Cola wars continue coke and pepsi in the twenty first century
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COLA WARS CONTINUE: COKE AND PEPSI IN THE TWENTY-FIRST CENTURY PowerPoint PPT Presentation


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COLA WARS CONTINUE: COKE AND PEPSI IN THE TWENTY-FIRST CENTURY. By, Group 6 G. VAIBHAV KUMAR REDDY (P111012) P. PRAVEEN (P111033) PRAGYA JAISWAL (P111037) RAKESH NAVAL (P111039 ) GREAT LAKES INSTITUTE OF ENERGY MANAGEMENT AND RESEARCH, GURGOAN . www.thecoca-colacompany.com www.pepsico.com.

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COLA WARS CONTINUE: COKE AND PEPSI IN THE TWENTY-FIRST CENTURY

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Cola wars continue coke and pepsi in the twenty first century

COLA WARS CONTINUE: COKE AND PEPSI IN THE TWENTY-FIRST CENTURY

By,

Group 6

G. VAIBHAV KUMAR REDDY (P111012)

P. PRAVEEN (P111033)

PRAGYA JAISWAL (P111037)

RAKESH NAVAL (P111039)

GREAT LAKES INSTITUTE OF ENERGY MANAGEMENT AND RESEARCH, GURGOAN


Cola wars continue coke and pepsi in the twenty first century

www.thecoca-colacompany.com

www.pepsico.com


Concentrate producer and bottlers

CONCENTRATE PRODUCER AND BOTTLERS

Source: Cola Wars Continue Case


Cola wars continue coke and pepsi in the twenty first century

Source: Cola Wars Continue Case


Retail channels

RETAIL CHANNELS

Source: Cola Wars Continue Case


Strategic path

STRATEGIC PATH

Source: Cola Wars Continue Case


Cola wars continue coke and pepsi in the twenty first century

Source: Cola Wars Continue Case


Cola wars continue coke and pepsi in the twenty first century

Source: Cola Wars Continue Case


Swot analysis of coca cola

SWOT ANALYSIS OF COCA-COLA


Swot analysis of pepsi cola

SWOT ANALYSIS OF PEPSI-COLA


Porters five force analysis soft drink industry

PORTERS FIVE FORCE ANALYSIS – SOFT DRINK INDUSTRY

  • Industry Competitors

    • Coca-Cola, Pepsi-Cola, Cadbury Schweppes and others.

  • Threat of New Entrants

    • High entry costs

    • High risk for entrants due to diversified nature of Coke and Pepsi.

    • Government Policy regulations.

    • Existing Loyal customer base.

    • Acquisition of major bottling units by existing firms, increases the entry barriers.


Cola wars continue coke and pepsi in the twenty first century

  • Threat of substitutes

    • Non-CSD drinks like milk, alcoholic beverages, juices, sports drinks, tea-based, dairy-based drinks

    • Threat of saturation of consumption in US market thereby leading to increase in the consumption of on-Cola beverages.

  • Bargaining power of suppliers

    • Low switching costs.

    • Huge number of suppliers.

    • Maintaining the quality and flexibility of supply chain through backward integration i.e. acquiring bottling plants.

  • Bargaining power of buyers.

    • Higher buying power – large grocers, discount stores and restaurants buy large volumes demanding a lower price.

    • Choice of customers is high due to competition and variety in the market.


U s non alcoholic beverage market share share by volume

U.S. Non-Alcoholic Beverage Market Share, % share by volume


Current financials

CURRENT FINANCIALS

Source: http://ycharts.com/companies/KO

http://ycharts.com/companies/PEP


Coke vs pepsi share price

Coke VS Pepsi Share price

Source: http://ycharts.com/companies/KO, http://ycharts.com/companies/PEP


Issues to ponder for pepsi

ISSUES TO PONDER for Pepsi

  • Hard to differentiate products in terms of taste as product variety is very much limited within cola beverages.

  • Coca-Cola has much stronger loyal customer base.

  • Consumer market moving from carbonated drinks towards functional soft drinks.

  • In US, Cadbury Schweppes competing aggressively.


Recommendations

RECOMMENDATIONS

  • For Pepsi to grab the major pie,

    • It needs to follow the “Cost Leadership” and “Product Differentiation” Strategies.

    • i.e. it needs to create a unique customer perception and differentiate one product from another.

    • Rather than being a price follower, it must face the market by a leading strategy of Price Setter, which can be made possible by improving the production efficiencies and reducing the bottlenecks.

    • It also needs to focus on strengthening its core competency.


Cola wars continue coke and pepsi in the twenty first century

THANK YOU


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