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lede king. The Winner!!!!!. “The eight GOP candidates tackled a wide range of economic issues in the October 11 debate, but the focus repeatedly returned to Herman Cain’s 9-9-9 tax plan.”. ‘Steve Jobs and the Future of Newspapers’ WSJ 10/10/11. Steve said:.

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Lede king

lede king


The winner

The Winner!!!!!

“The eight GOP candidates tackled a wide range of economic issues in the October 11 debate, but the focus repeatedly returned to Herman Cain’s 9-9-9 tax plan.”


Steve jobs and the future of newspapers wsj 10 10 11

‘Steve Jobs and the Future of Newspapers’ WSJ 10/10/11


Steve said

Steve said:

As the father of ‘creative destruction,’ he transformed PCs (iMac), music industry (iPod), mobile communications (iPhone) and laptops (iPad)


Steve said1

Steve said:

As the father of ‘creative destruction,’ he transformed PCs (iMac), music industry (iPod), mobile communications (iPhone) and laptops (iPad)

In 2006, he predicted that in five years there would be no printed newspapers


Steve said2

Steve said:

As the father of ‘creative destruction,’ he transformed PCs (iMac), music industry (iPod), mobile communications (iPhone) and laptops (iPad)

In 2006, he predicted that in five years there would be no printed newspapers

Challenged older media to adapt to how he thought people would consume their product


Steve said3

Steve said:

As the father of ‘creative destruction,’ he transformed PCs (iMac), music industry (iPod), mobile communications (iPhone) and laptops (iPad)

In 2006, he predicted that in five years there would be no printed newspapers

Challenged older media to adapt to how he thought people would consume their product

Top use for iPad is news


Steve said4

Steve said:

As the father of ‘creative destruction,’ he transformed PCs (iMac), music industry (iPod), mobile communications (iPhone) and laptops (iPad)

In 2006, he predicted that in five years there would be no printed newspapers

Challenged older media to adapt to how he thought people would consume their product

Top use for iPad is news

What was Steve’s fave bookmark?


After the lede

After the lede...


Lede king

Ledes are so important because they force you to organize and prioritize your material


Lede king

Ledes are so important because they force you to organize and prioritize your material

But most of the time, the lede is just the beginning


Lede king

Ledes are so important because they force you to organize and prioritize your material

But most of the time, the lede is just the beginning

Important to have some idea of how long your story will be: depends on your editor or teacher


Lede king

Ledes are so important because they force you to organize and prioritize your material

But most of the time, the lede is just the beginning

Important to have some idea of how long your story will be: depends on your editor or teacher

Creation of universe covered in Genesis chapter 1... just seven graphs!


Lede king

Ledes are so important because they force you to organize and prioritize your material

But most of the time, the lede is just the beginning

Important to have some idea of how long your story will be: depends on your editor or teacher

Creation of universe covered in Genesis chapter 1... just seven graphs!

Is Genesis 1:1 the best lede ever?


Lede king

Ledes are so important because they force you to organize and prioritize your material

But most of the time, the lede is just the beginning

Important to have some idea of how long your story will be: depends on your editor or teacher

Creation of universe covered in Genesis chapter 1... just seven graphs!

Is Genesis 1:1 the best lede ever?

“In the beginning God created the heavens and the earth.”


Briefs

Briefs

A short inverted pyramid news story


Briefs1

Briefs

A short inverted pyramid news story

From one to maybe five graphs


Briefs2

Briefs

A short inverted pyramid news story

From one to maybe five graphs

Still immensely popular in all media: local, state, national, international, print, broadcast and internet


Brites

Brites


Brites1

Brites

A featurette: generally odd or amusing nuggets


Brites2

Brites

A featurette: generally odd or amusing nuggets

Comic relief from the hard news of the day


Brites3

Brites

A featurette: generally odd or amusing nuggets

Comic relief from the hard news of the day

Ledes are fun, designed to draw you in... not inverted pyramid


The nut graph or graf

The nut graph (or graf)


The nut graph or graf1

The nut graph (or graf)

Keep in mind: basically two broad types of stories: hard news with inverted pyramid lede that gets right to the point... and stories that don’t get there until the second graph or even later


The nut graph or graf2

The nut graph (or graf)

Keep in mind: basically two broad types of stories: hard news with inverted pyramid lede that gets right to the point... and stories that don’t get there until the second graph or even later

So when you have a soft lede or an anecdote lede, you need a nut graph to explain what the story’s all about: the first sentence doesn’t do that


The nut graph or graf3

The nut graph (or graf)

Keep in mind: basically two broad types of stories: hard news with inverted pyramid lede that gets right to the point... and stories that don’t get there until the second graph or even later

So when you have a soft lede or an anecdote lede, you need a nut graph to explain what the story’s all about: the first sentence doesn’t do that

Called the nut graph because it condenses everything in a nutshell


Brite 1

Brite #1

A 21-year old man in Vallejo, California made a bet

He bet $100 with his friends that he could fit into a child’s swing in Blue Rock Springs Park

He used laundry detergent as a lubricant and wedged into the swing last Friday night

He got stuck. His friends left him.

The park groundskeeper found him Saturday morning, screaming for help. He’d been there nine hours.

Firefighters rescued him, using cast cutters


Brite 2

Brite #2

A Teamster was using a portable potty at a job site in Richland, Washington

The job site was a nuclear reactor

While he was inside, a forklift operator picked up the toilet. The driver did not know anyone was inside

The forklift moved the chemical toilet a foot off the ground and across a gravel road

The forklift blocked the door so the Teamster could not get out

When he put the toilet down, the operator heard the Teamster and let him out


Brite 3

Brite #3

Joe Williams runs a shoeshine parlor in St. Louis

He’s been in business for 38 years

Williams has seven children, all of whom attended college. Two are lawyers, two are doctors.

Ever since she was elected mayor in 2006, Melissa Brown has had her shoes shined at Williams’ parlor, located at 1st and Main street

Monday night, Mayor Brown declared that Wednesday, October 25 will be Joe Williams Day

All seven of Williams’ children surprised him by attending the City Commission meeting


Assignment november 1

Assignment November 1

Pages 133-152 in TTS


Assignment november 11

Assignment November 1

Pages 133-152 in TTS

You will have a test!. It will be 100% writing: you will show your command of ledes, inverted pyramid story structure, news judgment, brites, briefs, features, all kinds of quotes and attribution, and service journalism


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