Driving association success with social media
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Driving Association Success With Social Media. Bruce MacMillan President/CEO Meeting Professionals International. Challenges for Associations Today…. Today’s Association Challenges. Information exclusivity Connection exclusivity Communication clarity Monetization.

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Driving association success with social media

Driving Association Success With Social Media

Bruce MacMillan

President/CEO

Meeting Professionals International


Challenges for associations today

Challenges for Associations Today…


Today s association challenges

Today’s Association Challenges

Information exclusivity

Connection exclusivity

Communication clarity

Monetization

Member Value Compromised and Undifferentiated

Enterprise Financial Sustainability at-risk


Key to success

Key to Success…


Building a trusted relationship

Building a trusted relationship


Competitive advantage build better relationships with your members than anyone else

Competitive advantage……build better relationships with your members…than anyone else…


Traditional association connection approach

Traditional Association Connection Approach:

8


One way engagement model

One-Way Engagement Model


Driving association success with social media

Social Media Can Play an Important Role in Building Better Member Engagement and Collaboration for Associations


Collaboration and engagement model

Collaboration and Engagement Model


What social media is not

What Social Media Is Not…


Its not about technology

Its Not About Technology…

Source: Wordle.net


What social media can assist associations with

What Social Media Can Assist Associations With…


Driving association success with social media

EngagementCollaboration

Business Value Shift: The World is Watching


What kind of relationship do you want

What kind of relationship do you want?

Focus on relationships, not technologies

Transactional

Occasional

Impersonal

Short-term

Passionate

Constant

Intimate

Loyal

Source: Charlene Li – Altimeter Group


Driving association success with social media

Connections to Your Community


Driving association success with social media

Connections for Your Business


Building community value

Building Community Value


Social media handbook policies help keep order

Social Media handbook/policies help keep order

http://sites.google.com/site/wharman/social-media-strategy-handbook


Members participate at different levels

Members Participate at Different Levels

Source: Charlene Li – Altimeter Group


Connect

CONNECT


Connect with monitoring tools

Connect with monitoring tools


Conversations

CONVERSATIONS


Join the conversation

Join the Conversation

Source: http://www.flickr.com/photos/asaecenter


Red cross engages in many channels

Red Cross engages in many channels

21 Chapter blogs so far


Use blogs to talk to members

Use Blogs to Talk to Members

http://www.naahq.org/blog


Encourage sharing

Encourage sharing


Driving association success with social media

CARE


Ieee supports members support each other

IEEE supports members support each other


Ala uses private communities to help

ALA uses private communities to help

62,000+ members

1,300+ groups

http://connect.ala.org/


Mpi uses personal care pages

MPI Uses Personal Care Pages


Provide training

Provide Training

http://sites.google.com/site/wharman/social-media-strategy-handbook


Collaborate

COLLABORATE


Driving association success with social media

Innovate with Customers


Driving association success with social media

Pepsi Uses Social Media to Generate Ideas


Let s get started now

Let’s Get Started…NOW!

  • Share your ideas with your members

    • Its all about them!

  • Start small and easy

  • Define and measure success


Sample measurements

Sample Measurements

Source: Charlene Li – Altimeter Group


Let s get started now1

Let’s Get Started…NOW!

  • Share your ideas with your members

    • Its all about THEM!

  • Start small and easy

  • Define and measure success

  • Learn fast, fail faster

  • You are not in control

    • Its all about THEM!


Driving association success with social media1

Driving Association Success With Social Media

Bruce MacMillan

President/CEO

Meeting Professionals International


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