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Marketing/Distribution

Marketing/Distribution. All activities involving goods from producer to the consumer. Producer. Producer (Apple Farm). Producer (Apple Farm). Wholesaler. Retailer. Retailer (Shaws). Consumer. Consumer. Consumer. Direct Marketing. Indirect Marketing. Indirect Marketing.

sylvia-walsh
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Marketing/Distribution

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  1. Marketing/Distribution • All activities involving goods from producer to the consumer.

  2. Producer Producer (Apple Farm) Producer (Apple Farm) Wholesaler Retailer Retailer (Shaws) Consumer Consumer Consumer Direct Marketing Indirect Marketing Indirect Marketing

  3. Marketing Channel/Channel of Distribution Define: Path the goods take to get from producer to consumer.

  4. Gross Profit (Margin) = Selling Price- Cost of Merchandise • Net Profit (Margin)= Selling Price – Cost of Msde – Expenses • Rent • Salaries • Utilities • Advertising • Taxes

  5. Multiplier Effect – Where a new business can benefit an entire community • How? • Jobs • Income • Spending • New business, etc

  6. What make a Company Work? • It’s Departments!!!!!!!!!!!!!

  7. Human Resources • Hiring/terminating • Employee relations – retirement plans, benefits, and social activities. • Research and Development • Invent and development new products to sell. • Finance • Payroll • Accounts Payables – pays the bills • Accounts Receivables – sends out the bill and collects (receives) what is owed to them. • Cost Accounting – projections, planning, and budgeting

  8. Marketing • Promotes the products • Lets the people know about the products • Finds out if there is an interest through surveys and test sites • Sales • Gets the people to purchase the products • Advertising – • Creative people who work mostly with media (tv, Internet, billboards, radio, magazines) Advertising make the products appealing to the public to help sales work closely together

  9. Departments cont. • Production – makes the products on order to be sold. • Purchasing • Raw materials • Office supplies and equipment

  10. Businesses Being Socially Responsible! How? • Environmentally • Charities • School Programs/internships/scholarships.

  11. Ben and Jerry’s • Create a 4 slide PowerPoint show including the following information: • History and background of Ben and Jerry’s • Two examples of how Ben and Jerrys is socially and/or environmentally responsible. • Slide of fun facts • Professionally and Tastefully created.

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