The Coca-Cola Corporation
1 / 42

The Coca-Cola Corporation ’s Market Analysis Report - PowerPoint PPT Presentation

  • Uploaded on
  • Presentation posted in: General

The Coca-Cola Corporation ’s Market Analysis Report. 组长 李欣亭 组员 徐露艳 赵雨帆 赵清华. T he C oca- C ola Corporation's P roduct S ales. 赵雨帆. The coca-cola ’ s daily consumption has reached about one billion cup . (48%).

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.

Download Presentation

The Coca-Cola Corporation ’s Market Analysis Report

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript

The Coca-Cola Corporation’s

Market Analysis Report

组长 李欣亭 组员 徐露艳 赵雨帆 赵清华

The Coca-Cola Corporation'sProduct Sales


The coca-cola’s daily consumption has reached about one billion cup.(48%)

The young prefer to choose the Pepsi cola (34%). Meantime, the coca-cola also reached a same level (20%).

Some main psychological factors for consumer’s purchasing

The taste

41% of people think that good taste is the firstprimary factor.

The packing

10% of people consider that the packing is very important.

  • The fame

    21% of people think that the main factor leading them to buy one product is the brand.

  • The emotion

    It can bring good sentiment and high atmosphere.

  • The function

    The drinking has a variety of


Thank you!

The Taste




The gas

The mood

The feelings


Pepsi cola

Colorful designs

1. Be sweeter

2. Fragrance more durable

3. multi taste cola

Satisfy different customers

4.Add mineral substance give more energy

  • take happy home.

To Be NO.1


Innovative packaging design —— coca-cola


Everything needs nnovaton,

especiallyfor the appearance

1. More humanized ,

morecomfortable feel


3. More colorful,more beautiful

Thank you!



Official Website

  • People seldom try to know our products by the official website, our publicity means must be diverse.

1. Advertisement

2. Theme Pavilion

3. Theme Competition

1. Advertisement

2. Theme Pavilion

3. Theme Competition

An impressed advertisement makes people prefer to buy the product !

All-star Cast

Just so so

Whole profit

High Cost

of Celebrity 


creative & humorous

1. Advertisement

2. Theme museum

3. Theme Competition

Absolute passion



The propaganda about the corporate 

culture will be more attractive.

We should build the similar museums in most of

first-tier cities to show our corporate culture.

1. Advertisement

2. Theme Pavilion

3. Theme Competition

★ Gives the corporation infusion of fresh blood

★ A good way to advertise itself

Thank you!

  • After this discussion, the defects have been presented. We should be braver to face the difficulty in the future. I believe we will lead the market!

  • Login