Ethics in public relations
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Ethics in Public Relations. Definition. According to Josephson institute ethics in Public relations are “Standards of conduct that indicate how one should behave based on moral duties and virtues”.

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Definition

Definition

According to Josephson institute ethics in Public relations are “Standards of conduct that indicate how one should behave based on moral duties and virtues”.

The internet encyclopedia of Philosophy. explains ethics in Public relation as “ The field of ethics, also called moral philosophy, involves systematizing, defending and recommending concepts of right and wrong behavior”.




Role of ethics in public relations
Role of Ethics in Public Relations Relations because the task itself is a product of manipulation and propaganda.

  • PR involves earning credibility which comes from telling the truth.

  • PR must be based on doing the right thing means acting ethically.


Ethical issues with public relations
Ethical issues with Public Relations Relations because the task itself is a product of manipulation and propaganda.

  • Many people perceive public relations as something not respectable. As it includes clever strategies to convince people that what's wrong is right. Many believe that public relation professionals are clever manipulators instead of truth conveyers.


Ethical issues with public relations1
Ethical issues with Public Relations Relations because the task itself is a product of manipulation and propaganda.

  • With holding information from the public

  • Presenting and promoting independent views and opinions

  • Biased approach

  • Distorting the reality

  • Propaganda

  • Promotion of questionable industries

  • Pseudo-events


Ethics of Public Relation Practitioners Relations because the task itself is a product of manipulation and propaganda.

According to Public Relation Society of America following are the ethics for PR officers.

  • Accuracy and Truthfulness

  • Informed Decision Making

  • Confidentiality

  • Protect Interest of Clients or Employers

  • Avoid Conflicts of Interests

  • Don’t work contrary to the code


Cadbury crisis management ethics
Cadbury Crisis Management & Ethics Relations because the task itself is a product of manipulation and propaganda.

  • Food and Drug Inspector

  • Media Role

  • Decrease in Sale

  • Cadbury Management Action

  • Stakeholders

  • Accept the Problem


  • Inform Clients about the Problem Relations because the task itself is a product of manipulation and propaganda.

  • Advised Customers Remain Careful in Buying

  • 2nd Media Briefing

  • Change in Packaging

    (Ref: Case Study )


Pr ethics followed by cadbury
PR Ethics Followed By Cadbury Relations because the task itself is a product of manipulation and propaganda.

  • They remain truthful and accurate.

  • They Informed clients well to make decision

  • They protect the interests of their clients.

  • They avoided conflict of interests.


Nestle pr campaign
Nestle PR Campaign Relations because the task itself is a product of manipulation and propaganda.

  • Greenpeace

  • Videos

  • Nestle Facebook Page

  • Didn’t Accept the Fact

  • Announcement

    (Ref: Case Study)


Deficiencies regarding e thics
Deficiencies Regarding Relations because the task itself is a product of manipulation and propaganda. Ethics

  • They were not truthful.

  • They were protecting only their own interest.

  • They created a conflict.


Solutions to improve ethical issues in public relations
Solutions to improve ethical issues in Public Relations Relations because the task itself is a product of manipulation and propaganda.

  • Educating people about the importance of ethical behavior

  • Clearly defining ethics and code of conduct of organizations and industries.

  • Following the ethics by our selves.


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