The MBNA AMERICA- OWLS NEST GROUP “STORY”

1. The MBNA AMERICA-OWLS NEST GROUP “STORY” Presented by: Jim Roszkowski Managing Director Owls Nest Group, LLC

2. MBNA- How it All Started“An Entrepreneurial Success” • Founded in 1982, Maryland Bank, N.A., the credit card division of Maryland National Bank, was moved from Baltimore, Maryland to Newark, Delaware • First office was in an old A&P supermarket with 150 People and less than $175 million in assets • Hiring began by interviewing candidates in a Sheraton Hotel lobby • MNB Board challenge to management- grow the card portfolio nationally with a limited budget for marketing or to build brand awareness of Maryland Bank, N.A.

3. MBNA-How it all started (cont.) • To compete against household names like Citibank, Bank of America, etc., Maryland Bank, N.A. (later called MBNA) needed to develop a unique marketing strategy to aggressively grow assets cost effectively without any national consumer/brand recognition • Then founder and CEO of MBNA developed the idea of marketing a card by leveraging the strength and recognition of another entity’s identity, brand or logo • First “affinity” card program was launched in 1983 targeting Georgetown University alumni

4. MBNA- How it all started (cont.) • Immediately targeted verticals that were most receptive and produced the greatest ROI such as Colleges/Universities, Professional Groups, Cause Related, Agent Banks, Sports Leagues/Teams, etc • Continued to grow the business using the same marketing concept and lending philosophy as MBNA grew it’s high quality or credit worthy Customer portfolio • Later offered additional consumer lending and deposit products such as CD’s and MMA to strengthen the loyalty of both the Customers and affinity groups

5. MBNA Achievements before Bank of America Merger • Largest Worldwide Independent MasterCard, Visa and American Express Credit Card Issuer • Over $123 billion in assets/loans • 28,000 People across 5 Countries • Nearly 5,000 endorsing affinity groups or agent banks promoting a credit card from MBNA • Over 50 million individual Customers • Lowest charge off and delinquency rates in the US credit card market • Ranked highest in Customer Satisfaction • Numerous awards for “Best Place To Work”

6. Key To MBNA’s Success- “Core Attitude” • MBNA’s “Attitude” not necessarily it’s “Aptitude” determined its “Altitude” • Build the finest company of it’s kind • Committed to Customer satisfaction • “Get the right Customers and Keep Them” • “Think of Yourself as a Customer” • Primary Focus on Customers and People never changed • “Complacency is Devastating” • Hired People with a single-minded focus on serving the Customer

7. MBNA People Were • Leaders: - Created an atmosphere where People could believe and be successful - Get ordinary People to do extraordinary things beyond their own expectations - Find a “better way” through innovation, persistence, faith, vision, integrity, maturity, desire, courage and wisdom - Preferred the “errors of enthusiasm” versus the “indifference of wisdom”

8. MBNA People Had • Unique Abilities: - Motivated People: created an environment for People to motivate themselves - Get things done: “many reasons but no excuses”; held People accountable - Turned stress into strength- all depends on how leaders react to situations - Unwavering commitment to the Customer

9. MBNA People Took • Unique Actions: -Responsibility: “if it’s to be, it’s up to me” - Encouraged People to “Think Things Through” for the best results - Dedication: “the ability to carry out a promise long after the mood it was made has long gone” - Learned/Listened/Reacted - Empathy: “understand/lift up spirits”

10. MBNA People Possessed • Unique Attitude: - Core Values/Precepts remained constant - Preserved the core while stimulating progress - Successfully dealt with the Tyranny of the “OR” versus the Genius of the “AND” (for example; Control Costs “AND” Grow Revenues) - Single mindedly focused on Customer satisfaction, not solely on profitability

11. OWLS NEST GROUP, LLC • Founded in 2005 by former MBNA Senior Executives with extensive experience in various fields and disciplines- Jim Roszkowski, Managing Director • Owls Nest Group, LLC (ONG) is a unique group of successful professionals disciplined in creating and sustaining profitability, value, client growth and Customer satisfaction • Focus on providing senior level advisory and board director services to company’s with revenues ranging on average from $2 million and $75 million • Growth strategies by leveraging an existing brands’ strength or relationship with a targeted group of people- “The MBNA Story”

12. MBNA and ONG- “One Story” • Owls Nest Group, LLC was formed based on the success and experience learned from the inventor of “affinity marketing”- MBNA AMERICA • Loyalty between a third party organization and its members, customers, fans, donors, alumni, students, etc. is a bond that can be effectively leveraged by any company in any industry

13. MBNA and ONG-“One Story” • Small or large company's alike that offer a specific value proposition positioning its products and services to a targeted market will greatly benefit by utilizing the strength of this loyalty or “affinity” of a third party organization with its constituents • We are prepared to assist your company discover new ways of conducting your business that will yield phenomenally successful results!

14. OWLS NEST GROUP-Contact Info James J. Roszkowski Managing Director OWLS NEST GROUP, LLC 2507 W 17th Street Wilmington, DE 19806-1101 (302) 438-0724 jjroszkowski@comcast.net