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An impression about the Brand is left in the consumers mind through brand building efforts, and sounds familiar to them while making a choice.

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Presentation Transcript
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BRAND BUILDING

Take Charge

of Your

Online Presence


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Contents

  • Brand

  • Brand Building

  • Steps to Building Brand

  • Online Brand Building Advantages

  • Brand Building – Online Advantages

  • Effective Techniques of Increasing Brand Awareness

  • Video Marketing

  • Conversational Marketing

  • Pay Per Click

  • Social Media Marketing

  • Email Marketing

  • Mobile Search Marketing

  • Search Engine Optimization

  • Affiliate Marketing

  • Banner Advertising

SynapseIndia- F 18, Sector 11, Noida 201 301, INDIA


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What is a Brand?

A brand is the personality of a product, service or company and how it relates to key constituencies:

  • Customers

  • Staff

  • Partners

  • Investors etc .

Brand is your Identity


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Brand Building

An impression about the Brand is left in the consumers mind through brand building efforts, and sounds familiar to them while making a choice.

Main factors in building successful brands:

  • Quality

  • Positioning

  • Repositioning

  • Communications

  • Credibility

  • Long-term perspective

  • Internal marketing


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Steps to Building Brand

  • Personalize the Looks

  • Identify your reasons-to-believe.

  • Identify customer touchpoints.

  • Design the optimal experience.

  • Align the organization to consistently deliver the optimal experience.


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Online Brand Building - Advantages

  • Low Cost – no publishing and distribution costs

  • Fast – You can update your customers as quickly as you want

  • Interactive – take feedback from users, answer their queries


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Online Brand Building - Advantages

  • Break Geographical Barrier – Internet is available to users all across the globe.

  • Convenient - Most users prefer online researching before buying any product or service.


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Brand Building The Online Advantages

  • Access to competitors information and marketing strategies

  • Its easier to find strategic partners online

  • Word-of-mouth marketing & Viral Marketing is far more easier on Internet

  • Using online communities to make shopping a social experience


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Build Your Brand

Using Online Marketing


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Effective Techniques For Increasing Brand Awareness

  • Video Marketing

  • Conversational Marketing

  • Pay Per Click

  • Social Media Marketing

  • Email Marketing

  • Mobile Search Marketing

  • Search Engine Optimization

  • Affiliate Marketing

  • Banner Advertising


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Video Marketing

  • Find out what kind of videos will work for your business

  • Create a video marketing strategy

  • Purchase pre-roll or post-roll ads on videos.

  • Share the video on various video sharing websites


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Conversational Marketing

  • Marketing through ongoing and evolving conversations

  • Be a credible contributor is major forums

  • Post comments on major blogs

  • Join Google, Myspace and Facebook groups and contribute

  • Promote RSS of your blog


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Pay Per Click

  • Google, MSN and Yahoo work best for large budget PPC campaigns.

  • For relatively smaller budget PPC campaigns should select Google with some tier 2 and 3 networks.

  • Get a good base on competitor PPC advertising.

  • Do not compromise on the quality of your ads.

  • Find optimal exposure with comprehensive keyword research


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Social Media Marketing

  • Use only ethical marketing practices

  • Be an active member in communities

  • Contribute in every way you can

  • Use informational sites to share knowledge


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Email Marketing

  • Collaborate with organizations that have double opt-in lists

  • Create a wide base of subscribers by sponsoring mailing lists

  • Sponsor mailing lists with companies who have a wide subscriber base

  • Setup network of sites for lead generation


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Mobile Search Marketing

  • Make your website available on mobile

  • Start a click to call campaign

  • Display jump links in content to make

  • Make navigation hassle free


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Search Engine Optimization

  • Use appropriate title tags and meta data

  • Develop a silo for getting internal pages to top ranks

  • Make sure your html sitemap is search engine friendly

  • Internal linking structure should be good

  • Optimize source code, robots.txt, XML sitemap


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Affiliate Marketing

  • Select two major affiliate networks to create your account

  • Study the affiliate program of your competitor

  • Create an affiliate option for your products

  • Offer attractive incentives for your affiliate deals


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Banner Advertising

  • Define the target market

  • Exceed their needs, wants & expectations

  • Check the statistics of potential website

  • Portal advertising

  • Market on Instant messengers


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Contact Us

USA Call TOLL FREE - +1-855-Synapse(+1-855-796-2773)

4281 Express Lane, Suite L1620

Sarasota, FL 34238, USA

Phone Numbers:Florida- 1-941-527-1257New York - 1-917-338-7987San Francisco Bay Area - 1-408-416-3511

Corporate Video:

SynapseIndiaF 18, Sector 11Noida-201301, INDIA

SEZ Branch

SDF B-10, NSEZ,Noida-201305, INDIA

Tel: (+91) 120 433 0500Fax: (+91) 120 254 6941

E-fax: + 18018460378(If you are dialing from the USA,please dial 011 first before 91)

Contact: Kapil GuptaEmail: [email protected]

London, UK +44(0)2079934232 Contact: Ashish Goenka

White grounds, London, UK

Contact: Samir Kumar Discovery Bay, HONGKONG


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