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Driving Association Success With Social Media. Bruce MacMillan President/CEO Meeting Professionals International. Challenges for Associations Today…. Today’s Association Challenges. Information exclusivity Connection exclusivity Communication clarity Monetization.

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Driving association success with social media

Driving Association Success With Social Media

Bruce MacMillan

President/CEO

Meeting Professionals International



Today s association challenges
Today’s Association Challenges

Information exclusivity

Connection exclusivity

Communication clarity

Monetization

Member Value Compromised and Undifferentiated

Enterprise Financial Sustainability at-risk




Competitive advantage build better relationships with your members than anyone else

Competitive advantage……build better relationships with your members…than anyone else…




Social Media Can Play an Important Role in Building Better Member Engagement and Collaboration for Associations


Collaboration and engagement model
Collaboration and Engagement Model Member Engagement and Collaboration for Associations


What social media is not

What Social Media Is Not… Member Engagement and Collaboration for Associations


Its not about technology
Its Not About Technology… Member Engagement and Collaboration for Associations

Source: Wordle.net


What social media can assist associations with

What Social Media Can Assist Associations With… Member Engagement and Collaboration for Associations


Engagement Member Engagement and Collaboration for AssociationsCollaboration

Business Value Shift: The World is Watching


What kind of relationship do you want
What Member Engagement and Collaboration for Associationskind of relationship do you want?

Focus on relationships, not technologies

Transactional

Occasional

Impersonal

Short-term

Passionate

Constant

Intimate

Loyal

Source: Charlene Li – Altimeter Group


Connections to Your Community Member Engagement and Collaboration for Associations


Connections for Your Business Member Engagement and Collaboration for Associations


Building community value
Building Community Value Member Engagement and Collaboration for Associations


Social media handbook policies help keep order
Social Media handbook/policies help keep order Member Engagement and Collaboration for Associations

http://sites.google.com/site/wharman/social-media-strategy-handbook


Members participate at different levels
Members Participate at Different Levels Member Engagement and Collaboration for Associations

Source: Charlene Li – Altimeter Group


Connect

CONNECT Member Engagement and Collaboration for Associations


Connect with monitoring tools
Connect with monitoring tools Member Engagement and Collaboration for Associations


Conversations

CONVERSATIONS Member Engagement and Collaboration for Associations


Join the conversation
Join the Conversation Member Engagement and Collaboration for Associations

Source: http://www.flickr.com/photos/asaecenter


Red cross engages in many channels
Red Cross engages in many channels Member Engagement and Collaboration for Associations

21 Chapter blogs so far


Use blogs to talk to members
Use Blogs to Talk to Members Member Engagement and Collaboration for Associations

http://www.naahq.org/blog


Encourage sharing
Encourage sharing Member Engagement and Collaboration for Associations


CARE Member Engagement and Collaboration for Associations


Ieee supports members support each other
IEEE supports members Member Engagement and Collaboration for Associationssupport each other


Ala uses private communities to help
ALA uses private communities to help Member Engagement and Collaboration for Associations

62,000+ members

1,300+ groups

http://connect.ala.org/


Mpi uses personal care pages
MPI Uses Personal Care Pages Member Engagement and Collaboration for Associations


Provide training
Provide Training Member Engagement and Collaboration for Associations

http://sites.google.com/site/wharman/social-media-strategy-handbook


Collaborate

COLLABORATE Member Engagement and Collaboration for Associations


Innovate with Customers Member Engagement and Collaboration for Associations


Pepsi Uses Social Media to Generate Ideas Member Engagement and Collaboration for Associations


Let s get started now
Let’s Get Started…NOW! Member Engagement and Collaboration for Associations

  • Share your ideas with your members

    • Its all about them!

  • Start small and easy

  • Define and measure success


Sample measurements
Sample Measurements Member Engagement and Collaboration for Associations

Source: Charlene Li – Altimeter Group


Let s get started now1
Let’s Get Started…NOW! Member Engagement and Collaboration for Associations

  • Share your ideas with your members

    • Its all about THEM!

  • Start small and easy

  • Define and measure success

  • Learn fast, fail faster

  • You are not in control

    • Its all about THEM!


Driving association success with social media1

Driving Association Success With Social Media Member Engagement and Collaboration for Associations

Bruce MacMillan

President/CEO

Meeting Professionals International


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