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Golden Gekko. 28 April 2010. Contact info: Michael Eriksson e-mail: [email protected] - phone: +34 667 519 014. GG - Who we are, what we do and our value proposition. GG - Background. Background Founded in 2005 and profitable since 2007

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Golden gekko

Golden Gekko

28 April 2010

Contact info:

Michael Eriksson e-mail: [email protected] - phone: +34 667 519 014


Gg who we are what we do and our value proposition

GG - Who we are, what we do and our value proposition


Gg background

GG - Background

  • Background

    • Founded in 2005 and profitable since 2007

    • 10 years of experience from the mobile content business as the founders previously worked in the global content teams at Vodafone Group and Orange.

    • Based in the UK with offices in Cambodia (development), Spain (commercial), Sweden and the U.S.

    • Clear focus on application development since the very beginning making us one of the most efficient and experienced app development teams out there

Our first customers…


Gg achievements

GG - Achievements

  • Achievements

    • 140+ mobile applications delivered in the last 12 months.

    • Working with media and digital agency partners across Europe and USA

    • Applications developed, optimised and tested on 3000+ devices incl iPhone, Android, Java, Symbian, Windows Mobile, Blackberry, LiMo, Palm Treo, Vodafone Widget and more

    • Executed mobile marketing campaigns across over 30 countries during the past 4 years

    • Reached over 30 million mobile users worldwide in 2009 with campaigns and services

    • 4 wins at the MMA Global Awards. 2 of them as a silent partner.


Gg cross platform support

GG - Cross Platform support

  • Today’s fragmented platform market is a real challeng and often a showstopper for meny brands looking to reach the global mass market. Golden Gekko takes care of the fragmentation and delivers cost efficient high end solutions on all platforms.


Gg products services

GG - Products & Services

  • Bespoke Services

    • Mobile concept development and strategy support

    • Bespoke/Tailor made mobile applications and mobile websites for 90% of Global Handset Market

      • Feature rich

      • Pioneering technology

      • Covers all platforms – iPhone, Android, JIL, Windows Mobile, J2ME and more.

Tino

App Builder

Mobile Directory Solution

Mobile Data Collection

Developer

Platform (SDK)

Services

Bespoke Services

GG Mobile Media Engine – Java Framework optimised for over 3000+ devices

Distribution to app stores and online communities

Platforms

GG Mobile Media Server – Operations platform to host, maintain and report usage on applications, mobile web sites and SMS services


Gg products services1

GG - Products & Services

  • Packaged Products & Platforms

    • GG Mobile Media Engine – platform for rapid cross-platform development for Java, Blackberry, Android, Widget and iPhone development

    • Tino Mobile App Studio – self-service platform that creates and publishes applications and widgets via a web interface.

      • Simple to use interface designed to require no technical skills

      • Reduces barrier of entry for publishers and content owners

      • Porting to all devices formats - in development

Tino

App Builder

Mobile Directory Solution

Mobile Data Collection

Developer

Platform (SDK)

Services

Bespoke Services

GG Mobile Media Engine – Java Framework optimised for over 3000+ devices

Distribution to app stores and online communities

Platforms

GG Mobile Media Server – Operations platform to host, maintain and report usage on applications, mobile web sites and SMS services


Gg products services2

GG - Products & Services

  • Distribution

    • Seeding

Tino

App Builder

Mobile Directory Solution

Mobile Data Collection

Developer

Platform (SDK)

Services

Bespoke Services

GG Mobile Media Engine – Java Framework optimised for over 3000+ devices

Distribution to app stores and online communities

Platforms

GG Mobile Media Server – Operations platform to host, maintain and report usage on applications, mobile web sites and SMS services


Gg value proposition

GG – Value Proposition

  • Cross Platform support

  • End-to-end delivery

  • Proven track record and references with Brands and Agencies

  • Ability to support service and campaign based apps

  • Breadth – Top 10 apps in all app store categories (utility, product marketing, promotion/novelty, infotainment)


Key success factors

Key Success Factors

  • Our experience in working closely with agencies, content owners and consumer brands to develop mobile apps means we understand what it takes to enable market success

    • Fun, relevant and/or useful applications deliver great results

    • Quality & Reliability including over 90% handset coverage

    • User experience and design – Wow factor

    • Integrated with other channels

    • Distribution strategy (banners, viral, Radio, Outdoor, etc) to reach the target audience

  • Our research on successful mobile services and apps identified 5 key success factors for driving consumer engagement

    • Interactive - It’s not just about consumption. It’s also about discovery and engagement.

    • Social – It should empower the user to share.

    • Sense of Being Connected – it works everywhere.

    • Open Dialogue – open to feedback from the users to improve, update and personalise the offering.

    • Practical & Safe – by providing a POS that is easy and secure to use and visible opt-in.


