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The Coca-Cola Corporation ’s Market Analysis Report PowerPoint PPT Presentation


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The Coca-Cola Corporation ’s Market Analysis Report. 组长 李欣亭 组员 徐露艳 赵雨帆 赵清华. T he C oca- C ola Corporation's P roduct S ales. 赵雨帆. The coca-cola ’ s daily consumption has reached about one billion cup . (48%).

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The Coca-Cola Corporation ’s Market Analysis Report

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The Coca-Cola Corporation’s

Market Analysis Report

组长 李欣亭 组员 徐露艳 赵雨帆 赵清华


The Coca-Cola Corporation'sProduct Sales

赵雨帆


The coca-cola’s daily consumption has reached about one billion cup.(48%)


The young prefer to choose the Pepsi cola (34%). Meantime, the coca-cola also reached a same level (20%).


Some main psychological factors for consumer’s purchasing


The taste

41% of people think that good taste is the firstprimary factor.

The packing

10% of people consider that the packing is very important.


  • The fame

    21% of people think that the main factor leading them to buy one product is the brand.

  • The emotion

    It can bring good sentiment and high atmosphere.

  • The function

    The drinking has a variety of

    functions.


Thank you!


The Taste

徐露艳


Classical

Unforgettable


The gas

The mood

The feelings

Coca-Cola

Pepsi cola


Colorful designs


1. Be sweeter


2. Fragrance more durable


3. multi taste cola

Satisfy different customers


4.Add mineral substance give more energy

  • take happy home.


To Be NO.1

THANK YOU!


Innovative packaging design —— coca-cola

赵清华


Everything needs nnovaton,

especiallyfor the appearance


1. More humanized ,

morecomfortable feel


2.Constellationlogo


3. More colorful,more beautiful


Thank you!


Product

publicity


Official Website


  • People seldom try to know our products by the official website, our publicity means must be diverse.


1. Advertisement

2. Theme Pavilion

3. Theme Competition


1. Advertisement

2. Theme Pavilion

3. Theme Competition


An impressed advertisement makes people prefer to buy the product !


All-star Cast


Just so so


Whole profit

High Cost

of Celebrity 

Endorsement


creative & humorous


1. Advertisement

2. Theme museum

3. Theme Competition


Absolute passion

Old-line

vs

The propaganda about the corporate 

culture will be more attractive.


We should build the similar museums in most of

first-tier cities to show our corporate culture.


1. Advertisement

2. Theme Pavilion

3. Theme Competition


★ Gives the corporation infusion of fresh blood

★ A good way to advertise itself


Thank you!


  • After this discussion, the defects have been presented. We should be braver to face the difficulty in the future. I believe we will lead the market!


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