lucy oates media and communications
Download
Skip this Video
Download Presentation
Lucy Oates Media and Communications

Loading in 2 Seconds...

play fullscreen
1 / 5

Lucy Oates Media and Communications - PowerPoint PPT Presentation


  • 104 Views
  • Uploaded on

Lucy Oates Media and Communications. The task: Devise and deliver a media and communications campaign to enhance community cohesion in Goole. Timescale: Need to make an impact straight away.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Lucy Oates Media and Communications' - tala


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
lucy oates media and communications
Lucy Oates Media and Communications

The task:

Devise and deliver a media and communications campaign to enhance community cohesion in Goole.

Timescale:

Need to make an impact straight away.

slide2

Issues to address:- The economic downturn had triggered a backlash against migrant communities.- Anti-migrant march and public order incidents brought underlying tensions into the public domain.- Issue of immigration was being debated through the letters pages of Goole newspapers.- Inaccurate and misleading information about the rights of migrant workers in letters and news stories.- Feedback from community consultation events suggests that underlying tensions are more widespread.

Lucy Oates Media and Communications

slide3
Key areas for action:
  • Challenge the myths and false perceptions;
  • Present positive examples of community cohesion;
  • Present positive examples of migrant workers contributing towards community life and the local economy;
  • Ensure that partner organisations are briefed and that community leaders are able to act as figureheads for the campaign.

Lucy Oates Media and Communications

slide4

What did we actually do…and did it work?- We talked to people;- We looked for human interest stories;- Wherever possible, we used research and statisticsto add weight;- We tried to challenge people’s perceptions (of migrant workers and of Goole as a place to live);- We took care not to reinforce negative stereotypes or perceptions.

Lucy Oates Media and Communications

slide5

Lessons learned/top tips:- Make sure that all partners really are on board (action speaks louder then words);- Remember that you can’t change attitudes overnight;- Get out there and talk to people, within the community and those from partner organisations;- Monitor the media closely to see what works; it could help you to identify other opportunities too;- Use every communications tool at your disposal.

Lucy Oates Media and Communications

ad