  • Gg case studies

    GG - Case Studies

    • Successful apps engage and give relevant use for whom it’s meant for in a given situation.


    Malibu island bowling

    Malibu Island Bowling

    • Client – Malibu Kahlua (USA)

      • IPhone and java based bowling game to promote Malibu’s two flavors: coconut and melon

    • Features

      • Malibu branded bowling game

      • User bowls against Malibu bottles instead of pins

      • Modes for one and two players

      • Selection of the ball (coconut or melon)

      • Selection of game background (one of five)

    • RESULT

      • Game launched and available in the USA and Canadian AppStore with over 2.5m downloads


    Universal pictures

    Universal Pictures

    • Client – Universal (UK)

      • IPhone based application to promote “the Unborn” movie

    • FEATURES

      • Interactive movie poster, with hidden content

      • Possibility to wipe off the steam from the mirror, to reveal hidden, terrifying elements

      • “Horror trigger” a scary phone call from the evil twin who delivers his message and hangs up

      • Production notes

      • Synopsis

      • Special release movie trailer and additional unique video

      • Movie stills gallery

      • Application launched in English and Spanish version in the UK and Spanish spoken territories’ AppStore http://tinyurl.com/ape524


    European directories

    European Directories

    • Client

      • European Directories

    • Brand

      • European Directories local brands in 8 countries

    • Challenge

      • Create a mobile platform available to all mobile phones across

      • 8 countries for the local European Directory brands

    • Launched

      • August to December 2009

    • Solution

      • Deliver directory applications for XHTML, iPhone, Java, Android and Blackberry

      • Distribution across Appstores, SMS, mobile operator partnerships and more

      • Over 200.000 successful downloads of the apps to date and 100.000+ daily active users across iPhone and XHTML


    15 vodafone widgets

    15+Vodafone Widgets

    • Client

      • Vodafone Group

    • Challenge

      • Port 15+ of the top iPhone apps to the Vodafone 360 platform

    • Launched

      • August to December 2009

    • Solution

      • Golden Gekko was responsible for the end-to-end process:

      • Contact iPhone developers and content providers

      • Plan, Redesign and Develop apps for the 360 platform

      • Get the apps approved by Vodafone


    Golden gekko

    BAA

    • Background

      • 360 widget, 1st in series of multi-platform (Android, iPhone, Java and Blackberry) Heathrow Smart guide service applications

    • Solution

      • ‘My Flight’ search and status tracking feature within 24hr flight window

      • Access key airport information incl terminal maps & shopping promotions

      • Look up destination weather reports

      • Search for additional info on airlines and their destinations

      • Social interaction with Heathrow through Twitter

    • Extended Mode live feed


    Golden gekko

    BAA

    • iPhone


    Nokia 5800 xpressmusic

    Nokia 5800 Xpressmusic

    • Background

      • Nokia wanted to do something out of the ordinary with the launch of the Nokia N5800 (Nokia’s first touch screen phone)

    • Challenge

      • Fully graphical mobile website design optimized for higher end phones with a great experience including touch screen navigation

      • Simple landing page with videos, ringtones, music and phone images

    • Solution

      • Over 100k to the mobile website during the campaign with users saying the campaign was innovative and demonstrating the N5800 experience

    • 100.000+ visitors


    Barilla mobile cookbook

    Barilla Mobile Cookbook

    • Brand

      • Barilla

    • Client

      • OMD

    • Challenge

      • Brand building for Barilla

    • Budget

      • 30.000 euro over 6 months

    • Launched

      • September 2009

    • Solution

      • Deliver mobile cookbook for Java and iPhone

      • Distribution across appstores, SMS and Mobile website

      • Not launched yet


    Downloads

    Downloads

    • From your mobile:

      • http://t.goldengekko.com/mob/index.php

    • iPhone applications from iTunes

      • The Unborn: http://tinyurl.com/ape524

      • The Boat that Rocked: http://tinyurl.com/bsoulo

      • Chrimbell: http://tinyurl.com/6re6wa

    • Mobile examples from PC:

      • http://p.mobile9.com/goldengekko/gallery/


    Market insights the app success phenomena

    Market Insights- The App Success Phenomena

    • An overview of the major change in mobile marketing and important metrics…


    So it s not just the kids

    So it’s not just the kids…

    • Source: GetJar Poll August 2009, 5800 respondents


    Hello smart device

    Hello smart device

    • comScore recently reported that mobile social networks are driving the growth of the mobile internet in Europe, with around 12.1 million users in western Europe, and a year-on-year growth over 150%. For 34% of users, these social networks were the only mobile internet content that they consumed.

