Audience Analysis. The Hershey Theatre . Stephanie Shutter. Intro Audience Media Outlets Reach/ Frequency & GRPS Final Media Audience Analysis References . Media Plan . Hershey Theatre, is a non-profit organization which is supported by the M.S. Hershey Foundation.
The Hershey Theatre
Reach/ Frequency & GRPS
Final Media Audience Analysis
Hershey Theatre, is a non-profit organization which is supported by the M.S. Hershey Foundation.
Couples and families: Many of the current members indicate they are married. Majority of the members probably live within the area and the age range is approximately 30 and older. The audience is mature; some might have higher education, while others might have already started a family.
Persona: Mr. and Mrs. Clark have been members of the Hershey Theatre for over five years. The Clarks live locally about 30 to 45 minutes away from Downtown Hershey. They enjoy going to the concerts, seeing the fantastic Broadway shows and other Entertainment. The educational opportunities that were offered to their children caught their attention after a school trip. Also their friends with college degrees helped spark there interest in going to events they wouldn’t normally go to. The special group rates offered a deal that was worth trying. The couple has been hooked ever since.
KAPP Merchandiser :is distributed to over 300,000 homes through 11 editions in Central Pennsylvania and Northern Maryland. The target audience is 25 years or older.KAPP Merchandiser
I would suggest that the theatre advertise in seven community editions reaching a circulation of 205,940. The areas include Hershey, Lebanon, Myerstown, Dauphin, and all three editions in Reading. All seven community editions are within a reasonable location to Hershey.
I would suggest at least three (3) issues, which will reach about 16 percent with frequency of 2 Half of a page ad would be affective and costs $500 per issue. For one of the issues it would be great if Hershey Theatre would feature on front or back cover of the magazine. The cost runs around $1,800 per household area (20,000 -27,000). This approach costs more, but I think for one issue it would be very beneficial.