Communication and marketing matching products with their purpose
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Communication and Marketing: Matching Products with their Purpose. “Yes, I may actually have thought it through this time”. What’s the Purpose of Product?. Purpose & Duration of the Event ≤ Day ≥ Day Environment Life Cycle Assessment vs the Purpose of Event

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Communication and Marketing: Matching Products with their Purpose

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Communication and Marketing: Matching Products with their Purpose

“Yes, I may actually have thought it through this time”


What’s the Purpose of Product?

Purpose & Duration of the Event

≤ Day

≥ Day

Environment

Life Cycle Assessment vs the Purpose of Event

Short Term – Event Only

Long Term – Longer, Multiple Events


‘Purpose’ dictates materials used

  • Paper – Event Credential, Event Information

  • Plastic – Protection and Portability

  • Fiber – Multiple Purpose and Life Span

  • Wood – Indefinite

  • Metal/Glass - Permanent


Hierarchy of Content

  • Safety

    • Human

    • Animals

    • Ecosystem

  • Sustainability

    • Same as above


Hierarchy of Content

  • Sustainability vs Purpose

    • Reuse

    • Recycle

    • Repurpose

    • Biodegradable/Compostable


Say it Straight or You’ll Look Crooked

1) Full disclosure

2) Comply with the Law, Standards

- Building Codes : Fire Retardant

- EPA

- FTC: Definition of Recycled, Non-Toxic, Environmentally Friendly

- OSHA

- FCC

- ASTM, ISO, UL, Green Seal, Consumer’s Union


Say it Straight or You’ll Look Crooked

3) 3rd Party (independent, impartial) Verification

4) Applies To All Levels in the Chain of Custody for

Marketing and Communication Products.


Listen to Your ParentsFather Time & Mother of Invention (Technology)

  • FatherTime – Updated/Recodification of Recyclables

  • Mother of Invention - Technology Changes (Everything)

    - Organics: Bamboo

    • Polymers (traditional) : PE, PP, PVC

    • Biopolyers/Hybrids :PLA, PHB:


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