1 / 11

Viewing Trends Jan – June 2012

Viewing Trends Jan – June 2012. Daily Viewing Patterns – Average daily minutes viewed – Adults 15+. Viewing in Q2 this year is up marginally on 2011 – we view 3hours 27 mins per day Live viewing accounts for 92% of all viewing With Time-shifted viewing stabilising at 8%.

sylvie
Download Presentation

Viewing Trends Jan – June 2012

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Viewing Trends Jan – June 2012

  2. Daily Viewing Patterns – Average daily minutes viewed – Adults 15+ Viewing in Q2 this year is up marginally on 2011 – we view 3hours 27 mins per day Live viewing accounts for 92% of all viewing With Time-shifted viewing stabilising at 8% Source: TAM Ireland Ltd /Nielsen Jan 2011 – June 2012 Adults 15+ consolidated.

  3. Daily Viewing Patterns – Average daily minutes viewed – Children Children now watch 2 hours 15 mins of TV daily - up from last year. 90% of children’s TV viewing is live Children view time shifted programmes for 14 mins daily. Source: TAM Ireland Ltd /Nielsen Jan 2011 – June 2012 Children 4 – 14 yrs consolidated.

  4. Weekend v’s Weekday viewing Viewing is at its highest level at the weekend Source: TAM Ireland Ltd /Nielsen Jan – June 2012 Individuals consolidated.

  5. Viewing by day-part – Jan – June 2012 We view on average for just over 1 hour between 6pm and 9pm - 55 mins of which is live viewing Source: TAM Ireland Ltd /Nielsen Jan – June 2012 Individuals consolidated.

  6. The TAM subscribing channels weekly reach The TAM subscribing channels reach in excess 90% of all adults each week. TAM channels reach almost 95% of Housekeepers and those with children More than 84% of all 15 -34 year olds view our channels every week Source: TAM Ireland Ltd /Nielsen weeks Jan 2nd 2012 – June 24th 2012 Individuals consolidated.

  7. Top 20 programmes this year Jan – June 2012 Source: TAM Ireland Ltd /Nielsen Jan – June 2012 Individuals consolidated.

  8. Playback over time 92% of our viewing is live and a further 4.9% is viewed on the same day as live. The remaining 7 days only account for 3.1% of viewing Source: TAM Ireland Ltd /Nielsen Jan – June 2012 Individuals consolidated.

  9. PVR growth v’s growth in time shift viewing PVR ownership is up from 33% to 43% in 12 months TSV is up from 6.4% to 9.3% in the same period Source: TAM Ireland Ltd /Nielsen. TV Households

  10. Commercial Impacts Jan – June 2012 Source: TAM Ireland Ltd /Nielsen Jan 2012 – June 2012

  11. Ads viewed Jan – Aug 2012 On Average Irish people this year have seen 35 TV ads per day There has been a total of 3,196,966 ads shown this year on Irish commercial TV Most viewed ads this year: SKY BRAND UPC TRIPLE PLAY SUPERVALU 123 IE INSURANCE COST PLUS SOFAS Source: TAM Ireland Ltd /Nielsen

More Related