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Logo Designing - The Life Blood of a Business - PowerPoint PPT Presentation

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This slideshow introduces the importance of getting a logo designed and having a corporate identity for a business. It unveils the qualities of a good logo and further details the logo designing process.

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Presentation Transcript

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Why You Need Logo Design

“We live in a Branded World”

Identifies your company

Makes your company a BRAND

Consumers purchase products based on brand reputation

Logo designs are used to boost up your business

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Why A Professional Logo is Valuable

Logos for Professionalism

When you are competing in a global market, a professional image is essential

Logos as Identification

Images on crates and boxes helped differentiate between mass-produced goods

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Why A Professional Logo is Valuable

Logos for Brand Identity

With a professional logo, you can build a brand and go beyond simple advertising. You can use viral marketing with related products that promote your brand as a lifestyle.


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Logo should be a blend of Simplicity & Symbolism

People will not spend hours analyzing a design to look for hidden meanings and symbols

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Logo Design For Your Business

Logo is to be recognized and remembered

A logo is composed of two important things



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Symbolism in Logos

Logo speaks

Shapes, lines and color of your logo say something about you

The design helps convey to others

what your company does

what you stand for

what you provide

why people should choose you

Don't go overboard with incorporating symbolism in logo

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Qualities of Good Logo



Leave a lasting impression

Stand the test of time

A symbol representing the company

Professional and eye-catching

Must look different from competitors

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What Does Your Logo Say About You

A logo should portray

corporate image of integrity








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Why Hire A Professional?

Hire professional designers who are trained in making logo designs

Save your time and effort

Getting Ahead of the Competition

Uniqueness and Customization

Hire Me

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Register Your Logo

Get your logo design registered so that no one can use your logo design for his own purpose and benefit.

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The Logo Designing

Process of

SYNAPSE Logo Designers

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Logo Designing Process

1. Client Interaction

2. Understanding Client Requirement

3. Research

4. Sketching & Conceptualizing

5. Reflection

6. Crystallization

7. Presentation

8. Finishing Touch

9. Delivery




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1. Client Interaction

Initial accumulation of information from the client is the most important step

Face to face interview


Know about Company Background

Ask for References to draw inspirations from

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2. Understand Client Requirements

Look for Keywords

Draw Mental Picture

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3. Research

Get to know the client business

Get a feel of the industry

Research the competition too

Go through logo galleries or books for inspiration

Keep eyes open for new ideas, be aware

Study the logos of similar businesses

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4. Mind Mapping – Sketching & Conceptualizing

Use the napkin approach

Do not grab the mouse unless you know what you want clearly

Make a list of words that pop up in your mind based on your understanding; this would start creating images in your mind

Remember its not only the graphic but the meaning conveyed through the graphic image that matter more.

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5. Reflection

Take a break to refresh your creativity

Rest and get back to it with enthusiasm

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6. Crystallize Your Idea

Let your ideas take shape digitally

Play around with fonts and colors

Make sure the logo looks good in color as well as without them

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7. Presentation

Take Client Feedback

Build trust and create further understanding

Implement the changes suggested

Let the client choose


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8. Finishing Touch

Give the finishing touch

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9. Delivering

Deliver the files


Celebrate Your Success

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Who are We?

A web design and development company based in India

We have team of experienced graphic designers

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Why SynapseIndia?

Have the ability to

understand your unique needs


create a customized logo

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Why SynapseIndia?

We are updated with

latest tools



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Why SynapseIndia?

We have knowledge of

corporate marketing



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We create the entire concept, not just the logo

Customers can relate to it


identify it

Our logos are very effective and bring instant credibility

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SynapseIndia – Strategic Alliances

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SynapseIndia's Portfolio

(Logo Designing)‏

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SynapseIndia's Portfolio

(Logo Designing)‏

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Contact Us

USA Call TOLL FREE - +1-855-Synapse(+1-855-796-2773)

4281 Express Lane, Suite L1620

Sarasota, FL 34238, USA

Phone Numbers:Florida- 1-941-527-1257New York - 1-917-338-7987San Francisco Bay Area - 1-408-416-3511

Corporate Video:

SynapseIndiaF 18, Sector 11Noida-201301, INDIA

SEZ Branch

SDF B-10, NSEZ,Noida-201305, INDIA

Tel: (+91) 120 433 0500Fax: (+91) 120 254 6941

E-fax: + 18018460378(If you are dialing from the USA,please dial 011 first before 91)

Contact: Kapil GuptaEmail: [email protected]

London, UK +44(0)2079934232 Contact: Ashish Goenka

White grounds, London, UK

Contact: Samir Kumar Discovery Bay, HONGKONG