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Community Management Systems for Social Deliberation and Action

Community Management Systems for Social Deliberation and Action. Alessandro Bozzon, Marco Brambilla, Piero Fraternali, Andrea Mauri Politecnico di Milano name.surname@polimi.it. Stefano Butti, Matteo Silva WebRatio name.surname@webratio.com. Work partially funded by. Focus.

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Community Management Systems for Social Deliberation and Action

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  1. Community Management Systems for Social Deliberationand Action Alessandro Bozzon, Marco Brambilla, Piero Fraternali, Andrea Mauri Politecnico di Milano name.surname@polimi.it Stefano Butti, Matteo Silva WebRatio name.surname@webratio.com

  2. Work partially funded by

  3. Focus • Scenarios where large scale decision making requires structured bidirectional interaction with crowds • Not only social data mining/collection (passive) but also social activation (active) • Integration of field-based community work and virtual community work in social networks

  4. Scenarios • Natural resource management: • Snow level quantification for water load prediction in Lombardy lakes via social mining of photos (passive) + engagement of mountaineers (active) • Citizen innovation • Municipal service requirement elicitation with field + virtual community work in marginal quarters in the city of Guayaquil • Service innovation • SN-enabled quality feedback and customer-driven innovation for the services of a TELCO company in Latin America

  5. Idea • A Community Management System • A common model of social user portable across platforms • A data warehouse and content management system for community members’ data • A task deployment tool to manage crowd work • A Social “Business Analysis Monitor (BAM)” to chart the dynamic behavior and evolution of communities • + Domain specific applications: e.g., early alerting, Games with a Purpose, crowdsourced tasks

  6. Architecture& models

  7. The Babel of social user models

  8. Status of implementation • V 1.0 of the Community Work Management tool complete [WWW paper] • Configurable task design • Multiple SNs task deployment and result collection (FB, Twitter, LinkedIn) • Rudimental Social BAM • Small scale experimentation done • FB campaign for logo detection tasks [CrowdSearch paper]

  9. Crowd-assisted logo detection “LIKE” task variant “ADD” task variant

  10. Ongoing / Future work • Implementation of • Other platforms support (e.g., work markets) • Social BAM • Integration with social data mining tools for unstructured activity result collection • Cloud deployment in SaaS mode • Integration with GWAP platform • Larger scale experimentation

  11. References • P. Fraternali, A. Castellett,R. Soncini-Sessa, C. Vaca Ruiz, A.E. Rizzoli, Putting humans in the loop: Social computing for Water Resources Management, Environmental Modelling & Software, 2012 (1) 10 • Alessandro Bozzon, Marco Brambilla, Stefano Ceri: Answering search queries with CrowdSearcher. WWW 2012: 1009-1018 • A Bozzon, I Catallo, E Ciceri, P Fraternali, D Martinenghi M Tagliasacchi, A Framework for Crowdsourced Multimedia Processing and Querying, Crowdsearch 2012 WWW Workshop, http://crowdsearch.como.polimi.it • Marco Brambilla, Piero Fraternali, Carmen Vaca: A Notation for Supporting Social Business Process Modeling. BPMN 2011: 88-102

  12. DEMO

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