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Monday, February 4 Tuesday, February 5

Monday, February 4 Tuesday, February 5. English II. Agenda. SSR Entrance Slip QW Radio Media and Multimedia. Entrance Slip (5 minutes). Answer the following questions on a Post-It Note without using your notes: What is the rule of thirds? Name the 3 major parts of a print ad.

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Monday, February 4 Tuesday, February 5

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  1. Monday, February 4Tuesday, February 5 English II

  2. Agenda SSR Entrance Slip QW Radio Media and Multimedia

  3. Entrance Slip (5 minutes) • Answer the following questions on a Post-It Note without using your notes: • What is the rule of thirds? • Name the 3 major parts of a print ad. • What makes print advertising effective?

  4. Quick Write (5 Minutes) • Listen to the following radio commercial. • http://adsoftheworld.com/media/radio/postit_woman • What techniques did the advertisers use? Is the advertisement effective?

  5. Radio Media Radio reaches more than 228 million Americans every week. 94%people over the age of 12 80% of adults listen to radio in their cars ¼ of the population also listens while at work

  6. Radio Media Radio ads are effective because they reach such a large population. Radio is mobile and therefore can be listened to anytime and anywhere.

  7. Limits of Radio While radio ads are effective, they do have their limits. Radio advertisements must rely solely on sound. Advertisers have to be more creative because they can’t use any visual media.

  8. How Do Radio Ads Draw People In? Great radio advertisements grab and hold attention, usually through humor. They use sounds, compelling music or unusual voices to grab attention.

  9. Radio Ad Examples http://adsoftheworld.com/media/radio/toyota_iq_narrow_side_street http://adsoftheworld.com/media/radio/listerine_the_bathroom_concerts_beethoven http://adsoftheworld.com/media/radio/mcdonalds_macmini_sandwich_unaware

  10. Using Multimedia Forms • Advertisers often use more than one form of media to expand their audience. • http://www.youtube.com/watch?v=ypAthG-mMoQ • http://adsoftheworld.com/media/radio/mattel_hot_wheels_track

  11. Using Multimedia Forms

  12. Audience QW What are some ways that advertisers target a specific audience?

  13. Audience • Advertisers target specific audiences by placing their ads on the TV and radio channels, magazines, and during the time slots that their audience is most likely to see. • Windex print ad in Better Homes and Gardens • McDonalds Kid’s Meal commercial on Disney

  14. Where would you put this ad?

  15. Where would you put this ad? http://adsoftheworld.com/media/tv/nike_count_on_kobe

  16. Where would you put this ad?

  17. Try it! In groups, you will try out some of the skills that advertisers use. Each group will receive a print design and a product to match. Your group will come up with a headline and copy (you must use at least one type of propaganda), target a specific audience, and decide what magazine you would place you’re ad in.

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