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Laura Swisher Peoria, IL. Diane Williams Springfield, IL. Richard Brown Rockford, IL. Overcoming Objections & Succeeding with DailyDeals. “I’m already doing a deal with a competing daily deal website”. Distinguish by offering points of differentiation and ensure timing makes sense .

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Overcoming objections succeeding with dailydeals

Laura Swisher

Peoria, IL

Diane Williams

Springfield, IL

Richard Brown

Rockford, IL

Overcoming Objections&Succeeding with DailyDeals


I m already doing a deal with a competing daily deal website
“I’m already doing a deal with a competing daily deal website”

Distinguish by offering points

of differentiation and ensure

timing makes sense

44 sold for $440


Too much paperwork
Too much paperwork website”

This program is very exclusive. We

also give you a check at the end of

the day. To do that, there are a few

forms that need filled out completely

to ensure we are both protected.

Currently 44 sold for $440


Small operation won t be able to fulfill vouchers sold
Small operation won’t be able to fulfill vouchers sold website”

Agree to a maximum that

allows the deal to be

profitable for both parties.

Maximum of 50, bumped up to 70

Currently 56 sold for $1,680


I m already doing a deal with a competing daily deal website1
“I’m already doing a deal with a competing daily deal website”

Apples and oranges. We

conquer the competition in terms

of scale and ability to deliver.

Maximum of 500

Sold out for $5,000


Concern about the state of the newspaper industry
Concern about the state of the newspaper industry website”

Conversation regarding circulation,

digital growth and mobile.  DailyDeals

is just another way we are adapting as

a company (industry) to serve our customers.


Margin how am i going to make money doing this
Margin – “How am I going to make money doing this?”  

Offer nearly empty off season junior golf

class via DailyDeals with the potential to

build their consumer database,

increase pro shop sales from these

new customers and transition them to

on-season class customers.

18 sold for $900

Have also run a nearly

$3k deal


I have a bunch of coupons out right now and can t really afford to give away more
“I have a bunch of coupons out right now and can't really afford to give away more”

Schedule the deal during slower periods

or use the ROI calculator to illustrate

why this deal is different from others

509 sold for $4,540


We re actually pretty busy right now and just don t need anymore business
“We're actually pretty busy right now and just don't need anymore business”

New audience from untapped/ surrounding area.

New word of mouth in primary metro area.

Merchant receives check before many

vouchers are redeemed.

500 sold for $5,000


I don t want to come off as a couponing business
‘I don't want to come off as a "couponing business”’ anymore business”

Use testimonials and examples

of other, similar businesses...perhaps

even their competitors…

67 sold for $3,720


Concerns about returns on investment
Concerns about returns (on investment) anymore business”

Selecting the right deal price versus

average ticket price

608 sold for $7,600


Roi calculator
ROI Calculator anymore business”


Q&A anymore business”

Objections from the field


Laura Swisher anymore business”

Peoria, IL

[email protected]

Diane Williams

Springfield, IL

[email protected]

Richard Brown

Rockford, IL

[email protected]

For more information contact:

Shannon Dunnigan

[email protected]

401-451-3107


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