巴克 Pinyin: xīngbākè (星 xīng means "star", while 巴克 is a transliteration of "-bucks")

  • Israel: סטארבקס (transliteration: sṭārbaqs)

  • Japan: スターバックス (transliteration: sutābakkusu, phonological: staa-bahkss)

  • Russia: Старбакс (transliteration: Starbaks)

  • South Korea: 스타벅스 (transliteration: seutabeokseu), often used in conjunction with the English name

  • Quebec, Canada: Café Starbucks Coffee[39] (added the French word to avoid controversy with local language politics)[citation needed]

  • Thailand: สตาร์บัคส์ pronounced [satāːbākʰō]

  • Bulgaria: Старбъкс (transliteration: Starbâks)



Strength 優勢

  • the world's largest coffee chain

  • sell accessories

  • own interior design

  • oversea markets

  • direct selling store

  • good image

Weakness 弱勢

  • expensive

  • High premium

Opportunity 機會

  • Make the best use of a large number of chain stores play the advantages of economies of scale

  • restaurants and other strategic alliance

  • Population of drinking coffee increasing

Threaten 威脅

  • coffee has become a market

  • many alternatives

  • easy-to-imitate (coffee & logo)

  • Caffeine is bad for health

The End

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