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ACHIEVE. By: Saraya Hyder Adebola Aderinto Joseph Ahn Arif Billah Esesuwa Iruobe. Our Mission:. To provide a comfortable and affordable shoe that any athlete can Achieve their highest potential. . Target Audience:. Anyone that is looking to exercise Ages 15 and up

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Achieve

ACHIEVE

By: SarayaHyder

AdebolaAderinto

Joseph Ahn

ArifBillah

EsesuwaIruobe


Our mission
Our Mission:

To provide a comfortable and affordable shoe that any athlete can Achieve their highest potential.


Target audience
Target Audience:

  • Anyone that is looking to exercise

  • Ages 15 and up

  • Comfortable price range for a high quality shoe


Objective and goals
Objectiveand Goals


Objective
Objective:

  • Emphasize the comfort and affordability of Achieve shoes, thus creating brand loyalty.

  • Increase profits

  • Increase market share of our home, domestic and international markets.


Goals
Goals:

  • Identify current issues with the product and marketing techniques.

  • Find solutions to correct current issues.

  • Be proactive rather than reactive.

  • Obtain feedback from customers on effective marketing methods

  • Conduct research to help Achieve succeed


Goals1
Goals:

  • Push towards selling a higher version of the original product.

    • Finished as one of 3 teams selling Version 5 of the shoe

  • Build brand loyalty by emphasizing comfort and affordability

    • Decreased the selling price of the product to make it more affordable for customers and to attract new customers.

  • Create and maintain customer relationships

    • Finished with the best Customer Satisfaction


Goals2
Goals:

  • Increase market share in home, domestic, and international market

    • Total Market Share – 17.41%

      • Home – 20.69%

      • Domestic – 14.32%

      • Foreign – 19.77%

  • Decrease costs and increase sales

    • Increased our cumulative profit to $ 74,308,286  Highest

  • Expand successfully into home, domestic and international market

    • Decided to invest primarily in advertising followed by consumer promotions and then dealer promotions.


Goals3
Goals:

  • Beat out our competitors

    • Cumulative Profit – 1

      • Customer Satisfaction - 1

      • Profit this period – 2

      • Unit Sales this period – 2

      • $ Sales this period - 3



Price
Price

  • Set to fit the target audience

  • Affordable price = Higher Demand

  • Constantly tried to remain just below our competitors with our prices.


Place
Place

  • The brand name is also one that many consumers trust because it provides good value.

  • Succeeded in all three markets

  • By using promotion and price, we were able to establish a place in all the markets as well as a place in where we stood with our competitors.


Promotion
Promotion

  • Targeted both consumers and dealers

  • Equally promoted to both in every market and every month.

  • Quite effective as profits have been on the increase and cost declining.


Product
Product

  • Created to satisfy the consumers’ needs

  • Affordable for the target audience

  • Offers good value for its quality and price

  • Able to serve several purposes

  • Greatly invested in product development every decision.

  • Major goal: develop one of the best products but to sale it at one of the cheaper prices.














  • Main objective = high demand for the product build a customer base

  • Achieve this by lowering the price of the product at about period 6

  • Overall objective was to come out on top and exceed the performance of other competitors.

  • Beginning periods our performance was mediocre

  • Sales and growth began to pick up, putting the company at the #1 position for overall profits

  • The home market’s decisions were a prototype of what to do for the subsequent markets.


  • Average price – based off of the few times we invested in Market Research as well as how the market was growing or declining.

  • Average $ spent on Sales Promotions –started them off at $1,000,000 and accordingly lowered them when the market declined.

  • Average $ spent on advertising – We started them off at $2,000,000 and accordingly lowered them as well.

  • Average sales team size – Depending how strong the market was, we had sales team from 7-10 people.


  • Over time, we were also able to make decisions to lower costs after establishing a customer base in all markets.

  • For example, at period 6, we began to reduce our expenditures on product development.

  • Also began to lower costs in the home market by lowering advertising, consumer and dealer promotions which led to lowering in the other markets.


Market research
Market Research costs after establishing a customer base in all markets.


  • Did not place great emphasis costs after establishing a customer base in all markets.

  • In the beginning periods, we only purchased research for the price of the product.

  • When entering the foreign market we purchased research for every aspect of the market.

  • New to the market, so it seemed to be a good idea to see where everyone else stood.

  • Went with how we felt Achieve would best succeed with little influence from our competitors except on pricing

  • How our competitors made decisions did not impact us


Projections
Projections costs after establishing a customer base in all markets.

  • Continue to advance our version of Achieve

  • Continue the trend to lower cost of goods as sales increase. We would like to lower the cost of goods from $14.33 to $13 or less.

  • Find equilibrium between our expenses and revenue where we don’t have to change our decisions in a steady market but only in a changing one.

  • To remain on top of our competitors and continue to grow.


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