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The Strategy Process. The road less traveled…. Strategy. Strategy derives from the ancient Athenian position of ‘strategos’ Stratos – ‘army’ or an encamped army spread out over ground Agein – ‘to lead’ (Cummins, 1993). The Strategy Process. Strategist. Strategy. 2. Strategy Formation.

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the strategy process

The Strategy Process

The road less traveled…

strategy
Strategy
  • Strategy derives from the ancient Athenian position of ‘strategos’
    • Stratos – ‘army’ or an encamped army spread out over ground
    • Agein – ‘to lead’
        • (Cummins, 1993)
the strategy process1
The Strategy Process

Strategist

Strategy

2. Strategy

Formation

1. Strategic

Analysis

Strategy

Process

3. Strategic

Implementation

Organization

five ps for strategy henry mintzberg 1987
Five Ps for StrategyHenry Mintzberg (1987)
  • 1. Strategy as a Plan
    • A consciously intended course of action. The strategy is:
        • Made in advance of the actions to which they apply
        • Developed consciously and purposefully
          • UNR Master Plan http://www.unr.edu/masterplan/MasterPlanIllustrative.htm
  • 2. Strategy as a Ploy: “maneuver”
five ps for strategy henry mintzberg 19871
Five Ps for StrategyHenry Mintzberg (1987)
  • 3. Strategy as a Pattern
      • A pattern in a stream of actions
      • Hume: Strategies may result from human actions but not human designs
slide6

Intended Strategy

DELIBERATE

STRATEGY

UNREALIZED

STRATEGY

Realized Strategy

Emergent Strategy

five ps for strategy henry mintzberg 19872
Five Ps for StrategyHenry Mintzberg (1987)
  • 4. Strategy as Position
    • “Match” or “Fit” between internal and external environment
    • A sustainable “niche” in the environment that may embrace or avoid competition
five ps for strategy henry mintzberg 19873
Five Ps for StrategyHenry Mintzberg (1987)
  • 5. Strategy as Perspective
    • An ingrained way of perceiving the world
      • “The HP Way”
    • What personality is to the individual
slide9

Plan/Ploy

????

Pattern

Position

Perspective

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