The strategy process
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The Strategy Process. The road less traveled…. Strategy. Strategy derives from the ancient Athenian position of ‘strategos’ Stratos – ‘army’ or an encamped army spread out over ground Agein – ‘to lead’ (Cummins, 1993). The Strategy Process. Strategist. Strategy. 2. Strategy Formation.

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The Strategy Process

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The strategy process

The Strategy Process

The road less traveled…


Strategy

Strategy

  • Strategy derives from the ancient Athenian position of ‘strategos’

    • Stratos – ‘army’ or an encamped army spread out over ground

    • Agein – ‘to lead’

      • (Cummins, 1993)


The strategy process1

The Strategy Process

Strategist

Strategy

2. Strategy

Formation

1. Strategic

Analysis

Strategy

Process

3. Strategic

Implementation

Organization


Five ps for strategy henry mintzberg 1987

Five Ps for StrategyHenry Mintzberg (1987)

  • 1. Strategy as a Plan

    • A consciously intended course of action. The strategy is:

      • Made in advance of the actions to which they apply

      • Developed consciously and purposefully

        • UNR Master Plan http://www.unr.edu/masterplan/MasterPlanIllustrative.htm

  • 2. Strategy as a Ploy: “maneuver”


  • Five ps for strategy henry mintzberg 19871

    Five Ps for StrategyHenry Mintzberg (1987)

    • 3. Strategy as a Pattern

      • A pattern in a stream of actions

      • Hume: Strategies may result from human actions but not human designs


    The strategy process

    Intended Strategy

    DELIBERATE

    STRATEGY

    UNREALIZED

    STRATEGY

    Realized Strategy

    Emergent Strategy


    Five ps for strategy henry mintzberg 19872

    Five Ps for StrategyHenry Mintzberg (1987)

    • 4. Strategy as Position

      • “Match” or “Fit” between internal and external environment

      • A sustainable “niche” in the environment that may embrace or avoid competition


    Five ps for strategy henry mintzberg 19873

    Five Ps for StrategyHenry Mintzberg (1987)

    • 5. Strategy as Perspective

      • An ingrained way of perceiving the world

        • “The HP Way”

      • What personality is to the individual


    The strategy process

    Plan/Ploy

    ????

    Pattern

    Position

    Perspective


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