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Brand Reputation Management

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An impression about the Brand is left in the consumers mind through brand building efforts, and sounds familiar to them while making a choice.

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Presentation Transcript
slide1

BRAND BUILDING

Take Charge

of Your

Online Presence

slide2

Contents

  • Brand
  • Brand Building
  • Steps to Building Brand
  • Online Brand Building Advantages
  • Brand Building – Online Advantages
  • Effective Techniques of Increasing Brand Awareness
  • Video Marketing
  • Conversational Marketing
  • Pay Per Click
  • Social Media Marketing
  • Email Marketing
  • Mobile Search Marketing
  • Search Engine Optimization
  • Affiliate Marketing
  • Banner Advertising

SynapseIndia- F 18, Sector 11, Noida 201 301, INDIA

slide3

What is a Brand?

A brand is the personality of a product, service or company and how it relates to key constituencies:

  • Customers
  • Staff
  • Partners
  • Investors etc .

Brand is your Identity

slide4

Brand Building

An impression about the Brand is left in the consumers mind through brand building efforts, and sounds familiar to them while making a choice.

Main factors in building successful brands:

  • Quality
  • Positioning
  • Repositioning
  • Communications
  • Credibility
  • Long-term perspective
  • Internal marketing
slide5

Steps to Building Brand

  • Personalize the Looks
  • Identify your reasons-to-believe.
  • Identify customer touchpoints.
  • Design the optimal experience.
  • Align the organization to consistently deliver the optimal experience.
slide6

Online Brand Building - Advantages

  • Low Cost – no publishing and distribution costs
  • Fast – You can update your customers as quickly as you want
  • Interactive – take feedback from users, answer their queries
slide7

Online Brand Building - Advantages

  • Break Geographical Barrier – Internet is available to users all across the globe.
  • Convenient - Most users prefer online researching before buying any product or service.
slide8

Brand Building The Online Advantages

  • Access to competitors information and marketing strategies
  • Its easier to find strategic partners online
  • Word-of-mouth marketing & Viral Marketing is far more easier on Internet
  • Using online communities to make shopping a social experience
slide9

Build Your Brand

Using Online Marketing

slide10

Effective Techniques For Increasing Brand Awareness

  • Video Marketing
  • Conversational Marketing
  • Pay Per Click
  • Social Media Marketing
  • Email Marketing
  • Mobile Search Marketing
  • Search Engine Optimization
  • Affiliate Marketing
  • Banner Advertising
slide11

Video Marketing

  • Find out what kind of videos will work for your business
  • Create a video marketing strategy
  • Purchase pre-roll or post-roll ads on videos.
  • Share the video on various video sharing websites
slide12

Conversational Marketing

  • Marketing through ongoing and evolving conversations
  • Be a credible contributor is major forums
  • Post comments on major blogs
  • Join Google, Myspace and Facebook groups and contribute
  • Promote RSS of your blog
slide13

Pay Per Click

  • Google, MSN and Yahoo work best for large budget PPC campaigns.
  • For relatively smaller budget PPC campaigns should select Google with some tier 2 and 3 networks.
  • Get a good base on competitor PPC advertising.
  • Do not compromise on the quality of your ads.
  • Find optimal exposure with comprehensive keyword research
slide14

Social Media Marketing

  • Use only ethical marketing practices
  • Be an active member in communities
  • Contribute in every way you can
  • Use informational sites to share knowledge
slide15

Email Marketing

  • Collaborate with organizations that have double opt-in lists
  • Create a wide base of subscribers by sponsoring mailing lists
  • Sponsor mailing lists with companies who have a wide subscriber base
  • Setup network of sites for lead generation
slide16

Mobile Search Marketing

  • Make your website available on mobile
  • Start a click to call campaign
  • Display jump links in content to make
  • Make navigation hassle free
slide17

Search Engine Optimization

  • Use appropriate title tags and meta data
  • Develop a silo for getting internal pages to top ranks
  • Make sure your html sitemap is search engine friendly
  • Internal linking structure should be good
  • Optimize source code, robots.txt, XML sitemap
slide18

Affiliate Marketing

  • Select two major affiliate networks to create your account
  • Study the affiliate program of your competitor
  • Create an affiliate option for your products
  • Offer attractive incentives for your affiliate deals
slide19

Banner Advertising

  • Define the target market
  • Exceed their needs, wants & expectations
  • Check the statistics of potential website
  • Portal advertising
  • Market on Instant messengers
slide20

Contact Us

USA Call TOLL FREE - +1-855-Synapse(+1-855-796-2773)

4281 Express Lane, Suite L1620

Sarasota, FL 34238, USA

Phone Numbers:Florida- 1-941-527-1257New York - 1-917-338-7987San Francisco Bay Area - 1-408-416-3511

Corporate Video:

SynapseIndiaF 18, Sector 11Noida-201301, INDIA

SEZ Branch

SDF B-10, NSEZ,Noida-201305, INDIA

Tel: (+91) 120 433 0500Fax: (+91) 120 254 6941

E-fax: + 18018460378(If you are dialing from the USA,please dial 011 first before 91)

Contact: Kapil GuptaEmail: [email protected]

London, UK +44(0)2079934232 Contact: Ashish Goenka

White grounds, London, UK

Contact: Samir Kumar Discovery Bay, HONGKONG

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