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The Coca-Cola Corporation ’s Market Analysis Report. 组长 李欣亭 组员 徐露艳 赵雨帆 赵清华. T he C oca- C ola Corporation's P roduct S ales. 赵雨帆. The coca-cola ’ s daily consumption has reached about one billion cup . (48%).

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The Coca-Cola Corporation ’s Market Analysis Report

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The coca cola corporation s market analysis report

The Coca-Cola Corporation’s

Market Analysis Report

组长 李欣亭 组员 徐露艳 赵雨帆 赵清华


T he c oca c ola corporation s p roduct s ales

The Coca-Cola Corporation'sProduct Sales

赵雨帆


The coca cola corporation s market analysis report

The coca-cola’s daily consumption has reached about one billion cup.(48%)


T he young prefer to choose the pepsi cola 34 meantime the coca cola also reached a same level 20

The young prefer to choose the Pepsi cola (34%). Meantime, the coca-cola also reached a same level (20%).


Some main psycholog i cal factors for consumer s purchasing

Some main psychological factors for consumer’s purchasing


The coca cola corporation s market analysis report

The taste

41% of people think that good taste is the firstprimary factor.

The packing

10% of people consider that the packing is very important.


The coca cola corporation s market analysis report

  • The fame

    21% of people think that the main factor leading them to buy one product is the brand.

  • The emotion

    It can bring good sentiment and high atmosphere.

  • The function

    The drinking has a variety of

    functions.


Thank you

Thank you!


The coca cola corporation s market analysis report

The Taste

徐露艳


The coca cola corporation s market analysis report

Classical

Unforgettable


The coca cola corporation s market analysis report

The gas

The mood

The feelings

Coca-Cola

Pepsi cola


C ol or ful de sign s

Colorful designs


1 be sweeter

1. Be sweeter


2 fragrance more durable

2. Fragrance more durable


3 multi taste cola

3. multi taste cola

Satisfy different customers


4 add mineral substance give more energy

4.Add mineral substance give more energy

  • take happy home.


To be no 1

To Be NO.1

THANK YOU!


Innovative packaging design coca cola

Innovative packaging design —— coca-cola

赵清华


Everything needs nn o vat o n

Everything needs nnovaton,

especiallyfor the appearance


1 more humanized

1. More humanized ,

morecomfortable feel


2 constellation logo

2.Constellationlogo


3 more c o l o r f u l more beautiful

3. More colorful,more beautiful


Thank you1

Thank you!


The coca cola corporation s market analysis report

Product

publicity


The coca cola corporation s market analysis report

Official Website


The coca cola corporation s market analysis report

  • People seldom try to know our products by the official website, our publicity means must be diverse.


The coca cola corporation s market analysis report

1. Advertisement

2. Theme Pavilion

3. Theme Competition


The coca cola corporation s market analysis report

1. Advertisement

2. Theme Pavilion

3. Theme Competition


The coca cola corporation s market analysis report

An impressed advertisement makes people prefer to buy the product !


The coca cola corporation s market analysis report

All-star Cast


The coca cola corporation s market analysis report

Just so so


The coca cola corporation s market analysis report

Whole profit

High Cost

of Celebrity 

Endorsement


The coca cola corporation s market analysis report

creative & humorous


The coca cola corporation s market analysis report

1. Advertisement

2. Theme museum

3. Theme Competition


The coca cola corporation s market analysis report

Absolute passion

Old-line

vs

The propaganda about the corporate 

culture will be more attractive.


The coca cola corporation s market analysis report

We should build the similar museums in most of

first-tier cities to show our corporate culture.


The coca cola corporation s market analysis report

1. Advertisement

2. Theme Pavilion

3. Theme Competition


The coca cola corporation s market analysis report

★ Gives the corporation infusion of fresh blood

★ A good way to advertise itself


The coca cola corporation s market analysis report

Thank you!


The coca cola corporation s market analysis report

  • After this discussion, the defects have been presented. We should be braver to face the difficulty in the future. I believe we will lead the market!


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