    • Mobile will become our primary digital device and when we need to, we’ll dock it into a dumb terminal to get a bigger screen and a keyboard

    • Total new handset sales will fall 10.1% year-on-year in 2009, but sales of Smartphones will maintain robust growth of 35.3% year-on-year, with Smartphone penetration reaching 13.5% of new handsets sold according to Gartner


    Mobile projects

    Mobile projects

    • Work Process


    The gg syniverse value proposition

    The GG/Syniverse Value Proposition

    • Cross Platform support

      • Our SDK and development skills on all mobile platforms gives our customers highest market penetration possible worldwide.

    • End-to-end delivery

      • Golden Gekko is a one-stop-shop for mobile applications making mobile marketing easy and minimizing our customers efforts by taking full responsibility from brief to development to distribution giving guidance to success.

    • Proven track record and references with Brands and Agencies

      • Many of the world’s most successful brands and agencies have put their trust in Golden Gekko, giving our customers the best possible prerequisite for reaching a successful partnership.

    • Ability to support service and campaign based apps

      • Superior combination of backend and frontend technology for all service types makes Golden Gekko a solid partner for all types of mobile applications, from complex B2B solutions to fast and intense B2C campaigns.

    • Breadth – Top 10 apps in all app store categories (utility, product marketing, promotion/novelty, infotainment)

      • Proved success in all routines makes Golden Gekko the safe choice for global marketers.

    • All products and service leveraging GG Mobile Media Engine which gives us efficient processes, cost efficiency of cross-platform development, quality and great time-to-market.


    Mobile advertising value chain

    Mobile Advertising Value Chain

    Mobile Advertising Value Chain

    Advertiser

    Agency/

    Content Creation

    Technology Enablers

    Mobile Ad Network

    Publisher/Portals

    Network Operators

    Consumer

    Creation of SMS campaign

    Integration of shortcode in overall cross media campaign

    Mobile operator deals

    Measuring & reporting

    SMS shortcode

    Provisioning

    SMS application development

    Mobile portal development

    Mobile content distribution platform

    Promote shortcode

    Sell / promote mobile content (ringtones..)

    Distribute / bill 3rd party content (offeck)

    Run own content stores (ondeck)

    1st Generation Mobile Services

    2nd Generation Mobile Services

    Creative and design

    Creation of application

    Creation of mobile sites

    Media buying of mobile ads

    Mobile ad creation

    Mobile operator deals

    App distribution strategies

    Measuring & reporting

    PoS bluetooth design

    Mobile search

    Mobile app development

    Mobile app cross platform porting

    Mobile app enablement platform

    Bluetooth distribution

    Ad server

    Ad proxy

    Ad network

    Run mobile portals

    Run app stores

    Publish ads

    Distribute / bill 3rd party content (offeck)

    Run own content stores (ondeck)

    Run own app stores


    Golden gekko in the value chain

    Mobile Advertising Value Chain

    Golden Gekko in the Value Chain

    Advertiser

    Agency/

    Content Creation

    Technology Enablers

    Mobile Ad Network

    Publisher/Portals

    Network Operators

    Consumer

    Creation of SMS campaign

    Integration of shortcode in overall cross media campaign

    Mobile operator deals

    Measuring & reporting

    SMS shortcode

    Provisioning

    SMS application development

    Mobile portal development

    Mobile content distribution platform

    Promote shortcode

    Sell / promote mobile content (ringtones..)

    Distribute / bill 3rd party content (offeck)

    Run own content stores (ondeck)

    1st Generation Mobile Services

    Mobile search

    Mobile app & website development

    Mobile app cross platform porting

    Mobile app enablement platform

    Bluetooth distribution

    2nd Generation Mobile Services

    Creative and design

    Creation of application

    Creation of mobile sites

    Media buying of mobile ads

    Mobile ad creation

    Mobile operator deals

    App distribution strategies

    Measuring & reporting

    PoS bluetooth design

    Ad server

    Ad proxy

    Ad network

    Run mobile apps & sites

    Run app stores

    Publish ads

    Distribute / bill 3rd party content (offeck)

    Run own content stores (ondeck)

    Run own app stores

    Core

    Partner


    How we work sales process

    How we work - Sales Process

    Maybe, return for revised concept

    More info required

    YES

    NO


    How we work signing process

    How we work - Signing Process

    YES

    NO

    Maybe, return for revised proposal


    How we work delivery process

    How we work - Delivery Process

    YES


    How we work operations process

    How we work - Operations Process

    Campaign finalised

    Project ended

    Continue campaign? Go to 9

    Revise campaign? Go to 4


    Project checklist

    Project Checklist

    • Planning

      • Concept

      • Budget

      • Functionalities

      • Choice of platform

      • Reporting – what should be measured?

      • Who does what:

        • Design

        • Content (copy, sounds etc)

        • Services to be integrated

        • Operations (hosting, support, maintenance, reporting)

    • Execution

      • Copy – xml

      • Graphics – Varies depending on platform, should be defined during the planning phase

      • API !!! Should be defined before starting


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