1 / 12

Comprehensive Re-Targeting & RTB Media Buying

Comprehensive Re-Targeting & RTB Media Buying. Bangalore. Tokyo. Sydney. Munich. Los Angeles. The Pitch . Funbox Pinpoint Comprehensive Retargeting: For every $1 you spend, you get $10 back (on average). www.funbox.com. The Power of Retargeting. RIGHT AUDIENCE. RIGHT TIME. RIGHT

sydnee
Download Presentation

Comprehensive Re-Targeting & RTB Media Buying

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Comprehensive Re-Targeting & RTB Media Buying Bangalore Tokyo Sydney Munich Los Angeles

  2. The Pitch Funbox Pinpoint Comprehensive Retargeting: For every $1 you spend, you get $10 back (on average) www.funbox.com

  3. The Power of Retargeting RIGHT AUDIENCE RIGHT TIME RIGHT MESSAGE www.funbox.com

  4. How does retargeting work – The Other 98%..... www.funbox.com

  5. The Problem of the disappearing cookie… EU e-Privacy Law (‘the cookie law’) enacted May 2012 www.ico.org.au ‘Firefox 22 to stop eating 3rd Party Cookies’ Wired Magazine Feb 25th 2013 IE10 Ships with ‘Do Not Track’ as standard’ Wired magazine January 2013 www.funbox.com

  6. Cookie Visibility Degrades over time www.funbox.com

  7. Comprehensive Retargeting www.funbox.com

  8. Cookieless Tracking via Device recognition www.funbox.com

  9. www.funbox.com

  10. RTB Buys with Retargeting: • CTR on average 2.5x higher than normal display media • Social re-targeting can be 10x higher • With Pinpoint, increase of visibility of 30% • Increase in conversion +5%

  11. Thank You! matt.bateman@funbox.com @matthieub www.funbox.com

More Related