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Communication and Marketing: Matching Products with their Purpose. “Yes, I may actually have thought it through this time”. What’s the Purpose of Product? . Purpose & Duration of the Event ≤ Day ≥ Day Environment Life Cycle Assessment vs the Purpose of Event

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Communication and marketing matching products with their purpose

Communication and Marketing: Matching Products with their Purpose

“Yes, I may actually have thought it through this time”


What s the purpose of product
What’s the Purpose of Product? Purpose

Purpose & Duration of the Event

≤ Day

≥ Day

Environment

Life Cycle Assessment vs the Purpose of Event

Short Term – Event Only

Long Term – Longer, Multiple Events


Purpose dictates materials used
‘Purpose’ dictates materials used Purpose

  • Paper – Event Credential, Event Information

  • Plastic – Protection and Portability

  • Fiber – Multiple Purpose and Life Span

  • Wood – Indefinite

  • Metal/Glass - Permanent


Hierarchy of content
Hierarchy of Content Purpose

  • Safety

    • Human

    • Animals

    • Ecosystem

  • Sustainability

    • Same as above


Hierarchy of content1
Hierarchy of Content Purpose

  • Sustainability vs Purpose

    • Reuse

    • Recycle

    • Repurpose

    • Biodegradable/Compostable


Say it straight or you ll look crooked
Say it Straight or You’ll Look Crooked Purpose

1) Full disclosure

2) Comply with the Law, Standards

- Building Codes : Fire Retardant

- EPA

- FTC: Definition of Recycled, Non-Toxic, Environmentally Friendly

- OSHA

- FCC

- ASTM, ISO, UL, Green Seal, Consumer’s Union


Say it straight or you ll look crooked1
Say it Straight or You’ll Look Crooked Purpose

3) 3rd Party (independent, impartial) Verification

4) Applies To All Levels in the Chain of Custody for

Marketing and Communication Products.


Listen to your parents father time mother of invention technology
Listen to Your Parents Purpose Father Time & Mother of Invention (Technology)

  • FatherTime – Updated/Recodification of Recyclables

  • Mother of Invention - Technology Changes (Everything)

    - Organics: Bamboo

    • Polymers (traditional) : PE, PP, PVC

    • Biopolyers/Hybrids :PLA, PHB:


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