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PRESENTATION

PRESENTATION. ABOUT NETATMO. Connected Home. Connected Beauty. Measure your environement Improve your well-being. A n innovation company developing consumer electronics for a better and connected lifestyle. A 2-axis development:

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PRESENTATION

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  1. PRESENTATION

  2. ABOUT NETATMO Connected Home Connected Beauty • Measure your environement • Improve your well-being • An innovation company developing consumer electronics for a better and connected lifestyle. A 2-axis development: • Retailed in 150 countries worldwide, such as Apple stores, Amazon, FNAC, BHV, Manor, Nature & Découverte

  3. INTERNET OF THINGS • Connected devices: the booming market of "embedded internet" • 2013: 2.5 billon devices 2015 : 25 billons devices 2025 : 50 billions devices* • "Across the health-care applications we analyzed, Internet of Things technology could have an economic impact of $1.1 trillion to $2.5 trillion per year by 2025." ** Sources: *CISCO IBSG Report – ** Mc Kinsey Institute "Disruptive Technologies Study", May 2013 – Business Insider Intelligence

  4. NETATMO CONNECTED HOME • The Weather Station • With air quality sensors, • for indoor and outdoor monitoring

  5. NETATMO CONNECTED HOME • The Thermostat • Control your heating remotely • Designed by Philippe Starck

  6. NETATMO CONNECTED BEAUTY • A fact: • UV rays cannot be felt by human senses: • We are not aware of the sun dose we receive in daily life. A beauty issue: Sun exposure can cause sunburn and lead to premature skin aging. • Our mission: Get women to protect themselves better from sun effects - • in every day life, not just during summer holidays

  7. USE CASES Jessica lives in New York. She usually enjoys a short sunbath while out for lunch with her colleagues. Is she aware that, even in October, she may get a sunburn in less than an hour ? Phototype 2, UV Index 6, 112% of Minimal Erythema Dose at noon, over 50 minutes

  8. USE CASES Linda lives in Los Angeles. On a regular April Spring day, she is exposed to UV Index 8 to 9. She commutes to work by car and stays indoors most of the day. However, during her 30-minute morning dog walk, she'll get half the quantity of sun it takes to cause a sunburn. This is quite meaningful, and her skin will start aging prematurely if she happens to be in the sun again later that day. Phototype 2, UV Index 4, 45% of Minimal Erythema Dose at 9am, over 30 minutes

  9. USE CASES Maria lives in Barcelona. After leaving work, she picks up her daughter at school and enjoys going out to the park for a nice late afternoon family break. Is she aware the late afternoon sun that kisses her skin during that time represents half of a sun burn dose ? Phototype 3, UV Index 5, 57% of Minimal Erythema Dose or Index 6, 68%, at 4:30 pm, over 45 minutes

  10. USE CASES Ya Lin lives in Shanghai. She wants to make sure her skin is not affected by sun rays. On cloudy days, she is never sure how much sun her skin actually gets. Yet she knows UV rays easily pass the cloud cover. She wishes she had an accurate sun protection information. She would then know she is just an hour and a half away from sunburn. Phototype 3, UV Index 4, 100% of Minimal Erythema Dose or Index 4, over 1 hour 40 minutes

  11. OUR PROPOSITION A SUN PROTECTION COACHING BRACELET 1. Get aware of your sun exposure, in real time 2. Receive personalized sun protection advice 3. Prevent premature skin aging and sun effects A new beauty gesture designed to help women better protect their skin from sun effects in daily life

  12. JUNE RANGE • JUNE is available in 3 chic colors: platinum, gold and gun metal.

  13. JUNE APP Sun dose measure and protection advice are based on the user's skin type. SUN DOSE: cumulated daily sun exposure UV INDEX: computes both UVA and B, in real time COACH: personalized sun protection advice TIMELINE: outdoor moments tracking, to get aware of sun moments, with according SPF advice

  14. JUNE APP Next day forecast with complete sun protection advice The App notifies the user when and how to protect their skin Become part of the daily beauty routine

  15. JUNE TECHNOLOGY • The bracelet centerpieceembeds UVA & UVB sensors for real time measures. • Measures are communicated to the companion App where the following datas are computed: • UV Index is calculated according to theWorld HealthOrganization (WHO) • standardized method and presentedusingtheir establishedscale. It synthesises both UVA & UVB. • Sundoseispresented as a percentage of the Minimal ErythemaDose (MED), as definedby the WHO: • 100% of MED = sunburnappears • MED iscalculatedbased on the user’s skin type • Skin type isdefinedaccording to FitzpatrickScale, defined by a 6 question set upon App download • SPF recommendation is based on the WHO recommendations, takingintoaccount UV Index real-time measuresand skin type. UV Index classification

  16. Be Sun Savvy

  17. DESIGN The JUNE bracelet is a fine piece of jewelry, that can be worn on a daily basis. Nothing shows its actual measuring function. It is designed by Camille Toupet, a French jewelry designer who works with Harry Winston, Louis Vuitton, Chloé or Dinh Van, among other luxury brands. 19

  18. PACKAGING • A see-through round box, evoking a women's powder case. • JUNE is presented on a gray velvety base, with clear messages at the front and back. dimensions : diameter 11cm, height 7 cm

  19. JUNE WEAR OPTIONS • Versatile, JUNE can be worn as a bracelet or as a brooch.

  20. JUNE COMMUNICATION • Lauch at the Consumer Electronic Show in Las Vegas - 2 Awards, a huge welcome • PR actions towards feminine press now under process, country by country some up to date reviews Feminine press: Allure, Grazia, Women's Health, Biba currently under review by Vogue, W, Marie Claire, Be General press: The New York Time, USA Today, The Huffington Post, Le Monde, L'Express, Die Welt Bild, Yahoo Tech press: Mashable, Wired TV: ABC News, NBC news, TF1, France 2, ZDF, RAI

  21. IN STORE – COUNTER DISPLAY dimensions : height 25 cm width 30 cm depth 25 cm

  22. IN STORE – SHELF DISPLAY dimensions : height 15 cm width 13 cm depth 10 cm

  23. IN STORE – STOCKING OUTPOST dimensions : height 140 cm width 40 cm depth 40 cm with a 12 units sell in (4 units / color)

  24. IN STORE – ANIMATION OUTPOST including : - JUNE salesgirl - interactive kiosk where customers will take a "Are you sun savvy?" quizz & get a sun advice booklet - gift : paper solar panel to recharge smartphone (TBC)

  25. TARGET & RELEASE Addressing 30 to 50 year-old women caring for their skin's beauty Exclusively released on iOS at time of launch – Android version on the 2014 roadmap Availability : June, 2014 Retail price: 95€

  26. PRICE POSITIONING THOMAS SABO 140€ NIKE FUEL BAND 139,95€ JAWBONE UP 129,99€ PANDORA 120€ FITBIT FLEX 99,95€ MICKAEL KORS 99€ 95€ 100 € MARC JACOBS 90€ MISFIT SHINE 86,88€ SWAROVSKI 69€ FITBIT ZIP 59,95€ PERFORMANCE BRACELETS WOMEN CONNECTED BRACELETS FASHION JEWELERY BRACELETS

  27. PRODUCT SPECIFICATIONS JUNE uses BLE: compatible with iPhone 4s and onwards Li Ion rechargeable battery (Autonomy: 1 month) Charging cable connecting the bracelet to USB port (no charger) Unlimited, free App access Pack also includes : 1 premium silicone wrap band & 1 protection soft pouch

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