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The Coca-Cola Corporation ’s Market Analysis Report. 组长 李欣亭 组员 徐露艳 赵雨帆 赵清华. T he C oca- C ola Corporation's P roduct S ales. 赵雨帆. The coca-cola ’ s daily consumption has reached about one billion cup . (48%).

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The Coca-Cola Corporation’s

Market Analysis Report

组长 李欣亭 组员 徐露艳 赵雨帆 赵清华


T he c oca c ola corporation s p roduct s ales

The Coca-Cola Corporation'sProduct Sales

赵雨帆


The coca-cola’s daily consumption has reached about one billion cup.(48%)


T he young prefer to choose the pepsi cola 34 meantime the coca cola also reached a same level 20
The young prefer to choose the Pepsi cola (34%). Meantime, the coca-cola also reached a same level (20%).


Some main psycholog i cal factors for consumer s purchasing
Some main psychological factors for consumer’s purchasing


The taste

41% of people think that good taste is the firstprimary factor.

The packing

10% of people consider that the packing is very important.


  • The fame

    21% of people think that the main factor leading them to buy one product is the brand.

  • The emotion

    It can bring good sentiment and high atmosphere.

  • The function

    The drinking has a variety of

    functions.



The Taste

徐露艳


Classical

Unforgettable


The gas

The mood

The feelings

Coca-Cola

Pepsi cola


C ol or ful de sign s
Colorful designs


1 be sweeter
1. Be sweeter



3 multi taste cola
3. multi taste cola

Satisfy different customers


4 add mineral substance give more energy
4.Add mineral substance give more energy

  • take happy home.


To be no 1
To Be NO.1

THANK YOU!


Innovative packaging design coca cola

Innovative packaging design —— coca-cola

赵清华


Everything needs nn o vat o n
Everything needs nnovaton,

especiallyfor the appearance


1 more humanized
1. More humanized ,

morecomfortable feel


2 constellation logo
2.Constellationlogo


3 more c o l o r f u l more beautiful
3. More colorful,more beautiful



Product

publicity




1. website, our publicity means must be diverse. Advertisement

2. Theme Pavilion

3. Theme Competition


1. website, our publicity means must be diverse. Advertisement

2. Theme Pavilion

3. Theme Competition



All-star Cast product !


Just so product !so


Whole profit product !

High Cost

of Celebrity 

Endorsement



1. product ! Advertisement

2. Theme museum

3. Theme Competition


Absolute passion product !

Old-line

vs

The propaganda about the corporate 

culture will be more attractive.


We should build the similar museums in most of product !

first-tier cities to show our corporate culture.


1. product ! Advertisement

2. Theme Pavilion

3. Theme Competition


product !Gives the corporation infusion of fresh blood

★ A good way to advertise itself


Thank you product !!



ad